Editorial Board   Guest Author

Mr. Lobach

Matthew Lobach

Director of Sustainability, Hersha Hospitality Trust

Matthew Lobach is the Director of Sustainability with Hersha Hospitality Trust, an owner and operator of high quality upscale hotels in urban gateway markets. The Company's 49 hotels totaling 7,584 rooms are located in New York, Boston, Philadelphia, Washington, DC, Miami and select markets on the West Coast. Mr. Lobach is responsible for the development and implementation of EarthView®, Hersha's triple bottom line sustainability program, in addition to leading the Company's philanthropic Giving Committee. Mr. Lobach is certified a LEED Green Associate by the USGBC, and is a member of the Hotel Association of NYC's Sustainability Committee, the Real-Estate Roundtable's Sustainability Policy Advisory Committee, and the United Way Young Leaders of Philadelphia.


Prior to joining Hersha, Mr. Lobach was an Associate with Bayer Corporation, working across their North American business units to plan and implement their sustainability strategy. Mr. Lobach is also a co‐founder of New Leaf Initiative, a non‐profit based in Central Pennsylvania that works with students and young professionals through project‐based learning of sustainability and social entrepreneurship. He received a B.S. in Actuarial Science from the Pennsylvania State University and an M.S. in Sustainability from the Blekinge Institute of Technology located in Karlskrona, Sweden.

 

EarthView, named a Global Hospitality Sector leader by the Global Real Estate Sustainability Benchmark (GRESB) and a four-time winner of NAREIT's Leader in the Light award, is a program developed and implemented by the Hersha Group that is dedicated to fully integrated environmental and community policies that aim to make sustainable hospitality a genuine reality.  EarthView delivers environmental and conservation programs that positively impact a hotel operation's bottom line while simultaneously improving the well-being of guests, employees, communities, and the planet.

Please visit http://www.hersha.com for more information.

Mr. Lobach can be contacted at 215-238-1046 or matthew.lobach@hersha.com

Coming up in January 2020...

Mobile Technology: Meeting Tech Expectations

What once seemed futuristic is now the norm, owing to the escalating developments in mobile technology, and hotels must continue to innovate in order to meet guest expectations. In a recent study from Mower, 65 percent of guests said they would gladly pay more for a hotel that provides the mobile technology they deem essential. The same study shows that 44 percent of travelers are more likely to book a smart hotel, and nearly 7 in 10 want to use smart devices provided by the hotel. And how do guests wish to use all this technology? A majority expressed a desire for mobile check-in and check-out, and mobile payment options. They also want to be able to stream content from their phone to the TV; to make service requests of the hotel staff; to control in-room lighting, temperature and sound; to order food and beverages; and to request a wake-up call - all from their mobile device. Guests also expressed preferences for robust wi-fi and convenient device charging ports throughout the hotel. They also appreciate the use of hotel branded apps which allow a guest to book a room, access loyalty programs, receive discounts and rewards, and even use the app to choose the room, floor and view they prefer. Some hotel apps also allow a customer to track their charges throughout their stay, rather than waiting to receive a bill at the end. Finally, mobile tech lounges are popping up more frequently in some hotels. These lounges offer guests the opportunity to perform tasks like airline check-ins or access to local info guides, but they also provide a place where guests can comfortably get some work done outside their room. The January Hotel Business Review will report on what some hotels are doing to meet their customers' expectations in the mobile technology space.