Editorial Board   Guest Author

Mr. Hamilton

Drew Hamilton

Partner & Managing Director, Vivreau North America

Drew Hamilton is a Partner and the Managing Director of Vivreau in North America, a company focused on providing its environmentally positive water programs to leading Fortune 500 companies, hotels, conference centers and restaurants.

Vivreau develops and implements water programs that allow clients to offer their own limitless, on-site, chilled, filtered still and sparkling water in reusable glass bottles or direct from dispensers. Vivreau programs dramatically reduce the carbon footprint of conventional water offerings and support corporate commitments to environmental responsibility and employee wellness.

Since bringing Vivreau to North America in 2008, the company has actively grown across nearly all verticals that include corporate, government, education and specifically, hospitality.

Mr. Hamilton's "keep it simple, be responsible" philosophy has allowed him to develop relationships with industry leaders and has facilitated a path for Vivreau's programs into notable client spaces like the White House, Google, Microsoft, Four Seasons, Fairmont Hotels & Resorts, Marriott/Starwood, Hilton, IHG, RHG, Landry's, Brooklyn's Barclays Center and countless others. Mr. Hamilton was nominated for an Ernst & Young Entrepreneur of the Year Award in 2015 for his efforts to advance these responsible business solutions throughout the US and Canada.

Long before his days in the water industry, Mr. Hamilton cut his teeth managing complex logistics for media projects of every size, filming and working in extreme or ultra-remote areas. By overseeing ongoing, complex, logistically challenging media projects, Mr. Hamilton progressed as a Producer and Executive Producer within film and television.

Mr. Hamilton's projects have been nominated for numerous awards and he remains a member of the Academy of Canadian Cinema and Television.

Please visit https://www.vivreauwater.com for more information.

Mr. Hamilton can be contacted at 877-999-1044 or drew@vivreau.ca

Coming up in October 2019...

Revenue Management: Focus On Profit

Revenue Management is still a relatively new profession within hotel operations and as such, it continues to evolve. One significant trend in this area is a shift away from using revenue as the foundation to generate key performance indicators (KPIs) and to instead place the emphasis on profit. Traditionally, revenue managers have relied on total revenue per available room (TrevPAR) and revenue per available room (RevPAR) as the basis of their KPIs. Now, some revenue managers are using gross operating profit per available room (GOPPAR) as their primary KPI. This puts profit at the center of revenue management strategy, and managers are increasingly searching for new ways to increase the profitability of their hotels. Return on Investment is the objective of any hotel investment, so it is only logical that profitability and ROI will be emphasized going forward. Another trend is an expanded focus on direct hotel bookings. Revenue managers know that one way to increase profitability is to steer guests away from online travel agencies (OTAs) and book directly with the hotel. This tactic also reinforces brand identity and loyalty, and encourages repeat business. In addition, it provides a valuable platform to market the hotel directly to the customer, and to upsell room upgrades or other services to them. Another trend for revenue managers involves automation in their software programs. Revenue management systems with automation are far more desirable than those without it. Automating data entry and logistics increases efficiency, allowing managers to spend more time on formulating strategy. As a bonus, an automated system helps with aggregating and interpreting data. The October issue of the Hotel Business Review will address these developments and document how some leading hotels are executing their revenue management strategies.