Editorial Board   Guest Author

Mr. Trefzer

Tim Trefzer

Head of Environmental Sustainability, Georgia World Congress Center Authority

Tim Trefzer is head of environmental sustainability and corporate social responsibility for the Georgia World Congress Center Authority. He oversees efforts to improve internal operations, reduce the impacts of hosted events, and advance the Authority's benefit to the community through strategic partnerships. 

As a LEED Accredited Professional, Mr. Trefzer administered the GWCC's LEED Silver certification in 2014 and LEED Gold recertification in 2017 which made it the largest LEED certified convention center in the world. In 2017 he also guided the Savannah International Trade and Convention Center to LEED Gold certification. Mr. Trefzer also supported the LEED Platinum certification efforts of Mercedes-Benz Stadium.

He is intimately engrained in sports and sustainability, working with the Atlanta Football Host Committee for the College Football Playoff and Super Bowl. He chaired the NCAA Men's Final Four sustainability committee in 2013, garnering the moniker “greenest Final Four in history.” Since 2015, Mr. Trefzer has consulted with the College Football Playoff and Super Bowl, managing various aspects of the sustainability efforts placed around these mega sporting events. For the 2018 College Football Playoff National Championship and Super Bowl LIII in Atlanta, Mr. Trefzer  is sustainability chair for the Atlanta Football Host Committee and Atlanta Super Bowl LIII Host Committee. 

Mr. Trefzer serves as faculty associate for Arizona State University and Georgia State University where he teaches courses in the Global Context of Sustainability and Sustainable Operations in Hospitality. He has degrees from Florida State University and Arizona State University.

Please visit http://www.gwcca.org for more information.

Mr. Trefzer can be contacted at 404-223-4011 or ttrefzer@gwcca.org

Coming up in August 2020...

Food & Beverage: New Technological Innovations

In the past few years, hotel food and beverage departments have experienced significant growth. Managers are realizing just how much revenue potential this sector holds, both in terms of additional revenue and as a means to enhance the guest experience. As a result, substantial investments are being made in F&B operations as a way to satisfy hotel guests but also to keep pace with the competition. Though it has been a trend for many years, the Farm-to-Table movement shows no signs of abating. Hotel chains are abandoning corporate restaurants and are instead partnering with local chefs to create locally-influenced dining options. Local, farm-sourced ingredients paired with specialty beverages or local wine also satisfies the increasing demand from Millennial travelers who are eager to travel sustainably and contribute to a positive impact. A farm-to-table F&B program also helps to support the local economy, which builds community goodwill. Also popular are "Self-Serv" and "Grab & Go" options. These concepts stem from an awareness that a guest's time is limited and if a hotel can supply them with fast, fresh, food and beverage choices, then so much the better for them. Plus, by placing these specialty kiosks in areas that might be traditionally under-utilized (the lobby, for instance), they can become popular destination locations. Of course, there are new technological innovations as well. In-room, on-screen menus allow guests to order from any restaurant on the property, and some hotels are partnering with delivery companies that make it possible for guests to order food from any restaurant in the area. Also, many hotels are implementing in-room, voice-activated devices, so ordering food via an AI-powered assistant will soon become mainstream as well. The August issue of the Hotel Business Review will report on these developments and document what some leading hotels are doing to expand this area of their business.