Editorial Board   Guest Author

Ms. Handy

Allison Handy

Senior Vice President, Sales & Marketing, Prism Hotels & Resorts

Allison Handy is Senior Vice President of Sales & Marketing for Prism Hotels & Resorts, an award winning full service hotel management, investment and advisory services company.

A Partner in the company since 2014, Ms. Handy provides sales and marketing leadership for Prism's portfolio of hotels, and oversees Prism's marketing, public relations and digital marketing program. Dallas-based Prism Hotels & Resorts is one of the most dynamic and successful hotel management companies in the United States. As one of the most experienced operators in the industry, they manage some of the greatest hotels in the country. Prism's experience spans more than 300 premier hotels and luxury resort properties, and they have worked with all leading brands and a number of independent and boutiques hoteliers.

Before joining Prism in August 2007, Ms. Handy spent nearly a decade working for Interstate Hotels & Resorts and MeriStar Hotels & Resorts in various sales capacities, most recently as a Director of Sales and Marketing in San Francisco. During the course of her accomplished career, she has worked closely with such iconic hotel brands as Hyatt, Starwood, Hilton, IHG, and Wyndham.

Ms. Handy graduated from the University of Southern California in Los Angeles with a degree in Business Administration and an emphasis in entrepreneurial studies. In addition, Ms. Handy studied internationally through the University of Pittsburgh's Semester at Sea Program, allowing her to gain valuable experience and perspectives while traveling and studying in South America, Africa and Southeast Asia. She currently lives in the San Francisco bay area with her husband, twin daughters and son. She enjoys traveling, cooking, the outdoors, and spending time with her family.

Please visit http://www.prismhotels.com for more information.

Ms. Handy can be contacted at +1 214-257-1011 or allison.handy@prismhotels.com

Coming up in July 2019...

Hotel Spa: Pursuing Distinction

The Wellness Movement continues to evolve and hotel spas continue to innovate in order to keep pace. Fueled by intense competition within the industry, hotel spas are seeking creative ways to differentiate themselves in the market. An increasing number of customers are searching for very specific, niche treatments that address their particular health concerns and, as a result, some leading spas have achieved distinction by offering only one specialized treatment. Meditation and mindfulness practices are becoming increasingly mainstream as are alternative treatments and therapies, such as Ayurvedic therapies, Reiki, energy work and salt therapy. Some spas specialize in stress management and offer lifestyle coaching sessions as part of their program.  Other spas are fully embracing new technologies as a way to differentiate themselves, such as providing wearable devices that track health and fitness biomarkers, or robots programmed with artificial intelligence to control spa environments, or virtual reality add-ons that transport guests to relaxing places around the world. Some spas have chosen to specialize in medical procedures such as liposuction, laser skin therapy, phototherapy facials, Botox and facial fillers, acupuncture and permanent hair removal, in addition to cosmetic body shaping procedures and  teeth whitening treatments. Similarly, other spas are offering comprehensive health check-ups and counseling services for those who are interested in disease prevention treatments. Finally, as hotel spas continue to become more diverse, accessible and specialized, there is a growing demand for health professionals with a specific area of expertise. There is a proliferation of top class, quality wellness practitioners who make a name for themselves by offering their services around the globe, including athletes, chefs, doctors, physical trainers and weight loss specialists. The July issue of the Hotel Business Review will report on these trends and developments and examine how some hotel spas are integrating them into their operations.