Editorial Board   Guest Author

Mr. Liebman

Bruce Liebman

Co-Managing Partner, Kaufman Dolowich & Voluck LLP

Bruce S. Liebman is co-managing partner in the Ft. Lauderdale and Boca Raton offices of Kaufman Dolowich & Voluck LLP, experienced in the representation of international and domestic hospitality companies and casinos in the area of liability, collections and gaming issues.

Mr. Liebman has over 20 reported cases on jurisdictional, venue selection and forum non conveniens issues from Federal Courts across the nation. He also has more than 20 years of experience practicing in the areas of labor and employment law, representing management in hundreds of matters before federal and state agencies and in federal and state court.

Mr. Liebman has worked with dozens of EPLI, E&O, and D&O carriers in the representation of their insureds and works closely with clients to help them navigate the myriad of laws and regulations that govern the workplace, while defending them when necessary before agencies and in court. His practice includes defending medical professionals, lawyers, accountants, and insurance agents in malpractice and E&O claims. 

Mr. Liebman can be contacted at 954-302-2397 or bliebman@kdvlaw.com

Coming up in February 2019...

Social Media: Getting Personal

There Social media platforms have revolutionized the hotel industry. Popular sites such as Facebook, Twitter, Pinterest, Instagram, Snapchat, YouTube and Tumblr now account for 2.3 billion active users, and this phenomenon has forever transformed how businesses interact with consumers. Given that social media allows for two-way communication between businesses and consumers, the emphasis of any marketing strategy must be to positively and personally engage the customer, and there are innumerable ways to accomplish that goal. One popular strategy is to encourage hotel guests to create their own personal content - typically videos and photos -which can be shared via their personal social media networks, reaching a sizeable audience. In addition, geo-locational tags and brand hashtags can be embedded in such posts which allow them to be found via metadata searches, substantially enlarging their scope. Influencer marketing is another prevalent social media strategy. Some hotels are paying popular social media stars and bloggers to endorse their brand on social media platforms. These kinds of endorsements generally elicit a strong response because the influencers are perceived as being trustworthy by their followers, and because an influencer's followers are likely to share similar psychographic and demographic traits. Travel review sites have also become vitally important in reputation management. Travelers consistently use social media to express pleasure or frustration about their guest experiences, so it is essential that every review be attended to personally. Assuming the responsibility to address and correct customer service concerns quickly is a way to mitigate complaints and to build brand loyalty. Plus, whether reviews are favorable or unfavorable, they are a vital source of information to managers about a hotel's operational performance.  The February Hotel Business Review will document what some hotels are doing to effectively incorporate social media strategies into their businesses.