Editorial Board   Guest Author

Ms. Moniz

Rachel Moniz

VP Luxury Lifestyle / Independent Brands & F&B, HEI Hotels & Resorts

Rachel Moniz is the Vice President of Luxury, Lifestyle & Independent Brands & Food & Beverage at HEI Hotels & Resorts. Ms. Moniz works on several independently and soft branded properties to define the brand identity and positioning of the hotel within the market, leading the branding and marketing initiatives for all aspects of HEI's Independent Brands Portfolio, including: The Liberty, a Luxury Collection Hotel, Boston; The Gwen, a Luxury Collection Hotel, Chicago; The Equinox, a Luxury Collection Hotel, Vermont; The Whitley, A Luxury Collection Hotel, Atlanta Buckhead; Hotel Republic (San Diego); The Stoneleigh (Dallas); and Hotel Crescent Court (Dallas).

Via creative and compelling branding initiatives, Ms. Moniz promotes the luxury accommodations and attentive service, prime location and community relationships, unique story angles, and exciting food and beverage outlets at these distinctive properties. By creating customized associate service culture training, Ms. Moniz is able to orientate the individual property teams with their hotel's brand DNA and the delivery of the brand message through empathy, trip personas, and overall emotional connections with guests.

In 2006, Ms. Moniz opened the celebrated Ivy Hotel in San Diego, California. As part of the pre-opening team, she launched the luxury hotel and popular nightclub to national acclaim. During her three year tenure as Hotel Manager at the Ivy, Ms. Moniz built the infrastructure of the hotel's operations team and managed day-to-day hotel business and guest relations. Prior to the Ivy, Ms. Moniz was the Director of Operations at the W hotel, also in San Diego. Here she oversaw daily hotel operations, while continually focusing on achieving hotel profitability through revenue generation, cost control and guest satisfaction. Prior to the W, Ms. Moniz lived in Colorado and was the Rooms Director at the St. Regis Aspen, where she managed operations.

Based in Massachusetts with her husband and their six children, Ms. Moniz and her family are involved with a variety of local charities, including the Massachusetts Society for the Prevention of Cruelty to Animals, Project Bread's Walk for Hunger, and the Boston Esplanade Community Clean-Up.

Please visit http://www.heihotels.com for more information.

Ms. Moniz can be contacted at 617-838-2422 or rmoniz@heihotels.com

Coming up in March 2019...

Human Resources: An Era of Transition

Traditionally, the human resource department administers five key areas within a hotel operation - compliance, compensation and benefits, organizational dynamics, selection and retention, and training and development. However, HR professionals are also presently involved in culture-building activities, as well as implementing new employee on-boarding practices and engagement initiatives. As a result, HR professionals have been elevated to senior leadership status, creating value and profit within their organization. Still, they continue to face some intractable issues, including a shrinking talent pool and the need to recruit top-notch employees who are empowered to provide outstanding customer service. In order to attract top-tier talent, one option is to take advantage of recruitment opportunities offered through colleges and universities, especially if they have a hospitality major. This pool of prospective employees is likely to be better educated and more enthusiastic than walk-in hires. Also, once hired, there could be additional training and development opportunities that stem from an association with a college or university. Continuing education courses, business conferences, seminars and online instruction - all can be a valuable source of employee development opportunities. In addition to meeting recruitment demands in the present, HR professionals must also be forward-thinking, anticipating the skills that will be needed in the future to meet guest expectations. One such skill that is becoming increasingly valued is “resilience”, the ability to “go with the flow” and not become overwhelmed by the disruptive influences  of change and reinvention. In an era of transition—new technologies, expanding markets, consolidation of brands and businesses, and modifications in people's values and lifestyles - the capacity to remain flexible, nimble and resilient is a valuable skill to possess. The March Hotel Business Review will examine some of the strategies that HR professionals are employing to ensure that their hotel operations continue to thrive.