Editorial Board   Guest Author

Mr. Hamilton

Drew Hamilton

Partner & Managing Director, Vivreau North America

Drew Hamilton is a Partner and the Managing Director of Vivreau in North America, a company focused on providing its environmentally positive water programs to leading Fortune 500 companies, hotels, conference centers and restaurants.

Vivreau develops and implements water programs that allow clients to offer their own limitless, on-site, chilled, filtered still and sparkling water in reusable glass bottles or direct from dispensers. Vivreau programs dramatically reduce the carbon footprint of conventional water offerings and support corporate commitments to environmental responsibility and employee wellness.

Since bringing Vivreau to North America in 2008, the company has actively grown across nearly all verticals that include corporate, government, education and specifically, hospitality.

Mr. Hamilton's "keep it simple, be responsible" philosophy has allowed him to develop relationships with industry leaders and has facilitated a path for Vivreau's programs into notable client spaces like the White House, Google, Microsoft, Four Seasons, Fairmont Hotels & Resorts, Marriott/Starwood, Hilton, IHG, RHG, Landry's, Brooklyn's Barclays Center and countless others. Mr. Hamilton was nominated for an Ernst & Young Entrepreneur of the Year Award in 2015 for his efforts to advance these responsible business solutions throughout the US and Canada.

Long before his days in the water industry, Mr. Hamilton cut his teeth managing complex logistics for media projects of every size, filming and working in extreme or ultra-remote areas. By overseeing ongoing, complex, logistically challenging media projects, Mr. Hamilton progressed as a Producer and Executive Producer within film and television.

Mr. Hamilton's projects have been nominated for numerous awards and he remains a member of the Academy of Canadian Cinema and Television.

Please visit https://www.vivreauwater.com for more information.

Mr. Hamilton can be contacted at 877-999-1044 or drew@vivreau.ca

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.