Editorial Board   Guest Author

Mr. Trefzer

Tim Trefzer

Head of Environmental Sustainability, Georgia World Congress Center Authority

Tim Trefzer is head of environmental sustainability and corporate social responsibility for the Georgia World Congress Center Authority. He oversees efforts to improve internal operations, reduce the impacts of hosted events, and advance the Authority's benefit to the community through strategic partnerships. 

As a LEED Accredited Professional, Mr. Trefzer administered the GWCC's LEED Silver certification in 2014 and LEED Gold recertification in 2017 which made it the largest LEED certified convention center in the world. In 2017 he also guided the Savannah International Trade and Convention Center to LEED Gold certification. Mr. Trefzer also supported the LEED Platinum certification efforts of Mercedes-Benz Stadium.

He is intimately engrained in sports and sustainability, working with the Atlanta Football Host Committee for the College Football Playoff and Super Bowl. He chaired the NCAA Men's Final Four sustainability committee in 2013, garnering the moniker “greenest Final Four in history.” Since 2015, Mr. Trefzer has consulted with the College Football Playoff and Super Bowl, managing various aspects of the sustainability efforts placed around these mega sporting events. For the 2018 College Football Playoff National Championship and Super Bowl LIII in Atlanta, Mr. Trefzer  is sustainability chair for the Atlanta Football Host Committee and Atlanta Super Bowl LIII Host Committee. 

Mr. Trefzer serves as faculty associate for Arizona State University and Georgia State University where he teaches courses in the Global Context of Sustainability and Sustainable Operations in Hospitality. He has degrees from Florida State University and Arizona State University.

Please visit http://www.gwcca.org for more information.

Mr. Trefzer can be contacted at 404-223-4011 or ttrefzer@gwcca.org

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.