Editorial Board   Guest Author

Mr. Bocherer

Joe Bocherer

Chief Commercial Officer, Georgia World Congress Center Authority (GWCCA)

Joe  Bocherer, an experienced and proven leader within the convention, hospitality and tourism industries, serves as the Chief Commercial Officer for the Georgia World Congress Center Authority (GWCCA) located in the heart of downtown Atlanta. The GWCCA campus, which includes the 3.9 million- square-foot Georgia World Congress Center, the 21- acre Centennial Olympic Park, the College Football Hall of Fame, the Junior Achievement Discovery Center and state-of-the-art Mercedes-Benz Stadium, is the No. 1 convention, sports and entertainment destination in the world. Additionally the GWCCA manages operations of the Savannah International Trade & Convention center.

As the GWCCA's Chief Commercial Officer, Mr. Bocherer presides over Sales, Event and Guest Services, Business Development, Customer Analytics, Revenue Management, and all products and contracted service agreements.

Before taking on this role Mr. Bocherer recently served as Head of Sales and Marketing for InterContinental Hotels Group's (IHG) U.S. franchise division; he has 20 years of convention and visitors bureau and hotel sales experience with extensive knowledge of group and transient-driven business. He has also served as Vice President of Sales for Experience Columbus (Ohio), Corporate Director of Sales and Marketing for White Lodging, and has held several key positions with Hyatt Hotels including Hyatt Regency Atlanta and Regional Vice President of Sales over the Southeast select service division.

Mr. Bocherer earned a Bachelor of Science in Hotel, Restaurant and Institutional Management from The Pennsylvania State University. He likes to spend time at the lake, golfing, mountain biking, playing basketball, snow skiing and watching his kids compete in various sports.

Please visit http://www.gwcca.org for more information.

Mr. Bocherer can be contacted at 404-223-4011 or jbocherer@gwcca.org

Coming up in January 2020...

Mobile Technology: Meeting Tech Expectations

What once seemed futuristic is now the norm, owing to the escalating developments in mobile technology, and hotels must continue to innovate in order to meet guest expectations. In a recent study from Mower, 65 percent of guests said they would gladly pay more for a hotel that provides the mobile technology they deem essential. The same study shows that 44 percent of travelers are more likely to book a smart hotel, and nearly 7 in 10 want to use smart devices provided by the hotel. And how do guests wish to use all this technology? A majority expressed a desire for mobile check-in and check-out, and mobile payment options. They also want to be able to stream content from their phone to the TV; to make service requests of the hotel staff; to control in-room lighting, temperature and sound; to order food and beverages; and to request a wake-up call - all from their mobile device. Guests also expressed preferences for robust wi-fi and convenient device charging ports throughout the hotel. They also appreciate the use of hotel branded apps which allow a guest to book a room, access loyalty programs, receive discounts and rewards, and even use the app to choose the room, floor and view they prefer. Some hotel apps also allow a customer to track their charges throughout their stay, rather than waiting to receive a bill at the end. Finally, mobile tech lounges are popping up more frequently in some hotels. These lounges offer guests the opportunity to perform tasks like airline check-ins or access to local info guides, but they also provide a place where guests can comfortably get some work done outside their room. The January Hotel Business Review will report on what some hotels are doing to meet their customers' expectations in the mobile technology space.