Editorial Board   

Ms. Bressler

Hillary Bressler

Fractional Digital CMO, PinchHit Partners

Hillary Bressler is a travel and hospitality digital marketing expert with 20 years solely focused on digital marketing.   

Ms. Bressler is the quintessential “Digital Marketing Swiss Army knife” - she has the tools, skills, and experience to improve any organization's market position. She has been marketing and selling online since 1994 and has more than twenty years of digital marketing experience, including seventeen years at as CEO of .Com Marketing, a top interactive ad agency in the U.S.

Ms. Bressler has a track record in spotting industry trends and capitalizing on them before the competition. She continues to be an innovator and has a keen eye for marketing practices that are sure fire winners. An example: she led major brands to become the first advertiser on LinkedIn and Facebook and launched aggressive ad on Google Ad Words in 2001. Her greatest strengths are in online sales conversion,  lead generation systems, integrating technology and operations, and a generator of new ideas.

Ms. Bressler is a graduate of the Grady School of Journalism at the University of Georgia receiving her bachelors in advertising. Her experience at UGA provided an opportunity to study in France.

Ms. Bressler currently serves on the board of Full Sail University as digital advisor integrating digital curriculum into entertainment, arts and technology into bachelor and master degrees.  Most recently she acts as the Digital Advisor to FounderMark, which has built a focused portfolio of early-stage mobile properties and apps.

Ms. Bressler's agency, .Com Marketing was successfully acquired in 2014 by Edgecore which was later acquired by Mindstream Media.  She currently acts as a fractional CMO for PinchHit Partners where she pinch hits for travel companies that are seeking CMO executive leadership and marketing.

Please visit Http://www.happytraveler.com for more information.

Ms. Bressler can be contacted at 321-356-4769 or hillarybressler@gmail.com

Coming up in January 2019...

Mobile Technology: The Future is Now

Mobile Technology continues to advance at a relentless pace and the hotel industry continues to adapt. Hotel guests have shown a strong preference for mobile self-service - from checking-in/out at a hotel kiosk, to ordering room service, making dinner reservations, booking spa treatments, and managing laundry/dry cleaning services. And they also enjoy the convenience of paying for these services with smart phone mobile payments. In addition, some hotels have adopted a “concierge in your pocket” concept. Through a proprietary hotel app, guests can access useful information such as local entertainment venues, tourist attractions, event calendars, and medical facilities and services. In-room entertainment continues to be a key factor, as guests insist on the capacity to plug in their own mobile devices to customize their entertainment choices. Mobile technology also allows for greater marketing opportunities. For example, many hotels have adopted the use of “push notifications” - sending promotions, discounts and special event messages to guests based on their property location, purchase history, profiles, etc. Near field communication (NFC) technology is also being utilized to support applications such as opening room doors, earning loyalty points, renting a bike, accessing a rental car, and more. Finally, some hotels have adopted more futuristic technology. Robots are in use that have the ability to move between floors to deliver room service requests for all kinds of items - food, beverages, towels, toothbrushes, chargers and snacks. And infrared scanners are being used by housekeeping staff that can detect body heat within a room, alerting staff that the room is occupied and they should come back at a later time. The January Hotel Business Review will report on what some hotels are doing to maximize their opportunities in this exciting mobile technology space.