Editorial Board   Guest Author

Mr. Lobach

Matthew Lobach

Director of Sustainability, Hersha Hospitality Trust

Matthew Lobach is the Director of Sustainability with Hersha Hospitality Trust, an owner and operator of high quality upscale hotels in urban gateway markets. The Company's 49 hotels totaling 7,584 rooms are located in New York, Boston, Philadelphia, Washington, DC, Miami and select markets on the West Coast. Mr. Lobach is responsible for the development and implementation of EarthView®, Hersha's triple bottom line sustainability program, in addition to leading the Company's philanthropic Giving Committee. Mr. Lobach is certified a LEED Green Associate by the USGBC, and is a member of the Hotel Association of NYC's Sustainability Committee, the Real-Estate Roundtable's Sustainability Policy Advisory Committee, and the United Way Young Leaders of Philadelphia.


Prior to joining Hersha, Mr. Lobach was an Associate with Bayer Corporation, working across their North American business units to plan and implement their sustainability strategy. Mr. Lobach is also a co‐founder of New Leaf Initiative, a non‐profit based in Central Pennsylvania that works with students and young professionals through project‐based learning of sustainability and social entrepreneurship. He received a B.S. in Actuarial Science from the Pennsylvania State University and an M.S. in Sustainability from the Blekinge Institute of Technology located in Karlskrona, Sweden.

 

EarthView, named a Global Hospitality Sector leader by the Global Real Estate Sustainability Benchmark (GRESB) and a four-time winner of NAREIT's Leader in the Light award, is a program developed and implemented by the Hersha Group that is dedicated to fully integrated environmental and community policies that aim to make sustainable hospitality a genuine reality.  EarthView delivers environmental and conservation programs that positively impact a hotel operation's bottom line while simultaneously improving the well-being of guests, employees, communities, and the planet.

Please visit http://www.hersha.com for more information.

Mr. Lobach can be contacted at 215-238-1046 or matthew.lobach@hersha.com

Coming up in May 2019...

Eco-Friendly Practices: Corporate Social Responsibility

The hotel industry has undertaken a long-term effort to build more responsible and socially conscious businesses. What began with small efforts to reduce waste - such as paperless checkouts and refillable soap dispensers - has evolved into an international movement toward implementing sustainable development practices. In addition to establishing themselves as good corporate citizens, adopting eco-friendly practices is sound business for hotels. According to a recent report from Deloitte, 95% of business travelers believe the hotel industry should be undertaking “green” initiatives, and Millennials are twice as likely to support brands with strong management of environmental and social issues. Given these conclusions, hotels are continuing to innovate in the areas of environmental sustainability. For example, one leading hotel chain has designed special elevators that collect kinetic energy from the moving lift and in the process, they have reduced their energy consumption by 50%  over conventional elevators. Also, they installed an advanced air conditioning system which employs a magnetic mechanical system that makes them more energy efficient. Other hotels are installing Intelligent Building Systems which monitor and control temperatures in rooms, common areas and swimming pools, as well as ventilation and cold water systems. Some hotels are installing Electric Vehicle charging stations, planting rooftop gardens, implementing stringent recycling programs, and insisting on the use of biodegradable materials. Another trend is the creation of Green Teams within a hotel's operation that are tasked to implement earth-friendly practices and manage budgets for green projects. Some hotels have even gone so far as to curtail or eliminate room service, believing that keeping the kitchen open 24/7 isn't terribly sustainable. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.