Editorial Board   Guest Author

Mr. Ahler

Patrick Ahler

Partner & Vice President of Marketing, Lights On Digital

Patrick Ahler is a dedicated performance marketer, with 15 years of experience specializing in consumer behavior, multi-channel optimization strategies, and delivering top ROI. He has served in a wide variety of roles including: entrepreneur; executive; coder and designer; and project manager in the production of hundreds of web projects. His success is a direct result of his extraordinary interest in problem-solving and his genuine desire to help others.

Mr. Ahler is an expert at empowering clients to make better decisions through quantifiable results backed up by easy-to-use data. He believes that all businesses should have access to high-quality digital and revenue-management solutions.

Mr. Ahler has worked with major Hawaii hospitality brands including Aqua Hospitality and information technology companies such as Superb Internet. He has also served as president of Empowered Internet Solutions and as a systems administrator for Vikus Corporation.

He holds a bachelor's degree in computer systems administration from Southern Adventist University in Tennessee.

Mr. Ahler is co-owner and one of the founders of Lights On Digital, a Honolulu-based digital marketing agency. It was established in 2014 with roots in the hospitality and visitor industry. The company pairs an in-depth understanding of hotels and resorts with the know-how and cutting-edge tools of a leading tech company.

Lights On works with more than 1,500 hotel rooms across 25 properties in Hawaii, mainland U.S., and internationally. The company recently earned two Adrian Awards from the Hospitality Sales and Marketing Association International (HSMAI), and two Horizon Interactive website awards. In 2017, it was honored with a Pele Award from the Hawaii Chapter of the American Advertising Federation.

Please visit http://www.lightsondigital.com for more information.

Mr. Ahler can be contacted at 808-213-3010 or patrick@lightsondigital.com

Coming up in August 2019...

Food & Beverage: Millennial Chefs Lead the Way

Led by Millennial chefs, hotels continue to foster sustainability, sourcing and wellness within their dining rooms and banquet spaces, and by all measures, this is responsible for an increase in their revenues. In many hotels, the food & beverage division contributes 50 per cent or more to hotel sales and they are currently experiencing double-digit growth. As a result, hotel owners are allocating an increasing amount of square footage for F&B operations. The biggest area of investment is in catering, which is thriving due to weddings, social events and business conferences. Hotels are also investing in on-site market or convenience stores that offer fresh/refrigerated foods, and buffet concepts also continue to expand. Other popular food trends include a rise of fermented offerings such as kombucha, kimchi, sauerkraut, tempeh, kefir and pickles - all to produce the least processed food possible, and to boost probiotics to improve the immune system. Tea is also enjoying something of a renaissance. More people are thinking of tea with the same reverence as coffee due to its many varieties, applications and benefits. Craft tea blending, nitro tea on tap and even tea cocktails are beginning to appear on some hotel menus. Another trend concerns creating a unique, individualized and memorable experience for guests. This could be a small consumable item that is specific to a property or event, such as house-made snack mixes, gourmet popcorn, macaroons, or jars of house-made jams, chutneys, and mustards -all produced and customized in house. One staple that is in decline is the in-room minibar which seems to have fallen out of favor. The August issue of the Hotel Business Review will document the trends and challenges in the food and beverage sector, and report on what some leading hotels are doing to enhance this area of their business.