Editorial Board   Guest Author

Mr. Foley

Tim Foley

Vice President of Operations, Spire Hospitality

Tim Foley, an industry veteran with more than 32 years of experience, serves as Spire Hospitality Vice President of Operations. Mr. Foley brings a wealth of experience and proven results in Resort Operations, Brand Repositioning, Asset Management and Food & Beverage Operations. Spire Hospitality, based in Chicago, Ill., is a third-party operator of 6,293 room keys and nearly 400,000 square feet of meeting space in hotels including unique independents and across celebrated brands such as Hilton Hotels & Resorts, (IHG) InterContinental Hotels Group and (MAR) Marriott International. Spire Hospitality offers expertise in all facets of hospitality management and is committed to preserving, protecting and enhancing the value of hotel real estate.

Prior to joining Spire, Mr. Foley held the position of Vice President of Asset Management with Tiburon Capital, where he had oversight responsibilities of a number of large destination resorts.  In addition to this role, Mr. Foley has held numerous general manager and executive committee positions with Interstate Hotels, Wyndham Hotels, Meristar Hotels and Registry Hotels. These properties represented Independent Brands, Major Brands and Conference Centers.

Mr. Foley attended Illinois State University, where he majored in Sociology and minored in Industrial Psychology.

Spire Hospitality, one of the nation's leading and most respected hotel management companies, identifies and implements green initiatives across its nearly two-dozen managed properties, aiding in the reduction of the environmental impact of the industry, serving as good stewards for the earth's resources and the communities where each hotel calls home and forecasting how integrating simple, sustainable practices can positively impact the bottom line.

Please visit http://www.spirehotels.com for more information.

Mr. Foley can be contacted at 847-498-6650 or tfoley@spirehotels.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.