Editorial Board   Guest Author

Mr. Schwinger

Joe Schwinger

Chief Executive Officer, MeetingPlay

Conceptualizing solutions to challenges is a core value for CEO and co-Founder of MeetingPlay, Joe Schwinger. From an early age, where others saw adversity, Mr. Schwinger crafted solution-based opportunities. This innovative approach to problem-solving, as well as the insider experience Mr. Schwinger has gained through his career in the hospitality and technology industries, have resulted in the premier event technology solutions that MeetingPlay provides.

As the CEO of MeetingPlay, Mr. Schwinger continues to architect solutions to the challenges faced by event and meeting professionals and the events they plan, and he is credited for the holistic approach to event technology that is MeetingPlay's foundation. The event technology solutions MeetingPlay provides for meetings and events of all sizes is attributed to both Mr. Schwinger's tech know-how and his ability to lead and develop a culture of innovative and talented employees committed to success.

A seasoned entrepreneur, before co-founding MeetingPlay in 2011 and beginning to serve as its CEO, Mr. Schwinger built and lead several successful business initiatives. Prior to his entrepreneurial experiences, he was key to developing global e-commerce solutions with individual properties for Marriott International. First, he built the ecommerce organization for the Eastern Region at Marriott, which involved dedicated plans for all full-service hotels in the region. Then he oversaw ecommerce for North America during a reorganization to help build the foundation of ecommerce at Marriott globally. Through his experiences at Marriott, Mr. Schwinger saw what the future of meetings could look like and started his own venture to make that vision a reality.

Mr. Schwinger studied internet and ecommerce strategy at George Washington University and the University of Maryland.

Please visit http://www.meetingplay.com for more information.

Mr. Schwinger can be contacted at 877-446-1481 or hello@meetingplay.com

Coming up in October 2019...

Revenue Management: Focus On Profit

Revenue Management is still a relatively new profession within hotel operations and as such, it continues to evolve. One significant trend in this area is a shift away from using revenue as the foundation to generate key performance indicators (KPIs) and to instead place the emphasis on profit. Traditionally, revenue managers have relied on total revenue per available room (TrevPAR) and revenue per available room (RevPAR) as the basis of their KPIs. Now, some revenue managers are using gross operating profit per available room (GOPPAR) as their primary KPI. This puts profit at the center of revenue management strategy, and managers are increasingly searching for new ways to increase the profitability of their hotels. Return on Investment is the objective of any hotel investment, so it is only logical that profitability and ROI will be emphasized going forward. Another trend is an expanded focus on direct hotel bookings. Revenue managers know that one way to increase profitability is to steer guests away from online travel agencies (OTAs) and book directly with the hotel. This tactic also reinforces brand identity and loyalty, and encourages repeat business. In addition, it provides a valuable platform to market the hotel directly to the customer, and to upsell room upgrades or other services to them. Another trend for revenue managers involves automation in their software programs. Revenue management systems with automation are far more desirable than those without it. Automating data entry and logistics increases efficiency, allowing managers to spend more time on formulating strategy. As a bonus, an automated system helps with aggregating and interpreting data. The October issue of the Hotel Business Review will address these developments and document how some leading hotels are executing their revenue management strategies.