Editorial Board   Guest Author

Ms. Moniz

Rachel Moniz

VP Luxury Lifestyle / Independent Brands & F&B, HEI Hotels & Resorts

Rachel Moniz is the Vice President of Luxury, Lifestyle & Independent Brands & Food & Beverage at HEI Hotels & Resorts. Ms. Moniz works on several independently and soft branded properties to define the brand identity and positioning of the hotel within the market, leading the branding and marketing initiatives for all aspects of HEI's Independent Brands Portfolio, including: The Liberty, a Luxury Collection Hotel, Boston; The Gwen, a Luxury Collection Hotel, Chicago; The Equinox, a Luxury Collection Hotel, Vermont; The Whitley, A Luxury Collection Hotel, Atlanta Buckhead; Hotel Republic (San Diego); The Stoneleigh (Dallas); and Hotel Crescent Court (Dallas).

Via creative and compelling branding initiatives, Ms. Moniz promotes the luxury accommodations and attentive service, prime location and community relationships, unique story angles, and exciting food and beverage outlets at these distinctive properties. By creating customized associate service culture training, Ms. Moniz is able to orientate the individual property teams with their hotel's brand DNA and the delivery of the brand message through empathy, trip personas, and overall emotional connections with guests.

In 2006, Ms. Moniz opened the celebrated Ivy Hotel in San Diego, California. As part of the pre-opening team, she launched the luxury hotel and popular nightclub to national acclaim. During her three year tenure as Hotel Manager at the Ivy, Ms. Moniz built the infrastructure of the hotel's operations team and managed day-to-day hotel business and guest relations. Prior to the Ivy, Ms. Moniz was the Director of Operations at the W hotel, also in San Diego. Here she oversaw daily hotel operations, while continually focusing on achieving hotel profitability through revenue generation, cost control and guest satisfaction. Prior to the W, Ms. Moniz lived in Colorado and was the Rooms Director at the St. Regis Aspen, where she managed operations.

Based in Massachusetts with her husband and their six children, Ms. Moniz and her family are involved with a variety of local charities, including the Massachusetts Society for the Prevention of Cruelty to Animals, Project Bread's Walk for Hunger, and the Boston Esplanade Community Clean-Up.

Please visit http://www.heihotels.com for more information.

Ms. Moniz can be contacted at 617-838-2422 or rmoniz@heihotels.com

Coming up in January 2019...

Mobile Technology: The Future is Now

Mobile Technology continues to advance at a relentless pace and the hotel industry continues to adapt. Hotel guests have shown a strong preference for mobile self-service - from checking-in/out at a hotel kiosk, to ordering room service, making dinner reservations, booking spa treatments, and managing laundry/dry cleaning services. And they also enjoy the convenience of paying for these services with smart phone mobile payments. In addition, some hotels have adopted a “concierge in your pocket” concept. Through a proprietary hotel app, guests can access useful information such as local entertainment venues, tourist attractions, event calendars, and medical facilities and services. In-room entertainment continues to be a key factor, as guests insist on the capacity to plug in their own mobile devices to customize their entertainment choices. Mobile technology also allows for greater marketing opportunities. For example, many hotels have adopted the use of “push notifications” - sending promotions, discounts and special event messages to guests based on their property location, purchase history, profiles, etc. Near field communication (NFC) technology is also being utilized to support applications such as opening room doors, earning loyalty points, renting a bike, accessing a rental car, and more. Finally, some hotels have adopted more futuristic technology. Robots are in use that have the ability to move between floors to deliver room service requests for all kinds of items - food, beverages, towels, toothbrushes, chargers and snacks. And infrared scanners are being used by housekeeping staff that can detect body heat within a room, alerting staff that the room is occupied and they should come back at a later time. The January Hotel Business Review will report on what some hotels are doing to maximize their opportunities in this exciting mobile technology space.