Editorial Board   Guest Author

Ms. Bressler

Hillary Bressler

Fractional Digital CMO, PinchHit Partners

Hillary Bressler is a travel and hospitality digital marketing expert with 20 years solely focused on digital marketing.

Ms. Bressler is the quintessential "Digital Marketing Swiss Army knife" - she has the tools, skills, and experience to improve any organization's market position. She has been marketing and selling online since 1994 and has more than twenty years of digital marketing experience, including seventeen years at as CEO of .Com Marketing, a top interactive ad agency in the U.S.

Ms. Bressler has a track record in spotting industry trends and capitalizing on them before the competition. She continues to be an innovator and has a keen eye for marketing practices that are sure fire winners. An example: she led major brands to become the first advertiser on LinkedIn and Facebook and launched aggressive ad on Google Ad Words in 2001. Her greatest strengths are in online sales conversion, lead generation systems, integrating technology and operations, and a generator of new ideas.

Ms. Bressler is a graduate of the Grady School of Journalism at the University of Georgia receiving her bachelors in advertising. Her experience at UGA provided an opportunity to study in France.

Ms. Bressler currently serves on the board of Full Sail University as digital advisor integrating digital curriculum into entertainment, arts and technology into bachelor and master degrees. Most recently she acts as the Digital Advisor to FounderMark, which has built a focused portfolio of early-stage mobile properties and apps.

Ms. Bressler's agency, .Com Marketing was successfully acquired in 2014 by Edgecore which was later acquired by Mindstream Media.  She currently acts as a fractional CMO for PinchHit Partners where she pinch hits for travel companies that are seeking CMO executive leadership and marketing.

Please visit http://www.Http://happytraveler.com for more information.

Ms. Bressler can be contacted at +1 321-356-4769 or hillarybressler@gmail.com

Coming up in September 2019...

Hotel Group Meetings: Uncommon Destinations

The last few years have been good to the Hotel Group Meetings industry and that trend is expected to continue into 2019. Planners are brimming with confidence due to an expanding economy and increased job creation, which typically results in a boost in corporate meetings. Given this promising outlook, planners are trying to outdo themselves to satisfy the high expectations of their clients. One notable trend is to integrate unusual settings into the meeting experience, hosting groups at local zoos, aquariums, museums, event centers, or other outdoor facilities. The goal is to embrace uncommon destinations, rather than a typical hotel conference room, so that meetings can be memorable, unique and stimulating. This is also part of another trend which is to support all things local - from hosting events at landmark city venues; to catering through local restaurants, food trucks and microbreweries; to hosting off-site excursions like agri-tours, athletic events or scenic 5k routes. However, though the setting might be spectacular, there are still some bedrock components that must be provided to ensure a successful meeting. Free, high-speed Wi-Fi is still one of the most requested services. Planners have to make sure that a comprehensive communication infrastructure is in place so clients can easily connect - and stay connected - to the network throughout the entire meeting experience. Also, technology tools can be used to streamline the booking, registration, and check-in process, and Radio Frequency Identification (RFID) materials can be utilized to ensure seamless access to conference events. There are also numerous software tools that encourage audience participation, as well as integrating polls, Q&A, surveys and games into speakers' presentations. The September Hotel Business Review will examine issues relevant to group meetings and will report on what some hotels are doing to promote this sector of their operations.