Editorial Board   Guest Author

Mr. Pryor

Michael Pryor

Shareholder, Brownstein Hyatt Farber Schreck LLP

Michael Pryor has built an impressive practice representing cable, telecommunications and wireless companies in federal and state regulatory proceedings, litigation and transactions. He has particular expertise in advancing clients' positions in complex rulemakings and regulatory adjudications. He has worked extensively in merger and acquisitions of telecommunications assets, including regulatory due diligence, and the successful prosecution of transfer of control applications at the federal and state level.

Mr. Pryor's substantive background ranges from the arcane regulation of intercarrier compensation to the legal underpinnings of agency decision-making. He is equally adept at negotiating fiber contracts as he is arguing in federal appellate courts. He has also developed an emphasis in privacy regulation and cybersecurity best practices related to the communications sector.

Mr. Pryor's deep understanding of the regulatory process was developed in part while serving as the deputy chief of the policy division in the Federal Communication Commission's Wireline Competition Bureau from 1996 to 1999. While there, he drafted rules implementing local competition provisions of the 1996 Telecommunications Act and spearheaded reviews of major proceedings, such as Worldcom's merger with MCI.

Prior to joining the firm he served as special counsel for Cooley's regulatory communications practice.

Please visit https://www.bhfs.com for more information.

Mr. Pryor can be contacted at 202-383-4706 or mpryor@bhfs.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.