Editorial Board   Guest Author

Ms. Hitchcock

Amanda Hitchcock

Copywriter, BCF Agency

“It's Hitchcock, like Alfred.”

That's likely the response you'll get if you ask Amanda Hitchcock for her name. We still don't know if she's actually related to the Horror-Film Legend, but if she inherited anything from her namesake, it'd be a fierce determination— and a knack for storytelling.


Ms. Hitchcock's on-the-move childhood made home a difficult thing for her to define. As years passed and as locations continued to change, she practiced artistic expression with relentless refinement, driven by a deep fondness for the empathetic truth found in conceptual understanding. To Ms. Hitchcock, that simplicity, seeing oneself in the story of another, was belonging. This, she decided, was home.


Today, she approaches the blank page with all the ambition of a Horror-Film Legend, aiming to present content through the right lens; to catch the critical tilt— that unexpected, essential, impactful angle through which a story becomes truth, a idea ascends to canon, and a young girl, searching for belonging and determined to connect people around the world, hears the words, “Welcome home.”


Ms. Hitchcock achieved the status of a published writer well before obtaining her college degree. She delivers a list of notable work across a variety of national and international publications, along with a dynamic editorial career and diverse professional network. Today, she's brought her passion for creative expression and engagement to the advertising industry as a Copywriter for BCF Agency. From screenwriting to social media campaign development, Ms. Hitchcock has crafted content across all screen sizes for a diverse collection of travel-tourism, destination, lifestyle, and hospitality brands nationwide. 

Please visit http://www.bcfagency.com for more information.

Ms. Hitchcock can be contacted at 757-497-4811 or amandahitchcock.media@gmail.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.