Editorial Board   Guest Author

Mr. Bocherer

Joe Bocherer

Chief Commercial Officer, Georgia World Congress Center Authority (GWCCA)

Joe  Bocherer, an experienced and proven leader within the convention, hospitality and tourism industries, serves as the Chief Commercial Officer for the Georgia World Congress Center Authority (GWCCA) located in the heart of downtown Atlanta. The GWCCA campus, which includes the 3.9 million- square-foot Georgia World Congress Center, the 21- acre Centennial Olympic Park, the College Football Hall of Fame, the Junior Achievement Discovery Center and state-of-the-art Mercedes-Benz Stadium, is the No. 1 convention, sports and entertainment destination in the world. Additionally the GWCCA manages operations of the Savannah International Trade & Convention center.

As the GWCCA's Chief Commercial Officer, Mr. Bocherer presides over Sales, Event and Guest Services, Business Development, Customer Analytics, Revenue Management, and all products and contracted service agreements.

Before taking on this role Mr. Bocherer recently served as Head of Sales and Marketing for InterContinental Hotels Group's (IHG) U.S. franchise division; he has 20 years of convention and visitors bureau and hotel sales experience with extensive knowledge of group and transient-driven business. He has also served as Vice President of Sales for Experience Columbus (Ohio), Corporate Director of Sales and Marketing for White Lodging, and has held several key positions with Hyatt Hotels including Hyatt Regency Atlanta and Regional Vice President of Sales over the Southeast select service division.

Mr. Bocherer earned a Bachelor of Science in Hotel, Restaurant and Institutional Management from The Pennsylvania State University. He likes to spend time at the lake, golfing, mountain biking, playing basketball, snow skiing and watching his kids compete in various sports.

Please visit http://www.gwcca.org for more information.

Mr. Bocherer can be contacted at 404-223-4011 or jbocherer@gwcca.org

Coming up in November 2019...

Architecture & Design: Biophilic Design

The hospitality industry is constantly evolving to meet and exceed guest expectations. As a result, hotels are always on the lookout for new ways to improve the guest experience, and architecture and design is an essential part of this equation. Bold design is often the most effective way to make an exceptional first impression - an impression guests use to distinguish between brands. One design trend that is being embraced worldwide has become known as “Biophilic Design.” Biophilic design is based on the concept of biophilia, which is the theory that human beings have an innate tendency to seek out nature, natural elements, and natural forms. Biophilic design is more than hotels simply adding a surplus of plants; it involves incorporating specific design elements into a hotel in order to imbue it with a sense of wellness and well-being. Some of those elements include exposure to natural lighting; views of nature and rooms with a view; natural architectural patterns; salvaged or reclaimed woods of all types; reclaimed metals; sustainably sourced stone; living green walls and vertical gardens; and direct and indirect exposure to nature. Hotels that have incorporated biophilic design into their properties are reaping the benefits associated with this trend including reduced stress responses, better air quality, lower energy costs, and more positive guest reviews. Biophilic design has also been shown to improve guest moods and to satisfy consumer demand for environmental responsibility. Savvy hotel owners and managers are aware that nature-inspired elements enhance their guests' comfort and well-being, which is why this trend is becoming so prevalent. Biophilic design is just one topic in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.