Editorial Board   Guest Author

Ms. Moniz

Rachel Moniz

VP Luxury Lifestyle / Independent Brands & F&B, HEI Hotels & Resorts

Rachel Moniz is the Vice President of Luxury, Lifestyle & Independent Brands & Food & Beverage at HEI Hotels & Resorts. Ms. Moniz works on several independently and soft branded properties to define the brand identity and positioning of the hotel within the market, leading the branding and marketing initiatives for all aspects of HEI's Independent Brands Portfolio, including: The Liberty, a Luxury Collection Hotel, Boston; The Gwen, a Luxury Collection Hotel, Chicago; The Equinox, a Luxury Collection Hotel, Vermont; The Whitley, A Luxury Collection Hotel, Atlanta Buckhead; Hotel Republic (San Diego); The Stoneleigh (Dallas); and Hotel Crescent Court (Dallas).

Via creative and compelling branding initiatives, Ms. Moniz promotes the luxury accommodations and attentive service, prime location and community relationships, unique story angles, and exciting food and beverage outlets at these distinctive properties. By creating customized associate service culture training, Ms. Moniz is able to orientate the individual property teams with their hotel's brand DNA and the delivery of the brand message through empathy, trip personas, and overall emotional connections with guests.

In 2006, Ms. Moniz opened the celebrated Ivy Hotel in San Diego, California. As part of the pre-opening team, she launched the luxury hotel and popular nightclub to national acclaim. During her three year tenure as Hotel Manager at the Ivy, Ms. Moniz built the infrastructure of the hotel's operations team and managed day-to-day hotel business and guest relations. Prior to the Ivy, Ms. Moniz was the Director of Operations at the W hotel, also in San Diego. Here she oversaw daily hotel operations, while continually focusing on achieving hotel profitability through revenue generation, cost control and guest satisfaction. Prior to the W, Ms. Moniz lived in Colorado and was the Rooms Director at the St. Regis Aspen, where she managed operations.

Based in Massachusetts with her husband and their six children, Ms. Moniz and her family are involved with a variety of local charities, including the Massachusetts Society for the Prevention of Cruelty to Animals, Project Bread's Walk for Hunger, and the Boston Esplanade Community Clean-Up.

Please visit http://www.heihotels.com for more information.

Ms. Moniz can be contacted at 617-838-2422 or rmoniz@heihotels.com

Coming up in July 2019...

Hotel Spa: Pursuing Distinction

The Wellness Movement continues to evolve and hotel spas continue to innovate in order to keep pace. Fueled by intense competition within the industry, hotel spas are seeking creative ways to differentiate themselves in the market. An increasing number of customers are searching for very specific, niche treatments that address their particular health concerns and, as a result, some leading spas have achieved distinction by offering only one specialized treatment. Meditation and mindfulness practices are becoming increasingly mainstream as are alternative treatments and therapies, such as Ayurvedic therapies, Reiki, energy work and salt therapy. Some spas specialize in stress management and offer lifestyle coaching sessions as part of their program.  Other spas are fully embracing new technologies as a way to differentiate themselves, such as providing wearable devices that track health and fitness biomarkers, or robots programmed with artificial intelligence to control spa environments, or virtual reality add-ons that transport guests to relaxing places around the world. Some spas have chosen to specialize in medical procedures such as liposuction, laser skin therapy, phototherapy facials, Botox and facial fillers, acupuncture and permanent hair removal, in addition to cosmetic body shaping procedures and  teeth whitening treatments. Similarly, other spas are offering comprehensive health check-ups and counseling services for those who are interested in disease prevention treatments. Finally, as hotel spas continue to become more diverse, accessible and specialized, there is a growing demand for health professionals with a specific area of expertise. There is a proliferation of top class, quality wellness practitioners who make a name for themselves by offering their services around the globe, including athletes, chefs, doctors, physical trainers and weight loss specialists. The July issue of the Hotel Business Review will report on these trends and developments and examine how some hotel spas are integrating them into their operations.