Editorial Board   Guest Author

Ms. Handy

Allison Handy

Senior Vice President, Sales & Marketing, Prism Hotels & Resorts

Allison Handy is Senior Vice President of Sales & Marketing for Prism Hotels & Resorts, an award winning full service hotel management, investment and advisory services company.

A Partner in the company since 2014, Ms. Handy provides sales and marketing leadership for Prism's portfolio of hotels, and oversees Prism's marketing, public relations and digital marketing program. Dallas-based Prism Hotels & Resorts is one of the most dynamic and successful hotel management companies in the United States. As one of the most experienced operators in the industry, they manage some of the greatest hotels in the country. Prism's experience spans more than 300 premier hotels and luxury resort properties, and they have worked with all leading brands and a number of independent and boutiques hoteliers.

Before joining Prism in August 2007, Ms. Handy spent nearly a decade working for Interstate Hotels & Resorts and MeriStar Hotels & Resorts in various sales capacities, most recently as a Director of Sales and Marketing in San Francisco. During the course of her accomplished career, she has worked closely with such iconic hotel brands as Hyatt, Starwood, Hilton, IHG, and Wyndham.

Ms. Handy graduated from the University of Southern California in Los Angeles with a degree in Business Administration and an emphasis in entrepreneurial studies. In addition, Ms. Handy studied internationally through the University of Pittsburgh's Semester at Sea Program, allowing her to gain valuable experience and perspectives while traveling and studying in South America, Africa and Southeast Asia. She currently lives in the San Francisco bay area with her husband, twin daughters and son. She enjoys traveling, cooking, the outdoors, and spending time with her family.

Please visit http://www.prismhotels.com for more information.

Ms. Handy can be contacted at +1 214-257-1011 or allison.handy@prismhotels.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.