Editorial Board   Guest Author

Mr. Markarians

Michael Markarians

President, Tee Hospitality

Michael Markarians is the founder of Tee Hospitality and serves as the company's President. He is responsible for the day-to-day operations and works diligently with industry leaders to increase the effectiveness of Tee Hospitality in the marketplace. Tee Hospitality specializes in sales and marketing representation services for hotels, resorts, and destinations worldwide and focuses on marketing consulting, revenue management consulting, repositioning, and complete hospitality management. Having worked on site at properties and also out in the field selling to travel professionals and MICE planners, Mr. Markarians possesses a great perspective for both the agent or planner and the property in terms of being able to see the goals for each side and ensuring all parties prosper.

Prior to founding Tee Hospitality, Mr. Markarians spent 22 years selling and managing various independent hotel properties. Most recent experience includes being Regional Director of Sales at Aston Hotels and Resorts. He also served as Vice President of Group Sales at Luxe Hotels and LE Hotels and has also been Director of National Sales for Pacific Palms Conference Resort. He began his career in 1992 at MGM Grand Las Vegas and Hyatt Hotels and Resorts where he gained invaluable experience in hotel operations.

Mr. Markarians's key to success has been his diversified knowledge of various market segments as well as the relationships he has developed over the years. Tee Hospitality features inspirational and extraordinary properties and destinations, which ultimately create a unique place for corporate meetings, special gatherings, a sanctuary, romantic getaways, executive retreats, or simply a place to unwind.


Please visit http://www.teehospitality.com for more information.

Mr. Markarians can be contacted at 310-694-4199 or info@teehospitality.com

Coming up in February 2019...

Social Media: Getting Personal

There Social media platforms have revolutionized the hotel industry. Popular sites such as Facebook, Twitter, Pinterest, Instagram, Snapchat, YouTube and Tumblr now account for 2.3 billion active users, and this phenomenon has forever transformed how businesses interact with consumers. Given that social media allows for two-way communication between businesses and consumers, the emphasis of any marketing strategy must be to positively and personally engage the customer, and there are innumerable ways to accomplish that goal. One popular strategy is to encourage hotel guests to create their own personal content - typically videos and photos -which can be shared via their personal social media networks, reaching a sizeable audience. In addition, geo-locational tags and brand hashtags can be embedded in such posts which allow them to be found via metadata searches, substantially enlarging their scope. Influencer marketing is another prevalent social media strategy. Some hotels are paying popular social media stars and bloggers to endorse their brand on social media platforms. These kinds of endorsements generally elicit a strong response because the influencers are perceived as being trustworthy by their followers, and because an influencer's followers are likely to share similar psychographic and demographic traits. Travel review sites have also become vitally important in reputation management. Travelers consistently use social media to express pleasure or frustration about their guest experiences, so it is essential that every review be attended to personally. Assuming the responsibility to address and correct customer service concerns quickly is a way to mitigate complaints and to build brand loyalty. Plus, whether reviews are favorable or unfavorable, they are a vital source of information to managers about a hotel's operational performance.  The February Hotel Business Review will document what some hotels are doing to effectively incorporate social media strategies into their businesses.