Editorial Board   Guest Author

Mr. Schwinger

Joe Schwinger

Chief Executive Officer, MeetingPlay

Conceptualizing solutions to challenges is a core value for CEO and co-Founder of MeetingPlay, Joe Schwinger. From an early age, where others saw adversity, Mr. Schwinger crafted solution-based opportunities. This innovative approach to problem-solving, as well as the insider experience Mr. Schwinger has gained through his career in the hospitality and technology industries, have resulted in the premier event technology solutions that MeetingPlay provides.

As the CEO of MeetingPlay, Mr. Schwinger continues to architect solutions to the challenges faced by event and meeting professionals and the events they plan, and he is credited for the holistic approach to event technology that is MeetingPlay's foundation. The event technology solutions MeetingPlay provides for meetings and events of all sizes is attributed to both Mr. Schwinger's tech know-how and his ability to lead and develop a culture of innovative and talented employees committed to success.

A seasoned entrepreneur, before co-founding MeetingPlay in 2011 and beginning to serve as its CEO, Mr. Schwinger built and lead several successful business initiatives. Prior to his entrepreneurial experiences, he was key to developing global e-commerce solutions with individual properties for Marriott International. First, he built the ecommerce organization for the Eastern Region at Marriott, which involved dedicated plans for all full-service hotels in the region. Then he oversaw ecommerce for North America during a reorganization to help build the foundation of ecommerce at Marriott globally. Through his experiences at Marriott, Mr. Schwinger saw what the future of meetings could look like and started his own venture to make that vision a reality.

Mr. Schwinger studied internet and ecommerce strategy at George Washington University and the University of Maryland.

Please visit http://www.meetingplay.com for more information.

Mr. Schwinger can be contacted at 877-446-1481 or hello@meetingplay.com

Coming up in June 2019...

Sales & Marketing: Selling Experiences

There are innumerable strategies that Hotel Sales and Marketing Directors employ to find, engage and entice guests to their property, and those strategies are constantly evolving. A breakthrough technology, pioneering platform, or even a simple algorithm update can cause new trends to emerge and upend the best laid plans. Sales and marketing departments must remain agile so they can adapt to the ever changing digital landscape. As an example, the popularity of virtual reality is on the rise, as 360 interactive technologies become more mainstream. Chatbots and artificial intelligence are also poised to become the next big things, as they take guest personalization to a whole new level. But one sales and marketing trend that is currently resulting in major benefits for hotels is experiential marketing - the effort to deliver an experience to potential guests. Mainly this is accomplished through the creative use of video and images, and by utilizing what has become known as User Generated Content. By sharing actual personal content (videos and pictures) from satisfied guests who have experienced the delights of a property, prospective guests can more easily imagine themselves having the same experience. Similarly, Hotel Generated Content is equally important. Hotels are more than beds and effective video presentations can tell a compelling story - a story about what makes the hotel appealing and unique. A video walk-through of rooms is essential, as are video tours in different areas of a hotel. The goal is to highlight what makes the property exceptional, but also to show real people having real fun - an experience that prospective guests can have too. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.