Editorial Board   Guest Author

Ms. Griffin

Nancy Griffin

Founder, Contento Marketing

Nancy Griffin is a recognized leader in the spa industry. Known as a trendsetter in spa and wellness for more than 20 years, Ms. Griffin completed Graduate Management studies at the prestigious Cornell University School of Hotel Administration, where she performed research for the International Spa Association. After graduating in 1995, she founded her first marketing firm, The Wellness Resource.

Ms. Griffin's specialty is the creation of marketing and networking platforms that bring together the fragmented spa industry. In 2000, she founded SpaTrade.com—the spa first online community. In 2007, she founded SpaExec, boutique regional trade events for spa executives. Questex Media Group acquired SpaTrade and SpaExec in August 2008. Ms. Griffin continued on as Executive Director of SpaTrade and SpaExec for 2 years. During that time she also directed the educational programs for the International Esthetics, Cosmetics & Spa Conferences (IECSC). She currently manages the annual ISPA Media event in New York City, curating sponsors, journalists and influencers in travel, spa and beauty.

In October 2010, Ms. Griffin founded her current marketing and PR consulting firm, Contento Marketing. Contento has been helping brands successfully penetrate the spa market through creative marketing, PR and sales strategies. Uncovering an unmet need for retail support in spas, Contento has partnered with long-time client TouchAmerica on a new venture—BESPOKE Artful Retail Display Solutions.

A sought-after speaker, Ms. Griffin has spoken at dozens of industry events, including the ISPA Conference, Luxury Travel Expo, Professional Spa London and Cosmoprof Bologna.


Please visit http:\\www.contentomarketing.com for more information.

Ms. Griffin can be contacted at 415-987-0012 or nancy@contentomarketing.com

Coming up in January 2019...

Mobile Technology: The Future is Now

Mobile Technology continues to advance at a relentless pace and the hotel industry continues to adapt. Hotel guests have shown a strong preference for mobile self-service - from checking-in/out at a hotel kiosk, to ordering room service, making dinner reservations, booking spa treatments, and managing laundry/dry cleaning services. And they also enjoy the convenience of paying for these services with smart phone mobile payments. In addition, some hotels have adopted a “concierge in your pocket” concept. Through a proprietary hotel app, guests can access useful information such as local entertainment venues, tourist attractions, event calendars, and medical facilities and services. In-room entertainment continues to be a key factor, as guests insist on the capacity to plug in their own mobile devices to customize their entertainment choices. Mobile technology also allows for greater marketing opportunities. For example, many hotels have adopted the use of “push notifications” - sending promotions, discounts and special event messages to guests based on their property location, purchase history, profiles, etc. Near field communication (NFC) technology is also being utilized to support applications such as opening room doors, earning loyalty points, renting a bike, accessing a rental car, and more. Finally, some hotels have adopted more futuristic technology. Robots are in use that have the ability to move between floors to deliver room service requests for all kinds of items - food, beverages, towels, toothbrushes, chargers and snacks. And infrared scanners are being used by housekeeping staff that can detect body heat within a room, alerting staff that the room is occupied and they should come back at a later time. The January Hotel Business Review will report on what some hotels are doing to maximize their opportunities in this exciting mobile technology space.