Editorial Board   Guest Author

Mr. Doane

Jeff Doane

Senior Vice President, Sales & Marketing, North & Central America, AccorHotels

Jeff Doane has dedicated his career to maximizing the performance of the luxury, midscale and economy hotels he represents through heightened sales, marketing and revenue management leadership.   

In his current role as Senior Vice President, Sales & Marketing, North & Central America, Mr. Doane oversees all aspects of marketing, sales and revenue management including strategy development and plan execution of the nearly 100 AccorHotels properties in the region. Prior to this role, Mr. Doane was the Vice President, Sales & Marketing for Fairmont Hotels & Resorts after serving as the Regional Director of Sales & Marketing for the California region.     

Mr. Doane began his longtime affiliation with Fairmont as a Sales Manager for the San Francisco property in 1994.  He then served as Director of Group Sales from 1996 to 1999.  Based on his leadership skills and outstanding sales performance, Mr. Doane was promoted to Director of Sales and Marketing for The Fairmont San Jose in 1999.

Mr. Doane discovered his affinity and aptitude for the hotel industry while studying Business Economics at the University of California at Santa Barbara. While attending UCSB, he worked at numerous hotels in a variety of roles including bellman, desk clerk, lifeguard and night audit.   

In his free time, he is a wine enthusiast, enjoys the theatre as well as spending time with his wife and three daughters. He also loves engaging in outdoor activities and sports and is a lifetime fan of the Golden State Warriors.

 

Please visit http://www.accor.com for more information.

Mr. Doane can be contacted at 860-500-2020 or jeff.doane@accor.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.