Editorial Board   Guest Author

Mr. Quinones

Eliezer Quinones

General Manager, Chileno Bay Resort & Residences

Eliezer Quiñones is the general manager of Chileno Bay Resort & Residences, part of Auberge Resorts collection of award-winning luxury hotels and world class spas.

Mr. Quiñones has already built an impressive reputation throughout his career as an elite hotelier and has been an integral part of the leadership teams of various globally recognized hotel groups and resorts. Adding to his talents, Eliezer Quiñones was once a professional baseball player! Alongside a healthy serving of charisma, as General Manager he brings over 20 years of hotel management experience to this leadership role and 18 years of experience of opening luxury properties in both North and South America.

Mr. Quiñones passion for hospitality began right after his professional baseball career in the minor's league where he had the opportunity to play baseball for four years with the Cincinnati Reds organization. He describes his transition from baseball to the Hotel Business: "I used to work out along the beach in Isla Verde Puerto Rico during the off season. I was always fascinated with the beauty of the hotel along the coast as I was able to admire while I was running on the beach. I always used to say to myself, if I ever stop playing baseball, maybe I would enjoy working at a hotel as much as I love playing baseball". Immediately after his baseball career, he pursued opportunities in the hotel business and, as his successful career indicates, he has never looked back.

Most recently, Mr. Quiñones was working for Tafer Resorts, where he managed two spectacular luxury hotels as the General Manager: Garza Blanca Preserve Resort and Spa and Hotel Mousai.

Prior to this experience, Mr. Quiñones worked for Capella Hotels and Resort where he managed luxury hotels in Zihuatanejo and Los Cabos, Mexico, playing a significant role in the pre-opening and launch of the chain's first residential hotel project in Mexico. Before working in Mexico he was Rooms Executive at Carefree Resorts and Villas in Arizona, and Director of Operations in Arkansas Peabody Little Rock. He also spent six years with the Ritz-Carlton Company where he rose through the ranks very quickly taking positions in Las Vegas, St Thomas, Jamaica, Puerto Rico, and Cancun.

Mr. Quiñones graduated from Tulane University (New Orleans, Louisiana) in 1989 with a Bachelor degree of Arts, Communications.

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Mr. Quinones can be contacted at 844-207-9354 or eliezer.quinones@aubergeresorts.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.