Editorial Board   Guest Author

Mr. Hartz

Jay Hartz

President, Next Generation Revenue Per Available Room

When you take a hotel that no one could turn a profit on and make the red ink disappear, most hoteliers would agree you have a recipe for success.

Jay Hartz, CHA, purchased the distressed Hotel Pattee in Perry, Iowa in 2013. With a long history of dealing with and succeeding in insolvency situations, Mr. Hartz believed he had what it took to turn the iconic property around. In 12 short months, the hotel was in the black, and in early 2018, he sold the thriving property in order to take his turnaround strategy on the road.

Today, Mr. Hartz is the President of Next Generation Revenue Per Available Room, which is a consulting and training firm focusing on helping hotels reach their full revenue potential. His NextGenRevPar Professional Sales Training Program has been designed after 30 years of hotel industry expertise with many of the major international brands including Marriott, IHG, Hilton Choice and Wyndham. The model focuses on an eight-week training program followed by ongoing weekly support, because he firmly believes repetition is what drives successful results. The NextGenRevPar program incorporates three key factors: 1) Owning a “hotel specific” sales model; 2) Decreasing sales turnover; and 3) Maximizing revenue potential.

Mr. Hartz is passionate about helping salespeople develop their skill set and his proprietary “Hartz Hotel Selling Institute” is unparalleled in our industry as it provides an innovative approach to lead generation, prospecting, and shifting business from competitors.

Mr. Hartz graduated from the University of Missouri - Saint Louis with a Bachelor of Business Administration (B.B.A.) Business Administration and Management General.


Please visit http://www.nextgenrevpar.com for more information.

Mr. Hartz can be contacted at 515-802-8280 or jay@nextgenrevpar.com

Coming up in February 2019...

Social Media: Getting Personal

There Social media platforms have revolutionized the hotel industry. Popular sites such as Facebook, Twitter, Pinterest, Instagram, Snapchat, YouTube and Tumblr now account for 2.3 billion active users, and this phenomenon has forever transformed how businesses interact with consumers. Given that social media allows for two-way communication between businesses and consumers, the emphasis of any marketing strategy must be to positively and personally engage the customer, and there are innumerable ways to accomplish that goal. One popular strategy is to encourage hotel guests to create their own personal content - typically videos and photos -which can be shared via their personal social media networks, reaching a sizeable audience. In addition, geo-locational tags and brand hashtags can be embedded in such posts which allow them to be found via metadata searches, substantially enlarging their scope. Influencer marketing is another prevalent social media strategy. Some hotels are paying popular social media stars and bloggers to endorse their brand on social media platforms. These kinds of endorsements generally elicit a strong response because the influencers are perceived as being trustworthy by their followers, and because an influencer's followers are likely to share similar psychographic and demographic traits. Travel review sites have also become vitally important in reputation management. Travelers consistently use social media to express pleasure or frustration about their guest experiences, so it is essential that every review be attended to personally. Assuming the responsibility to address and correct customer service concerns quickly is a way to mitigate complaints and to build brand loyalty. Plus, whether reviews are favorable or unfavorable, they are a vital source of information to managers about a hotel's operational performance.  The February Hotel Business Review will document what some hotels are doing to effectively incorporate social media strategies into their businesses.