Editorial Board   Guest Author

Ms. Moniz

Rachel Moniz

Executive Vice President of Operations, HEI Hotels & Resorts

Rachel Moniz is the Executive Vice President of Operations for HEI Hotels + Resorts, overseeing the hotel operating group to implement strategic plans, maximize operating performance and meet financial goals across HEI's portfolio.

Prior to this, Ms. Moniz was the Senior Vice President of Luxury, Lifestyle & Independent Brands & Food & Beverage at HEI Hotels & Resorts where she worked on several independently and soft branded properties to define the brand identity and positioning of the hotel within the market, leading the branding and marketing initiatives for all aspects of HEI's Independent Brands Portfolio, including: The Liberty, a Luxury Collection Hotel, Boston; The Gwen, a Luxury Collection Hotel, Chicago; Hotel Crescent Court (Dallas) The Whitley, A Luxury Collection Hotel, Atlanta Buckhead; Hotel Republic (San Diego); The Stoneleigh (Dallas); and Hotel Crescent Court (Dallas).

Via creative and compelling branding initiatives, Ms. Moniz promotes the luxury accommodations and attentive service, prime location and community relationships, unique story angles, and exciting food and beverage outlets at these distinctive properties. By creating customized associate service culture training, she is able to orientate the individual property teams with their hotel's brand DNA and the delivery of the brand message through empathy, trip personas, and overall emotional connections with guests.

A New England native, Ms. Moniz grew up in Connecticut and New York. After graduating Wheelock College in Boston, she started her hospitality career at the Sheraton Boston in 1995. Almost 15 years later, she returned to Boston with valuable familiarity with boutique, distinctive properties like the extraordinary Liberty Hotel. As general manager of The Liberty, Ms. Moniz was the creative force behind the hotel's weekly complimentary programming "Liberty Affairs", which has become a fixture in the Boston community.

In 2006, Ms. Moniz opened the celebrated Ivy Hotel in San Diego, California. As part of the pre-opening team, she launched the luxury hotel and popular nightclub to national acclaim. During her three year tenure as Hotel Manager at the Ivy, she built the infrastructure of the hotel's operations team and managed day-to-day hotel business and guest relations.

Prior to the Ivy, Ms. Moniz was the Director of Operations at the W hotel, also in San Diego. Previously, she lived in Colorado and was a hotel executive with St. Regis Aspen.

Ms. Moniz co-founded HEI's Women in Leadership program, where she works to advance gender parity in key leadership roles.

Please visit http://www.heihotels.com for more information.

Ms. Moniz can be contacted at +1 617-838-2422 or rmoniz@heihotels.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.