Editorial Board   

Dr. Downey

James Downey

Professor, Program Coordinator MBA Hospitality & Event Management, Lynn University

James Downey began teaching at Lynn in 1994 as an associate professor in the former School of Hospitality, Tourism and Recreation Management. Prior to that, his educational positions include Department Chairman of Hotel, Restaurant and Institutional Management at Drexel University in Philadelphia, Pennsylvania and he served as Dean of the School of Hotel, Restaurant and Tourism Administration at the University of New Haven, in New Haven, Connecticut. He also served as the Associate Dean in the College of Hospitality Management from 2002 until 2009 at Lynn.

Mr. Downey's teaching philosophy has been and continues to be predicated on sound instructional techniques that provide successful student learning outcomes. He has maintained this philosophy since he came to Lynn. Below is a chronicle of how he adapted this teaching philosophy. Mr. Downey did not choose the hospitality industry, the hospitality industry chose him. His family managed a small hotel in eastern Pennsylvania where he began as a front desk clerk at the age of 13. From that experience, he developed a love of the hospitality industry that eventually drew him into the fields of accounting and lodging development.

Mr. Downey's desire to share that passion and to help others seek a career in hospitality encouraged him to pursue a career in teaching. He believes learning is best facilitated by an instructor who balances sound theory with solid industry experience. For example, his teaching of hospitality accounting and lodging development is facilitated by his experience working for a hospitality-related public accounting firm and serving as a director of development for a hospitality management company. He actively seeks to create a student-centered classroom where students participate in directing their objectives very much where he acts as a guide-by-the-side rather than a sage on the stage.

Dr. Downey can be contacted at 561-237-7858 or jdowney@lynn.edu

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.