Editorial Board   Guest Author

Ms. Kaucic

Grace Kaucic

Associate Marketing Manager, TDn2K

Grace Kaucic is the Associate Marketing Manager at TDn2K (Transforming Data into Knowledge), a leading software and solution provider for the foodservice industry. Ms. Kaucic joined the TDn2K marketing team in 2015 after interning in the operations department. She is now responsible for the execution of digital marketing strategies as well as content creation, including articles, videos, graphics and emails. During her tenure with TDn2K, she has written numerous articles on the restaurant industry, covering topics such as employee benefits, operational performance and digital marketing.

Ms. Kaucic is native to Silver Lake, Ohio and received her bachelor's degree in Journalism and Spanish from John Carroll University in Cleveland in 2015. During her time at university, she worked as the Op/Ed and Editorial editor for The Carroll News, the university's award-winning weekly newspaper. Upon graduation, she moved immediately to Dallas, Texas to begin her work with TDn2K.

TDn2K is the parent company of People Report, Black Box Intelligence and White Box Social Intelligence. People Report provides service-sector human capital and workforce analytics for its members on a monthly basis. Black Box Intelligence provides weekly financial and market level data for the restaurant industry. White Box Social Intelligence delivers consumer insights and reveals online brand health. TDn2K membership represents 43,000 restaurant units, 2.5 million employees and $68 billion in sales. They are also the producers of leading restaurant industry events including the Global Best Practices Conference held annually each January in Dallas, Texas.

 

Please visit http://www.tdn2k.com for more information.

Ms. Kaucic can be contacted at 214-238-4172 or grace.kaucic@tdn2k.com

Coming up in June 2018...

Sales & Marketing: Opinions Matter

Hotel Sales and Marketing Directors manage a complex mix of strategies to attract and convert customers into guests. Part of their expertise includes an awareness of customer behavior during the reservation process, so they can make sure their hotel is favorably positioned. One such trend is the growing popularity of travel review sites. According to one recent survey, 61% of prospective customers consult online reviews in order to validate information about the hotel before making a purchasing decision. Another survey found that the average hotel customer reads between 6-12 reviews across 4-10 properties before making a final decision on where to stay. Similarly, other studies have shown that consumer reviews are a more trusted source of information for prospective customers than other kinds of marketing messaging. In fact, reviews are often considered to be as influential as price regarding whether a customer decides to complete a purchase or not. Plus, travel sites with the most reviews - including recent reviews from satisfied customers and thoughtful responses from staff - were also found to be the most appealing. So having positive reviews on a travel website is essential and can help to increase a hotel's conversion rates dramatically. Of course, there are all kinds of additional marketing strategies for sales and marketing directors to consider - the importance of video and the emergence of live streaming; the implementation of voice search; the proliferation of travel bots; and the development of Instagram as an e-commerce platform. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.