Editorial Board   Guest Author

Mr. Brown

Jason Brown

Senior Product Manager, GuestTek

Jason  Brown's love of the arts led him to study film at Simon Fraser University in British Columbia, Canada.  But after  graduation, he discovered his affinity for business strategy and began a career in finance.   After several years, Mr. Brown inevitably gravitated towards roles which allowed him to bring his perspective to creative and innovative companies such as Alliance Atlatic, Veer, Corbis - and now GuestTek Interactive Entertainment Ltd.

Prior to GuestTek, Mr. Brown was the Director of Media Partners for Corbis, a major media licensing company. While with Corbis, Mr. Brown built their global third party offering, represented the company within the image licensing industry, identified new partnerships, brokered deals, negotiated contract terms, and was largely responsible for product line performance and business practices.

For the last 4 years, Mr. Brown has developed film studio relationships for GuestTek, streamlining their Video on Demand (VOD) workflow and developing processes to manage significant growth in their VOD product.  Mr. Brown has created a strategy to adapt the GuestTek business model to meet the evolving ways customers expect to access content. This ties in well with the latest addition to Mr. Brown's portfolio, his new role as Senior Product Manager of GuestTek's MyMedia product. MyMedia allows hotels to give guests the ability to stream content from Over-the-Top (OTT) Streaming Apps directly on the in-room TV. Mr. Brown is excited to be able to work with not only the content itself, but also on content delivery methods - both through MyMedia and on the future of VOD - at the intersection of art, business and technology.

Please visit http://www.guesttek.com for more information.

Mr. Brown can be contacted at 403-975-8552 or jason.brownstone@gmail.com

Coming up in November 2019...

Architecture & Design: Biophilic Design

The hospitality industry is constantly evolving to meet and exceed guest expectations. As a result, hotels are always on the lookout for new ways to improve the guest experience, and architecture and design is an essential part of this equation. Bold design is often the most effective way to make an exceptional first impression - an impression guests use to distinguish between brands. One design trend that is being embraced worldwide has become known as “Biophilic Design.” Biophilic design is based on the concept of biophilia, which is the theory that human beings have an innate tendency to seek out nature, natural elements, and natural forms. Biophilic design is more than hotels simply adding a surplus of plants; it involves incorporating specific design elements into a hotel in order to imbue it with a sense of wellness and well-being. Some of those elements include exposure to natural lighting; views of nature and rooms with a view; natural architectural patterns; salvaged or reclaimed woods of all types; reclaimed metals; sustainably sourced stone; living green walls and vertical gardens; and direct and indirect exposure to nature. Hotels that have incorporated biophilic design into their properties are reaping the benefits associated with this trend including reduced stress responses, better air quality, lower energy costs, and more positive guest reviews. Biophilic design has also been shown to improve guest moods and to satisfy consumer demand for environmental responsibility. Savvy hotel owners and managers are aware that nature-inspired elements enhance their guests' comfort and well-being, which is why this trend is becoming so prevalent. Biophilic design is just one topic in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.