Editorial Board   Guest Author

Mr. Bocherer

Joe Bocherer

Chief Commercial Officer, Georgia World Congress Center Authority (GWCCA)

Joe  Bocherer, an experienced and proven leader within the convention, hospitality and tourism industries, serves as the Chief Commercial Officer for the Georgia World Congress Center Authority (GWCCA) located in the heart of downtown Atlanta. The GWCCA campus, which includes the 3.9 million- square-foot Georgia World Congress Center, the 21- acre Centennial Olympic Park, the College Football Hall of Fame, the Junior Achievement Discovery Center and state-of-the-art Mercedes-Benz Stadium, is the No. 1 convention, sports and entertainment destination in the world. Additionally the GWCCA manages operations of the Savannah International Trade & Convention center.

As the GWCCA's Chief Commercial Officer, Mr. Bocherer presides over Sales, Event and Guest Services, Business Development, Customer Analytics, Revenue Management, and all products and contracted service agreements.

Before taking on this role Mr. Bocherer recently served as Head of Sales and Marketing for InterContinental Hotels Group's (IHG) U.S. franchise division; he has 20 years of convention and visitors bureau and hotel sales experience with extensive knowledge of group and transient-driven business. He has also served as Vice President of Sales for Experience Columbus (Ohio), Corporate Director of Sales and Marketing for White Lodging, and has held several key positions with Hyatt Hotels including Hyatt Regency Atlanta and Regional Vice President of Sales over the Southeast select service division.

Mr. Bocherer earned a Bachelor of Science in Hotel, Restaurant and Institutional Management from The Pennsylvania State University. He likes to spend time at the lake, golfing, mountain biking, playing basketball, snow skiing and watching his kids compete in various sports.

Please visit http://www.gwcca.org for more information.

Mr. Bocherer can be contacted at 404-223-4011 or jbocherer@gwcca.org

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.