Editorial Board   Guest Author

Mr. Ritten

Hans Ritten

General Manager, Loews Chicago O'Hare

As general manager, Hans. Ritten oversees Loews Chicago O'Hare Hotel, located in Rosemont, IL, just outside downtown Chicago. The property features 556 guest rooms and 60 suites, 53,000 square feet of stylish meeting space, a live music and comedy venue - The Montrose Room, a gastropub - The Ashburn, an on-site art gallery, and a fully equipped fitness center.

 

Mr. Ritten has over 25 years of experience with both branded and independent luxury hotels in airport, suburban, convention, and resort destinations. Most recently, Mr. Ritten was general manager of Omni Hotel Chicago where he was involved with a complete room renovation in 2015, improved Medallia ranking within Omni hotels from number 28 to number 4 - including a number 1 ranking in Food & Beverage in 2016, and improved year-over-year RevPAR index in both 2015 and 2016.

 

Prior to Omni Hotel Chicago, Mr. Ritten was general manager of The Silversmith Hotel, a four diamond, independent luxury boutique hotel in downtown Chicago. His extensive experience including overseeing hotels and resorts as general manager, in addition to Rooms Division and Food & Beverage includes One Ocean Resort & Spa in Atlantic Beach, FL; Kansas City Airport Marriott in Kansas City, MO, Philadelphia Marriott Downtown in Philadelphia, PA; Baltimore Marriott Waterfront and Baltimore Marriott Inner Harbor in Baltimore, MD; and Interstate Hotel and Resorts in Orlando, FL.

 

Mr. Ritten hails from The Netherlands, is a member of the Government Affairs Committee of the Illinois Hotel and Lodging Association, and lives with his wife and teenage son in the suburbs of Chicago.

 

Please visit http://www.loewshotels.com for more information.

Mr. Ritten can be contacted at 847-544-5300 or hans.ritten@loewshotels.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.