Editorial Board   Guest Author

Mr. Schwinger

Joe Schwinger

Chief Executive Officer, MeetingPlay

Conceptualizing solutions to challenges is a core value for CEO and co-Founder of MeetingPlay, Joe Schwinger. From an early age, where others saw adversity, Mr. Schwinger crafted solution-based opportunities. This innovative approach to problem-solving, as well as the insider experience Mr. Schwinger has gained through his career in the hospitality and technology industries, have resulted in the premier event technology solutions that MeetingPlay provides.

As the CEO of MeetingPlay, Mr. Schwinger continues to architect solutions to the challenges faced by event and meeting professionals and the events they plan, and he is credited for the holistic approach to event technology that is MeetingPlay's foundation. The event technology solutions MeetingPlay provides for meetings and events of all sizes is attributed to both Mr. Schwinger's tech know-how and his ability to lead and develop a culture of innovative and talented employees committed to success.

A seasoned entrepreneur, before co-founding MeetingPlay in 2011 and beginning to serve as its CEO, Mr. Schwinger built and lead several successful business initiatives. Prior to his entrepreneurial experiences, he was key to developing global e-commerce solutions with individual properties for Marriott International. First, he built the ecommerce organization for the Eastern Region at Marriott, which involved dedicated plans for all full-service hotels in the region. Then he oversaw ecommerce for North America during a reorganization to help build the foundation of ecommerce at Marriott globally. Through his experiences at Marriott, Mr. Schwinger saw what the future of meetings could look like and started his own venture to make that vision a reality.

Mr. Schwinger studied internet and ecommerce strategy at George Washington University and the University of Maryland.

Please visit http://www.meetingplay.com for more information.

Mr. Schwinger can be contacted at 877-446-1481 or hello@meetingplay.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.