Editorial Board   Guest Author

Ms. Griffin

Nancy Griffin

Founder, Contento Marketing

Nancy Griffin is a recognized leader in the spa industry. Known as a trendsetter in spa and wellness for more than 20 years, Ms. Griffin completed Graduate Management studies at the prestigious Cornell University School of Hotel Administration, where she performed research for the International Spa Association. After graduating in 1995, she founded her first marketing firm, The Wellness Resource.

Ms. Griffin's specialty is the creation of marketing and networking platforms that bring together the fragmented spa industry. In 2000, she founded SpaTrade.com—the spa first online community. In 2007, she founded SpaExec, boutique regional trade events for spa executives. Questex Media Group acquired SpaTrade and SpaExec in August 2008. Ms. Griffin continued on as Executive Director of SpaTrade and SpaExec for 2 years. During that time she also directed the educational programs for the International Esthetics, Cosmetics & Spa Conferences (IECSC). She currently manages the annual ISPA Media event in New York City, curating sponsors, journalists and influencers in travel, spa and beauty.

In October 2010, Ms. Griffin founded her current marketing and PR consulting firm, Contento Marketing. Contento has been helping brands successfully penetrate the spa market through creative marketing, PR and sales strategies. Uncovering an unmet need for retail support in spas, Contento has partnered with long-time client TouchAmerica on a new venture—BESPOKE Artful Retail Display Solutions.

A sought-after speaker, Ms. Griffin has spoken at dozens of industry events, including the ISPA Conference, Luxury Travel Expo, Professional Spa London and Cosmoprof Bologna.


Please visit http:\www.contentomarketing.com for more information.

Ms. Griffin can be contacted at 415-987-0012 or nancy@contentomarketing.com

Coming up in January 2020...

Mobile Technology: Meeting Tech Expectations

What once seemed futuristic is now the norm, owing to the escalating developments in mobile technology, and hotels must continue to innovate in order to meet guest expectations. In a recent study from Mower, 65 percent of guests said they would gladly pay more for a hotel that provides the mobile technology they deem essential. The same study shows that 44 percent of travelers are more likely to book a smart hotel, and nearly 7 in 10 want to use smart devices provided by the hotel. And how do guests wish to use all this technology? A majority expressed a desire for mobile check-in and check-out, and mobile payment options. They also want to be able to stream content from their phone to the TV; to make service requests of the hotel staff; to control in-room lighting, temperature and sound; to order food and beverages; and to request a wake-up call - all from their mobile device. Guests also expressed preferences for robust wi-fi and convenient device charging ports throughout the hotel. They also appreciate the use of hotel branded apps which allow a guest to book a room, access loyalty programs, receive discounts and rewards, and even use the app to choose the room, floor and view they prefer. Some hotel apps also allow a customer to track their charges throughout their stay, rather than waiting to receive a bill at the end. Finally, mobile tech lounges are popping up more frequently in some hotels. These lounges offer guests the opportunity to perform tasks like airline check-ins or access to local info guides, but they also provide a place where guests can comfortably get some work done outside their room. The January Hotel Business Review will report on what some hotels are doing to meet their customers' expectations in the mobile technology space.