Editorial Board   Guest Author

Ms. Hitchcock

Amanda Hitchcock

Copywriter, BCF Agency

“It's Hitchcock, like Alfred.”

That's likely the response you'll get if you ask Amanda Hitchcock for her name. We still don't know if she's actually related to the Horror-Film Legend, but if she inherited anything from her namesake, it'd be a fierce determination— and a knack for storytelling.


Ms. Hitchcock's on-the-move childhood made home a difficult thing for her to define. As years passed and as locations continued to change, she practiced artistic expression with relentless refinement, driven by a deep fondness for the empathetic truth found in conceptual understanding. To Ms. Hitchcock, that simplicity, seeing oneself in the story of another, was belonging. This, she decided, was home.


Today, she approaches the blank page with all the ambition of a Horror-Film Legend, aiming to present content through the right lens; to catch the critical tilt— that unexpected, essential, impactful angle through which a story becomes truth, a idea ascends to canon, and a young girl, searching for belonging and determined to connect people around the world, hears the words, “Welcome home.”


Ms. Hitchcock achieved the status of a published writer well before obtaining her college degree. She delivers a list of notable work across a variety of national and international publications, along with a dynamic editorial career and diverse professional network. Today, she's brought her passion for creative expression and engagement to the advertising industry as a Copywriter for BCF Agency. From screenwriting to social media campaign development, Ms. Hitchcock has crafted content across all screen sizes for a diverse collection of travel-tourism, destination, lifestyle, and hospitality brands nationwide. 

Please visit http://www.bcfagency.com for more information.

Ms. Hitchcock can be contacted at 757-497-4811 or amandahitchcock.media@gmail.com

Coming up in May 2020...

Eco-Friendly Practices: Creative Innovation

Being eco-friendly is no longer a fad. It is an urgent planetary need and hotels are actively doing their part to reduce their carbon footprint by implementing sustainable, green practices. In addition to the goodwill derived from doing the right thing, hotels are also realizing the benefits to their business. A large percentage of Millennials expect hotels to be eco-friendly and will only patronize those properties that are proudly conforming. Consequently, more hotels are realizing that sustainability is a key element in a successful branding strategy. In addition, going green can lead to a more profitable bottom line, as savings on electricity, water and cleaning materials can add up. Also, there are other advantages that come with being an eco-friendly business, such as government subsidies and tax and loan incentives. As a result, many hotels are finding innovative ways to integrate eco-friendly practices into their business. Geo-thermal energy systems, along with energy-from-waste systems, are being used to heat and cool the property. Passive solar panels, green roofs, natural lighting and natural ventilation strategies also assist in energy conservation. Low-flow water systems and plumbing fixtures make a contribution, as does eco-friendly hardwood flooring, and energy efficient televisions and appliances throughout the property. In addition, some hotels have implemented in-room recycling programs, and only provide all-natural, personal care items. One hotel has actually constructed a bee-keeping operation on their grounds. Not only is this good for the bees but the hotel also produces products from the operation which they sell. This kind of creative innovation also holds enormous appeal to guests. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.