Editorial Board   Guest Author

Mr. Trefzer

Tim Trefzer

Head of Environmental Sustainability, Georgia World Congress Center Authority

Tim Trefzer is head of environmental sustainability and corporate social responsibility for the Georgia World Congress Center Authority. He oversees efforts to improve internal operations, reduce the impacts of hosted events, and advance the Authority's benefit to the community through strategic partnerships. 

As a LEED Accredited Professional, Mr. Trefzer administered the GWCC's LEED Silver certification in 2014 and LEED Gold recertification in 2017 which made it the largest LEED certified convention center in the world. In 2017 he also guided the Savannah International Trade and Convention Center to LEED Gold certification. Mr. Trefzer also supported the LEED Platinum certification efforts of Mercedes-Benz Stadium.

He is intimately engrained in sports and sustainability, working with the Atlanta Football Host Committee for the College Football Playoff and Super Bowl. He chaired the NCAA Men's Final Four sustainability committee in 2013, garnering the moniker “greenest Final Four in history.” Since 2015, Mr. Trefzer has consulted with the College Football Playoff and Super Bowl, managing various aspects of the sustainability efforts placed around these mega sporting events. For the 2018 College Football Playoff National Championship and Super Bowl LIII in Atlanta, Mr. Trefzer  is sustainability chair for the Atlanta Football Host Committee and Atlanta Super Bowl LIII Host Committee. 

Mr. Trefzer serves as faculty associate for Arizona State University and Georgia State University where he teaches courses in the Global Context of Sustainability and Sustainable Operations in Hospitality. He has degrees from Florida State University and Arizona State University.

Please visit http://www.gwcca.org for more information.

Mr. Trefzer can be contacted at 404-223-4011 or ttrefzer@gwcca.org

Coming up in July 2019...

Hotel Spa: Pursuing Distinction

The Wellness Movement continues to evolve and hotel spas continue to innovate in order to keep pace. Fueled by intense competition within the industry, hotel spas are seeking creative ways to differentiate themselves in the market. An increasing number of customers are searching for very specific, niche treatments that address their particular health concerns and, as a result, some leading spas have achieved distinction by offering only one specialized treatment. Meditation and mindfulness practices are becoming increasingly mainstream as are alternative treatments and therapies, such as Ayurvedic therapies, Reiki, energy work and salt therapy. Some spas specialize in stress management and offer lifestyle coaching sessions as part of their program.  Other spas are fully embracing new technologies as a way to differentiate themselves, such as providing wearable devices that track health and fitness biomarkers, or robots programmed with artificial intelligence to control spa environments, or virtual reality add-ons that transport guests to relaxing places around the world. Some spas have chosen to specialize in medical procedures such as liposuction, laser skin therapy, phototherapy facials, Botox and facial fillers, acupuncture and permanent hair removal, in addition to cosmetic body shaping procedures and  teeth whitening treatments. Similarly, other spas are offering comprehensive health check-ups and counseling services for those who are interested in disease prevention treatments. Finally, as hotel spas continue to become more diverse, accessible and specialized, there is a growing demand for health professionals with a specific area of expertise. There is a proliferation of top class, quality wellness practitioners who make a name for themselves by offering their services around the globe, including athletes, chefs, doctors, physical trainers and weight loss specialists. The July issue of the Hotel Business Review will report on these trends and developments and examine how some hotel spas are integrating them into their operations.

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