Editorial Board   Guest Author

Dr. Kossovsky

Nir Kossovsky

CEO, Steel City Re

Dr. Nir Kossovsky is CEO of Steel City Re, which analyzes the reputational strength and resilience of companies and provides insurance products that protect those companies, their officers and directors against financial losses that occur when reputational crises strike. 

A life-long innovator with a dozen issued patents, Dr. Kossovsky designed the algorithms that enable reputation insurance underwriting, reputation-linked investment strategies, and reputation management solutions by partner companies.

An accomplished speaker and writer on topics ranging from risk and intellectual property to nano-engineered vaccines and medical devices, he is cited frequently in the commercial press as an authority on business process risk and reputational value. His most recent book is titled Reputation, Stock Price and You: Why the Market Rewards Some Companies and Punishes Others (Apress, 2012).

Dr. Kossovsky was previously a Trustee of Excela Health Systems, a $500m not-for-profit healthcare provider. He also served on the boards of Patent & License Exchange (sold to Access Integrated Technologies, (NASDAQ:AIXD)), and Littlearth, Inc.; was a consultant to FDA's medical device advisory panels; and is featured in case studies from Harvard and Darden Schools of Business.

Formerly a practicing physician with an MD from the University of Chicago, Dr. Kossovsky was a tenured member of the faculty of the UCLA School of Medicine, Chief of the UCLA Medical Center's Autopsy Service, and a Deputy Coroner in Los Angeles County. Dr. Kossovsky earned an MBA from University of Southern California, a BA in Philosophy from University of Pittsburgh and graduated from the US Navy War College.

Please visit http://www.steelcityre.com for more information.

Dr. Kossovsky can be contacted at 412-877-0537 or nkossovsky@steelcityre.com

Coming up in November 2019...

Architecture & Design: Biophilic Design

The hospitality industry is constantly evolving to meet and exceed guest expectations. As a result, hotels are always on the lookout for new ways to improve the guest experience, and architecture and design is an essential part of this equation. Bold design is often the most effective way to make an exceptional first impression - an impression guests use to distinguish between brands. One design trend that is being embraced worldwide has become known as “Biophilic Design.” Biophilic design is based on the concept of biophilia, which is the theory that human beings have an innate tendency to seek out nature, natural elements, and natural forms. Biophilic design is more than hotels simply adding a surplus of plants; it involves incorporating specific design elements into a hotel in order to imbue it with a sense of wellness and well-being. Some of those elements include exposure to natural lighting; views of nature and rooms with a view; natural architectural patterns; salvaged or reclaimed woods of all types; reclaimed metals; sustainably sourced stone; living green walls and vertical gardens; and direct and indirect exposure to nature. Hotels that have incorporated biophilic design into their properties are reaping the benefits associated with this trend including reduced stress responses, better air quality, lower energy costs, and more positive guest reviews. Biophilic design has also been shown to improve guest moods and to satisfy consumer demand for environmental responsibility. Savvy hotel owners and managers are aware that nature-inspired elements enhance their guests' comfort and well-being, which is why this trend is becoming so prevalent. Biophilic design is just one topic in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.