Editorial Board   Guest Author

Mr. Bocherer

Joe Bocherer

Chief Commercial Officer, Georgia World Congress Center Authority (GWCCA)

Joe  Bocherer, an experienced and proven leader within the convention, hospitality and tourism industries, serves as the Chief Commercial Officer for the Georgia World Congress Center Authority (GWCCA) located in the heart of downtown Atlanta. The GWCCA campus, which includes the 3.9 million- square-foot Georgia World Congress Center, the 21- acre Centennial Olympic Park, the College Football Hall of Fame, the Junior Achievement Discovery Center and state-of-the-art Mercedes-Benz Stadium, is the No. 1 convention, sports and entertainment destination in the world. Additionally the GWCCA manages operations of the Savannah International Trade & Convention center.

As the GWCCA's Chief Commercial Officer, Mr. Bocherer presides over Sales, Event and Guest Services, Business Development, Customer Analytics, Revenue Management, and all products and contracted service agreements.

Before taking on this role Mr. Bocherer recently served as Head of Sales and Marketing for InterContinental Hotels Group's (IHG) U.S. franchise division; he has 20 years of convention and visitors bureau and hotel sales experience with extensive knowledge of group and transient-driven business. He has also served as Vice President of Sales for Experience Columbus (Ohio), Corporate Director of Sales and Marketing for White Lodging, and has held several key positions with Hyatt Hotels including Hyatt Regency Atlanta and Regional Vice President of Sales over the Southeast select service division.

Mr. Bocherer earned a Bachelor of Science in Hotel, Restaurant and Institutional Management from The Pennsylvania State University. He likes to spend time at the lake, golfing, mountain biking, playing basketball, snow skiing and watching his kids compete in various sports.

Please visit http://www.gwcca.org for more information.

Mr. Bocherer can be contacted at 404-223-4011 or jbocherer@gwcca.org

Coming up in July 2019...

Hotel Spa: Pursuing Distinction

The Wellness Movement continues to evolve and hotel spas continue to innovate in order to keep pace. Fueled by intense competition within the industry, hotel spas are seeking creative ways to differentiate themselves in the market. An increasing number of customers are searching for very specific, niche treatments that address their particular health concerns and, as a result, some leading spas have achieved distinction by offering only one specialized treatment. Meditation and mindfulness practices are becoming increasingly mainstream as are alternative treatments and therapies, such as Ayurvedic therapies, Reiki, energy work and salt therapy. Some spas specialize in stress management and offer lifestyle coaching sessions as part of their program.  Other spas are fully embracing new technologies as a way to differentiate themselves, such as providing wearable devices that track health and fitness biomarkers, or robots programmed with artificial intelligence to control spa environments, or virtual reality add-ons that transport guests to relaxing places around the world. Some spas have chosen to specialize in medical procedures such as liposuction, laser skin therapy, phototherapy facials, Botox and facial fillers, acupuncture and permanent hair removal, in addition to cosmetic body shaping procedures and  teeth whitening treatments. Similarly, other spas are offering comprehensive health check-ups and counseling services for those who are interested in disease prevention treatments. Finally, as hotel spas continue to become more diverse, accessible and specialized, there is a growing demand for health professionals with a specific area of expertise. There is a proliferation of top class, quality wellness practitioners who make a name for themselves by offering their services around the globe, including athletes, chefs, doctors, physical trainers and weight loss specialists. The July issue of the Hotel Business Review will report on these trends and developments and examine how some hotel spas are integrating them into their operations.