Editorial Board   Guest Author

Ms. Fiske

Darlene Fiske

Co-Founder, S'Well Public Relations

Darlene Fiske is the co-founder of S'Well Public Relations, a national communications firm specializing in wellness storytelling. A self-proclaimed spa junkie, this dynamic, results-orientated marketing and communications professional with 20+ years of experience in marketing, branding, media relations and publicity has helped propel her clients to the top of prestigious magazine awards lists. Mohonk Mountain House has been honored as the #1 Resort Spa in the US by the readers of Conde Nast Traveler, the #6 Spa in the World and #2 in the US by Travel + Leisure magazine and Lake Austin Spa Resort has been consistently ranked a top ten destination spa for the past ten years in both Conde Nast Traveler and Travel + Leisure magazines.

Ms. Fiske worked on-site as the Director of Sales & Marketing for Lake Austin Spa Resort in Austin, Texas, where she was responsible for sales and marketing efforts targeting the top 1% of affluent consumers in the United States. She has served on the marketing task force for the International Spa Association, is currently on the Women in Leadership committee for the Global Wellness Institute, has spoken at industry conferences such as SXSW, IECSC, and ISPA and has written for a variety of publications including FathomAway, Organic Spa, Spa Opportunities and Forbes. Respected by the country's top media professionals, Ms. Fiske's clients have enjoyed enormous exposure in leading lifestyle publications including the New York Times and USA Today and she has been referred to as the “Unicorn PR Gal” by the press.


Please visit http://www.swellpublicrelations.com for more information.

Ms. Fiske can be contacted at 512-331-7755 or darlene@thefiskegroup.com

Coming up in November 2019...

Architecture & Design: Biophilic Design

The hospitality industry is constantly evolving to meet and exceed guest expectations. As a result, hotels are always on the lookout for new ways to improve the guest experience, and architecture and design is an essential part of this equation. Bold design is often the most effective way to make an exceptional first impression - an impression guests use to distinguish between brands. One design trend that is being embraced worldwide has become known as “Biophilic Design.” Biophilic design is based on the concept of biophilia, which is the theory that human beings have an innate tendency to seek out nature, natural elements, and natural forms. Biophilic design is more than hotels simply adding a surplus of plants; it involves incorporating specific design elements into a hotel in order to imbue it with a sense of wellness and well-being. Some of those elements include exposure to natural lighting; views of nature and rooms with a view; natural architectural patterns; salvaged or reclaimed woods of all types; reclaimed metals; sustainably sourced stone; living green walls and vertical gardens; and direct and indirect exposure to nature. Hotels that have incorporated biophilic design into their properties are reaping the benefits associated with this trend including reduced stress responses, better air quality, lower energy costs, and more positive guest reviews. Biophilic design has also been shown to improve guest moods and to satisfy consumer demand for environmental responsibility. Savvy hotel owners and managers are aware that nature-inspired elements enhance their guests' comfort and well-being, which is why this trend is becoming so prevalent. Biophilic design is just one topic in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.