Editorial Board   Guest Author

Mr. Starr

Michael Starr

Partner, Holland & Knight LLP

Michael Starr is a partner in the New York office of Holland & Knight LLP, where he leads the firm's Labor & Employment Hospitality group. Having practiced for more than 35 years, he is a fellow of the College of Labor and Employment Lawyers and is listed in Chambers USA: Best Lawyers in America, among other major rating agencies, and in 2016 received the Global Award for Labor-Management Relations from Corporate LiveWire.

Mr. Starr represents major hospitality and other companies nationwide in complex litigation related primarily to labor relations and employment, often handling cutting-edge legal issues of substantial client significance. His practice encompasses federal labor law, non-competition and employee disloyalty, trade-secret misappropriation, employment discrimination and wage-hour law, as well as senior executive employment.

Mr. Starr appears regularly before federal and state courts for both trials and appeals, and he represents management before the National Labor Relations Board (NLRB) and in other agency proceedings. He also advises clients on preventive labor and employee relations practices.

Mr. Starr is frequently published and speaks professionally on the full range of employment and labor law issues. He was for 20 years a regular employment law columnist for The National Law Journal and was an editor of the Yale Law Journal.

His extensive community and professional activities include being a member of the Pro Bono Panel for civil appeals of the U.S. Court for the Second Circuit, a court-appointed mediator for the U.S. District Court for the Eastern and Southern Districts of New York and a member of the Eastern District's Alternative Dispute Resolution (ADR) Advisory Council. He was also a founding board member of the Court Appointment Special Advocates (CASA), a board member of the Lawyers Alliance for New York, and a member of the Human Resources Committee for the New York City Partnership and Chamber of Commerce.

Please visit http://www. for more information.

Mr. Starr can be contacted at +1 212-513-3506 or Michael.Starr@hklaw.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.