Senior Vice President of Marketing test, MediaAlpha
Brett Tabano is the senior vice president of marketing and communications for MediaAlpha, a leader in programmatic platforms for native search and metasearch media. In this role, he is responsible for leading and executing all of the company's marketing and communications efforts, including: building and executing strategies that elevate the brand, provide visibility for sales and convert brand equity into revenue.
An advertising and marketing expert, Mr. Tabano brings a strong track record of strategic marketing leadership for technology-focused brands. Prior to joining the MediaAlpha team, he was the global vice president of marketing for OpenX, an independent ad exchange network for publishers and demand partners. At OpenX, he was responsible for driving the global product as well as brand and event marketing strategies.
Prior to this position, Mr. Tabano was the global vice president of product marketing and sales strategy for Videology, an advertising software company based in New York City, where he was responsible for linking business stakeholders and product teams together to craft compelling value propositions, identify competitive differentiators and successfully position existing and new products.
Additionally, Mr. Tabano has held both senior account executive and account executive positions at a variety of well-known brands including Priceline, Tribal DDB and Turner Broadcasting. He received his B.S. from New Jersey's Fairleigh Dickinson University in marketing with a concentration in advertising.