Editorial Board   

Mr. Meister

Kurt Meister

Senior Vice President , Distinguished Programs

As senior vice president of national sales and business development, Kurt Meister leads Distinguished Programs' sales, service, outreach and marketing teams for the brokerage's specialty programs.

These programs include the hotel, resort and casino all-lines program, the historic properties hotel program, real estate umbrella, restaurant umbrella, cultural institutions & museum umbrella, and the golf course/golf club/ city club umbrella. Mr. Meister applies his 30 years of experience in the insurance industry to cultivate and support a confident and resilient sales team capable of helping their clients grow their businesses.

Mr. Meister began his career at Distinguished Programs as vice president of real estate and hospitality in 2013, leading the organization's national sales team and spearheading the company's sales training & coaching programs. In this role he as also tasked with leading marketing strategies.

Prior to joining Distinguished Programs, he served as National Specialty Underwriters' vice president of hospitality from 2006 to 2012. In this role, he was responsible for managing the hospitality, gaming and healthcare divisions while also leading a national team of empowered sales executives.

Working in the world of insurance was Mr. Meister's original career goal, joining the industry immediately after college. He began his professional insurance career with Aon in Chicago, going through the company's management training program. During his 18 years with Aon, he worked in Chicago, Philadelphia and later in Seattle. He managed different divisions, taking on advancing responsibilities and eventually was promoted to senior vice president.

Mr. Meister earned his bachelor's degree in economics from the University of Michigan in Ann Arbor, where he was first introduced to insurance through a business internship for Aon Corporation. He attended Villanova University, studying business administration with a focus on marketing and corporate finance.

Please visit http://www.distinguished.com for more information.

Mr. Meister can be contacted at +1 425-213-5125 or KMeister@distinguished.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.