Editorial Board   

Mr. Aurand

Douglas Aurand

President, Douglas Aurand & Associates

Douglas Aurand has had his own multimedia business for 10 years. He produces virtual tours in the two largest markets for Full 360x360 Interactive Images; real estate and hospitality. As digital and virtual tour photographer, Mr. Aurand has photographed thousands of homes for sale and created almost as many real estate virtual tours, posting them to websites such as Realtor.com and ColdwellBanker.com, among others. Drawing on his own experience as a Realtor, he provides added-value tools to his real estate customers that sell the homes they're marketing faster and help them generate more customers, both home buyers and home sellers. A running theme is "Not to keep their Virtual Tour a Secret." In the last five years Mr. Aurand has begun tapping his experience in property level hotel management to expand into the hospitality & tourism market. He shows his hotel customers how to get more value out of their web sites with multimedia like virtual tours and streaming video. His website, VirtualAlbuquerque.com, is not just a multimedia tour of his home town, but also a demonstration tool showing different ways to use Virtual Tours and its a showcase for unique products like his virtual golf course tours and virtual ski area tours. Mr. Aurand has produced virtual tours for Sheraton, Hilton, Marriott, Radisson, Wyndham, Residence Inn and several independent hotels along with various B&Bs.

Mr. Aurand can be contacted at (505) 857-2265 or DAurandAssoc@aol.com

Coming up in December 2019...

Hotel Law: A Labor Crisis and Cyber Security

According to a recent study, the hospitality industry accounted for 2.9 trillion dollars in sales and in the U.S. alone, was responsible for 1 in 9 jobs. In an industry of that scope and dimension, legal issues touch every aspect of a hotel's operation, and legal services are required in order to conform to all prevailing laws and regulations. Though not all hotels face the same issues, there are some industry-wide subjects that are of concern more broadly. One of those matters is the issue of immigration and how it affects the ability of hotels to recruit qualified employees. The hotel industry is currently facing a labor crisis; the U.S. Labor Department estimates that there are 600,000 unfilled jobs in the industry. Part of the problem contributing to this labor shortage is the lack of H2B visas for low-skilled workers, combined with the difficulty in obtaining J-1 visas for temporary workers. Because comprehensive immigration reform is not being addressed politically, hotel managers expect things are going to get worse before they get better. Corporate cyber security is another major legal issue the industry must address. Hotels are under enormous pressure in this area given the large volume of customer financial transactions they handle daily. Recently, a federal court ruled that the Federal Trade Commission had the power to regulate corporate cyber security, so it is incumbent on hotels to establish data security programs in order to prevent data breaches. The lack of such programs could cause hotels to face legal threats from government agencies, class action lawsuits, and damage to their brand image if a data breach should occur. These are just two of the critical issues that the December issue of Hotel Business Review will examine in the area of hotel law.