Editorial Board   Guest Author

Mr. Brown

Jason Brown

Senior Product Manager, GuestTek

Jason  Brown's love of the arts led him to study film at Simon Fraser University in British Columbia, Canada.  But after  graduation, he discovered his affinity for business strategy and began a career in finance.   After several years, Mr. Brown inevitably gravitated towards roles which allowed him to bring his perspective to creative and innovative companies such as Alliance Atlatic, Veer, Corbis - and now GuestTek Interactive Entertainment Ltd.

Prior to GuestTek, Mr. Brown was the Director of Media Partners for Corbis, a major media licensing company. While with Corbis, Mr. Brown built their global third party offering, represented the company within the image licensing industry, identified new partnerships, brokered deals, negotiated contract terms, and was largely responsible for product line performance and business practices.

For the last 4 years, Mr. Brown has developed film studio relationships for GuestTek, streamlining their Video on Demand (VOD) workflow and developing processes to manage significant growth in their VOD product.  Mr. Brown has created a strategy to adapt the GuestTek business model to meet the evolving ways customers expect to access content. This ties in well with the latest addition to Mr. Brown's portfolio, his new role as Senior Product Manager of GuestTek's MyMedia product. MyMedia allows hotels to give guests the ability to stream content from Over-the-Top (OTT) Streaming Apps directly on the in-room TV. Mr. Brown is excited to be able to work with not only the content itself, but also on content delivery methods - both through MyMedia and on the future of VOD - at the intersection of art, business and technology.

Please visit http://www.guesttek.com for more information.

Mr. Brown can be contacted at 403-975-8552 or jason.brownstone@gmail.com

Coming up in May 2020...

Eco-Friendly Practices: Creative Innovation

Being eco-friendly is no longer a fad. It is an urgent planetary need and hotels are actively doing their part to reduce their carbon footprint by implementing sustainable, green practices. In addition to the goodwill derived from doing the right thing, hotels are also realizing the benefits to their business. A large percentage of Millennials expect hotels to be eco-friendly and will only patronize those properties that are proudly conforming. Consequently, more hotels are realizing that sustainability is a key element in a successful branding strategy. In addition, going green can lead to a more profitable bottom line, as savings on electricity, water and cleaning materials can add up. Also, there are other advantages that come with being an eco-friendly business, such as government subsidies and tax and loan incentives. As a result, many hotels are finding innovative ways to integrate eco-friendly practices into their business. Geo-thermal energy systems, along with energy-from-waste systems, are being used to heat and cool the property. Passive solar panels, green roofs, natural lighting and natural ventilation strategies also assist in energy conservation. Low-flow water systems and plumbing fixtures make a contribution, as does eco-friendly hardwood flooring, and energy efficient televisions and appliances throughout the property. In addition, some hotels have implemented in-room recycling programs, and only provide all-natural, personal care items. One hotel has actually constructed a bee-keeping operation on their grounds. Not only is this good for the bees but the hotel also produces products from the operation which they sell. This kind of creative innovation also holds enormous appeal to guests. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.