Editorial Board   Guest Author

Mr. Hamilton

Drew Hamilton

Partner & Managing Director, Vivreau North America

Drew Hamilton is a Partner and the Managing Director of Vivreau in North America, a company focused on providing its environmentally positive water programs to leading Fortune 500 companies, hotels, conference centers and restaurants.

Vivreau develops and implements water programs that allow clients to offer their own limitless, on-site, chilled, filtered still and sparkling water in reusable glass bottles or direct from dispensers. Vivreau programs dramatically reduce the carbon footprint of conventional water offerings and support corporate commitments to environmental responsibility and employee wellness.

Since bringing Vivreau to North America in 2008, the company has actively grown across nearly all verticals that include corporate, government, education and specifically, hospitality.

Mr. Hamilton's "keep it simple, be responsible" philosophy has allowed him to develop relationships with industry leaders and has facilitated a path for Vivreau's programs into notable client spaces like the White House, Google, Microsoft, Four Seasons, Fairmont Hotels & Resorts, Marriott/Starwood, Hilton, IHG, RHG, Landry's, Brooklyn's Barclays Center and countless others. Mr. Hamilton was nominated for an Ernst & Young Entrepreneur of the Year Award in 2015 for his efforts to advance these responsible business solutions throughout the US and Canada.

Long before his days in the water industry, Mr. Hamilton cut his teeth managing complex logistics for media projects of every size, filming and working in extreme or ultra-remote areas. By overseeing ongoing, complex, logistically challenging media projects, Mr. Hamilton progressed as a Producer and Executive Producer within film and television.

Mr. Hamilton's projects have been nominated for numerous awards and he remains a member of the Academy of Canadian Cinema and Television.

Please visit https://www.vivreauwater.com for more information.

Mr. Hamilton can be contacted at 877-999-1044 or drew@vivreau.ca

Coming up in June 2019...

Sales & Marketing: Selling Experiences

There are innumerable strategies that Hotel Sales and Marketing Directors employ to find, engage and entice guests to their property, and those strategies are constantly evolving. A breakthrough technology, pioneering platform, or even a simple algorithm update can cause new trends to emerge and upend the best laid plans. Sales and marketing departments must remain agile so they can adapt to the ever changing digital landscape. As an example, the popularity of virtual reality is on the rise, as 360 interactive technologies become more mainstream. Chatbots and artificial intelligence are also poised to become the next big things, as they take guest personalization to a whole new level. But one sales and marketing trend that is currently resulting in major benefits for hotels is experiential marketing - the effort to deliver an experience to potential guests. Mainly this is accomplished through the creative use of video and images, and by utilizing what has become known as User Generated Content. By sharing actual personal content (videos and pictures) from satisfied guests who have experienced the delights of a property, prospective guests can more easily imagine themselves having the same experience. Similarly, Hotel Generated Content is equally important. Hotels are more than beds and effective video presentations can tell a compelling story - a story about what makes the hotel appealing and unique. A video walk-through of rooms is essential, as are video tours in different areas of a hotel. The goal is to highlight what makes the property exceptional, but also to show real people having real fun - an experience that prospective guests can have too. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.