Editorial Board   Guest Author

Mr. Markarians

Michael Markarians

President, Tee Hospitality

Michael Markarians is the founder of Tee Hospitality and serves as the company's President. He is responsible for the day-to-day operations and works diligently with industry leaders to increase the effectiveness of Tee Hospitality in the marketplace. Tee Hospitality specializes in sales and marketing representation services for hotels, resorts, and destinations worldwide and focuses on marketing consulting, revenue management consulting, repositioning, and complete hospitality management. Having worked on site at properties and also out in the field selling to travel professionals and MICE planners, Mr. Markarians possesses a great perspective for both the agent or planner and the property in terms of being able to see the goals for each side and ensuring all parties prosper.

Prior to founding Tee Hospitality, Mr. Markarians spent 22 years selling and managing various independent hotel properties. Most recent experience includes being Regional Director of Sales at Aston Hotels and Resorts. He also served as Vice President of Group Sales at Luxe Hotels and LE Hotels and has also been Director of National Sales for Pacific Palms Conference Resort. He began his career in 1992 at MGM Grand Las Vegas and Hyatt Hotels and Resorts where he gained invaluable experience in hotel operations.

Mr. Markarians's key to success has been his diversified knowledge of various market segments as well as the relationships he has developed over the years. Tee Hospitality features inspirational and extraordinary properties and destinations, which ultimately create a unique place for corporate meetings, special gatherings, a sanctuary, romantic getaways, executive retreats, or simply a place to unwind.


Please visit http://www.teehospitality.com for more information.

Mr. Markarians can be contacted at 310-694-4199 or info@teehospitality.com

Coming up in June 2019...

Sales & Marketing: Selling Experiences

There are innumerable strategies that Hotel Sales and Marketing Directors employ to find, engage and entice guests to their property, and those strategies are constantly evolving. A breakthrough technology, pioneering platform, or even a simple algorithm update can cause new trends to emerge and upend the best laid plans. Sales and marketing departments must remain agile so they can adapt to the ever changing digital landscape. As an example, the popularity of virtual reality is on the rise, as 360 interactive technologies become more mainstream. Chatbots and artificial intelligence are also poised to become the next big things, as they take guest personalization to a whole new level. But one sales and marketing trend that is currently resulting in major benefits for hotels is experiential marketing - the effort to deliver an experience to potential guests. Mainly this is accomplished through the creative use of video and images, and by utilizing what has become known as User Generated Content. By sharing actual personal content (videos and pictures) from satisfied guests who have experienced the delights of a property, prospective guests can more easily imagine themselves having the same experience. Similarly, Hotel Generated Content is equally important. Hotels are more than beds and effective video presentations can tell a compelling story - a story about what makes the hotel appealing and unique. A video walk-through of rooms is essential, as are video tours in different areas of a hotel. The goal is to highlight what makes the property exceptional, but also to show real people having real fun - an experience that prospective guests can have too. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.