Editorial Board   Guest Author

Mr. Lobach

Matthew Lobach

Director of Sustainability, Hersha Hospitality Trust

Matthew Lobach is the Director of Sustainability with Hersha Hospitality Trust, an owner and operator of high quality upscale hotels in urban gateway markets. The Company's 49 hotels totaling 7,584 rooms are located in New York, Boston, Philadelphia, Washington, DC, Miami and select markets on the West Coast. Mr. Lobach is responsible for the development and implementation of EarthView®, Hersha's triple bottom line sustainability program, in addition to leading the Company's philanthropic Giving Committee. Mr. Lobach is certified a LEED Green Associate by the USGBC, and is a member of the Hotel Association of NYC's Sustainability Committee, the Real-Estate Roundtable's Sustainability Policy Advisory Committee, and the United Way Young Leaders of Philadelphia.


Prior to joining Hersha, Mr. Lobach was an Associate with Bayer Corporation, working across their North American business units to plan and implement their sustainability strategy. Mr. Lobach is also a co‐founder of New Leaf Initiative, a non‐profit based in Central Pennsylvania that works with students and young professionals through project‐based learning of sustainability and social entrepreneurship. He received a B.S. in Actuarial Science from the Pennsylvania State University and an M.S. in Sustainability from the Blekinge Institute of Technology located in Karlskrona, Sweden.

 

EarthView, named a Global Hospitality Sector leader by the Global Real Estate Sustainability Benchmark (GRESB) and a four-time winner of NAREIT's Leader in the Light award, is a program developed and implemented by the Hersha Group that is dedicated to fully integrated environmental and community policies that aim to make sustainable hospitality a genuine reality.  EarthView delivers environmental and conservation programs that positively impact a hotel operation's bottom line while simultaneously improving the well-being of guests, employees, communities, and the planet.

Please visit http://www.hersha.com for more information.

Mr. Lobach can be contacted at 215-238-1046 or matthew.lobach@hersha.com

Coming up in May 2020...

Eco-Friendly Practices: Creative Innovation

Being eco-friendly is no longer a fad. It is an urgent planetary need and hotels are actively doing their part to reduce their carbon footprint by implementing sustainable, green practices. In addition to the goodwill derived from doing the right thing, hotels are also realizing the benefits to their business. A large percentage of Millennials expect hotels to be eco-friendly and will only patronize those properties that are proudly conforming. Consequently, more hotels are realizing that sustainability is a key element in a successful branding strategy. In addition, going green can lead to a more profitable bottom line, as savings on electricity, water and cleaning materials can add up. Also, there are other advantages that come with being an eco-friendly business, such as government subsidies and tax and loan incentives. As a result, many hotels are finding innovative ways to integrate eco-friendly practices into their business. Geo-thermal energy systems, along with energy-from-waste systems, are being used to heat and cool the property. Passive solar panels, green roofs, natural lighting and natural ventilation strategies also assist in energy conservation. Low-flow water systems and plumbing fixtures make a contribution, as does eco-friendly hardwood flooring, and energy efficient televisions and appliances throughout the property. In addition, some hotels have implemented in-room recycling programs, and only provide all-natural, personal care items. One hotel has actually constructed a bee-keeping operation on their grounds. Not only is this good for the bees but the hotel also produces products from the operation which they sell. This kind of creative innovation also holds enormous appeal to guests. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.