Editorial Board   Guest Author

Mr. Starr

Michael Starr

Partner, Holland & Knight LLP

Michael Starr is a partner in the New York office of Holland & Knight LLP, where he leads the firm's Labor & Employment Hospitality group. Having practiced for more than 35 years, he is a fellow of the College of Labor and Employment Lawyers and is listed in Chambers USA: Best Lawyers in America, among other major rating agencies, and in 2016 received the Global Award for Labor-Management Relations from Corporate LiveWire.

Mr. Starr represents major hospitality and other companies nationwide in complex litigation related primarily to labor relations and employment, often handling cutting-edge legal issues of substantial client significance. His practice encompasses federal labor law, non-competition and employee disloyalty, trade-secret misappropriation, employment discrimination and wage-hour law, as well as senior executive employment.

Mr. Starr appears regularly before federal and state courts for both trials and appeals, and he represents management before the National Labor Relations Board (NLRB) and in other agency proceedings. He also advises clients on preventive labor and employee relations practices.

Mr. Starr is frequently published and speaks professionally on the full range of employment and labor law issues. He was for 20 years a regular employment law columnist for The National Law Journal and was an editor of the Yale Law Journal.

His extensive community and professional activities include being a member of the Pro Bono Panel for civil appeals of the U.S. Court for the Second Circuit, a court-appointed mediator for the U.S. District Court for the Eastern and Southern Districts of New York and a member of the Eastern District's Alternative Dispute Resolution (ADR) Advisory Council. He was also a founding board member of the Court Appointment Special Advocates (CASA), a board member of the Lawyers Alliance for New York, and a member of the Human Resources Committee for the New York City Partnership and Chamber of Commerce.

Please visit http://www. for more information.

Mr. Starr can be contacted at +1 212-513-3506 or Michael.Starr@hklaw.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.