Editorial Board   

Mr. Aurand

Douglas Aurand

President, Douglas Aurand & Associates

Douglas Aurand has had his own multimedia business for 10 years. He produces virtual tours in the two largest markets for Full 360x360 Interactive Images; real estate and hospitality. As digital and virtual tour photographer, Mr. Aurand has photographed thousands of homes for sale and created almost as many real estate virtual tours, posting them to websites such as Realtor.com and ColdwellBanker.com, among others. Drawing on his own experience as a Realtor, he provides added-value tools to his real estate customers that sell the homes they're marketing faster and help them generate more customers, both home buyers and home sellers. A running theme is "Not to keep their Virtual Tour a Secret." In the last five years Mr. Aurand has begun tapping his experience in property level hotel management to expand into the hospitality & tourism market. He shows his hotel customers how to get more value out of their web sites with multimedia like virtual tours and streaming video. His website, VirtualAlbuquerque.com, is not just a multimedia tour of his home town, but also a demonstration tool showing different ways to use Virtual Tours and its a showcase for unique products like his virtual golf course tours and virtual ski area tours. Mr. Aurand has produced virtual tours for Sheraton, Hilton, Marriott, Radisson, Wyndham, Residence Inn and several independent hotels along with various B&Bs.

Mr. Aurand can be contacted at (505) 857-2265 or DAurandAssoc@aol.com

Coming up in June 2019...

Sales & Marketing: Selling Experiences

There are innumerable strategies that Hotel Sales and Marketing Directors employ to find, engage and entice guests to their property, and those strategies are constantly evolving. A breakthrough technology, pioneering platform, or even a simple algorithm update can cause new trends to emerge and upend the best laid plans. Sales and marketing departments must remain agile so they can adapt to the ever changing digital landscape. As an example, the popularity of virtual reality is on the rise, as 360 interactive technologies become more mainstream. Chatbots and artificial intelligence are also poised to become the next big things, as they take guest personalization to a whole new level. But one sales and marketing trend that is currently resulting in major benefits for hotels is experiential marketing - the effort to deliver an experience to potential guests. Mainly this is accomplished through the creative use of video and images, and by utilizing what has become known as User Generated Content. By sharing actual personal content (videos and pictures) from satisfied guests who have experienced the delights of a property, prospective guests can more easily imagine themselves having the same experience. Similarly, Hotel Generated Content is equally important. Hotels are more than beds and effective video presentations can tell a compelling story - a story about what makes the hotel appealing and unique. A video walk-through of rooms is essential, as are video tours in different areas of a hotel. The goal is to highlight what makes the property exceptional, but also to show real people having real fun - an experience that prospective guests can have too. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.