Editorial Board   Guest Author

Ms. Hitchcock

Amanda Hitchcock

Copywriter, BCF Agency

“It's Hitchcock, like Alfred.”

That's likely the response you'll get if you ask Amanda Hitchcock for her name. We still don't know if she's actually related to the Horror-Film Legend, but if she inherited anything from her namesake, it'd be a fierce determination— and a knack for storytelling.


Ms. Hitchcock's on-the-move childhood made home a difficult thing for her to define. As years passed and as locations continued to change, she practiced artistic expression with relentless refinement, driven by a deep fondness for the empathetic truth found in conceptual understanding. To Ms. Hitchcock, that simplicity, seeing oneself in the story of another, was belonging. This, she decided, was home.


Today, she approaches the blank page with all the ambition of a Horror-Film Legend, aiming to present content through the right lens; to catch the critical tilt— that unexpected, essential, impactful angle through which a story becomes truth, a idea ascends to canon, and a young girl, searching for belonging and determined to connect people around the world, hears the words, “Welcome home.”


Ms. Hitchcock achieved the status of a published writer well before obtaining her college degree. She delivers a list of notable work across a variety of national and international publications, along with a dynamic editorial career and diverse professional network. Today, she's brought her passion for creative expression and engagement to the advertising industry as a Copywriter for BCF Agency. From screenwriting to social media campaign development, Ms. Hitchcock has crafted content across all screen sizes for a diverse collection of travel-tourism, destination, lifestyle, and hospitality brands nationwide. 

Please visit http://www.bcfagency.com for more information.

Ms. Hitchcock can be contacted at 757-497-4811 or amandahitchcock.media@gmail.com

Coming up in July 2020...

Hotel Spa: Back to Nature

As the Wellness Industry continues to expand, hotel spas are also diversifying, placing a greater emphasis on overall well-being. For some spas, this means providing clients with all-inclusive packages that include fitness classes, healthy dining, and offsite leisure activities, in addition to their core services. For example, spas near ski resorts are offering packages that include lift passes, pre-ski yoga sessions, after-ski dinners and spa treatments. Other spas are offering packages that include massages, saunas, mineral baths, hot springs, and recreational hiking and snowmobile activities. These kinds of spa offerings are also part of a "Back to Nature" movement that encourages guests to get out and experience the healing qualities of nature. One such therapy is the Japanese practice known as "forest bathing" which has become popular with spas that are near wooded areas. This practice relies on the ancient power of a forest for promoting a sense of health and well-being. Other spas are incorporating precious metals and stones into their health and beauty treatments - such as silver, gold, pearls and amber. Silver ion baths relax the body and mind, reduce fatigue, and restore energy balance. Gold keeps skin radiant and can even treat various skin diseases and infections, due to its antibacterial qualities. Amber is used to calm the nervous system and to relieve stress. Other natural products and therapies that are increasingly in demand include sound therapy, cryotherapy, infra-red saunas, and even CBD oil, which is being used in massages, facials and foot scrubs, providing a new form of stress relief. The July issue of the Hotel Business Review will document these trends and other new developments, and report on how some hotel spas are integrating them into their operations.