Editorial Board   Guest Author

Ms. Kaucic

Grace Kaucic

Associate Marketing Manager, TDn2K

Grace Kaucic is the Associate Marketing Manager at TDn2K (Transforming Data into Knowledge), a leading software and solution provider for the foodservice industry. Ms. Kaucic joined the TDn2K marketing team in 2015 after interning in the operations department. She is now responsible for the execution of digital marketing strategies as well as content creation, including articles, videos, graphics and emails. During her tenure with TDn2K, she has written numerous articles on the restaurant industry, covering topics such as employee benefits, operational performance and digital marketing.

Ms. Kaucic is native to Silver Lake, Ohio and received her bachelor's degree in Journalism and Spanish from John Carroll University in Cleveland in 2015. During her time at university, she worked as the Op/Ed and Editorial editor for The Carroll News, the university's award-winning weekly newspaper. Upon graduation, she moved immediately to Dallas, Texas to begin her work with TDn2K.

TDn2K is the parent company of People Report, Black Box Intelligence and White Box Social Intelligence. People Report provides service-sector human capital and workforce analytics for its members on a monthly basis. Black Box Intelligence provides weekly financial and market level data for the restaurant industry. White Box Social Intelligence delivers consumer insights and reveals online brand health. TDn2K membership represents 43,000 restaurant units, 2.5 million employees and $68 billion in sales. They are also the producers of leading restaurant industry events including the Global Best Practices Conference held annually each January in Dallas, Texas.

 

Please visit http://www.tdn2k.com for more information.

Ms. Kaucic can be contacted at 214-238-4172 or grace.kaucic@tdn2k.com

Coming up in June 2019...

Sales & Marketing: Selling Experiences

There are innumerable strategies that Hotel Sales and Marketing Directors employ to find, engage and entice guests to their property, and those strategies are constantly evolving. A breakthrough technology, pioneering platform, or even a simple algorithm update can cause new trends to emerge and upend the best laid plans. Sales and marketing departments must remain agile so they can adapt to the ever changing digital landscape. As an example, the popularity of virtual reality is on the rise, as 360 interactive technologies become more mainstream. Chatbots and artificial intelligence are also poised to become the next big things, as they take guest personalization to a whole new level. But one sales and marketing trend that is currently resulting in major benefits for hotels is experiential marketing - the effort to deliver an experience to potential guests. Mainly this is accomplished through the creative use of video and images, and by utilizing what has become known as User Generated Content. By sharing actual personal content (videos and pictures) from satisfied guests who have experienced the delights of a property, prospective guests can more easily imagine themselves having the same experience. Similarly, Hotel Generated Content is equally important. Hotels are more than beds and effective video presentations can tell a compelling story - a story about what makes the hotel appealing and unique. A video walk-through of rooms is essential, as are video tours in different areas of a hotel. The goal is to highlight what makes the property exceptional, but also to show real people having real fun - an experience that prospective guests can have too. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.