Editorial Board   Guest Author

Dr. Kossovsky

Nir Kossovsky

CEO, Steel City Re

Dr. Nir Kossovsky is CEO of Steel City Re, which analyzes the reputational strength and resilience of companies and provides insurance products that protect those companies, their officers and directors against financial losses that occur when reputational crises strike. 

A life-long innovator with a dozen issued patents, Dr. Kossovsky designed the algorithms that enable reputation insurance underwriting, reputation-linked investment strategies, and reputation management solutions by partner companies.

An accomplished speaker and writer on topics ranging from risk and intellectual property to nano-engineered vaccines and medical devices, he is cited frequently in the commercial press as an authority on business process risk and reputational value. His most recent book is titled Reputation, Stock Price and You: Why the Market Rewards Some Companies and Punishes Others (Apress, 2012).

Dr. Kossovsky was previously a Trustee of Excela Health Systems, a $500m not-for-profit healthcare provider. He also served on the boards of Patent & License Exchange (sold to Access Integrated Technologies, (NASDAQ:AIXD)), and Littlearth, Inc.; was a consultant to FDA's medical device advisory panels; and is featured in case studies from Harvard and Darden Schools of Business.

Formerly a practicing physician with an MD from the University of Chicago, Dr. Kossovsky was a tenured member of the faculty of the UCLA School of Medicine, Chief of the UCLA Medical Center's Autopsy Service, and a Deputy Coroner in Los Angeles County. Dr. Kossovsky earned an MBA from University of Southern California, a BA in Philosophy from University of Pittsburgh and graduated from the US Navy War College.

Please visit http://www.steelcityre.com for more information.

Dr. Kossovsky can be contacted at 412-877-0537 or nkossovsky@steelcityre.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.