Editorial Board   Guest Author

Mr. Ovanessoff

Nick Ovanessoff

Chief Experience Officer, A Lucky Find

Nick Ovanessoff has more than a decade of experience in web development, marketing strategy, discovery and outreach of new properties, and developing strategic partnerships. He is currently the Chief Experience Officer at A Lucky Find, which provides full service sales and marketing for unique and memorable lodging experiences, including corporate and group travel services. Mr. Ovanessoff is responsible for curating immersive travel experiences unmatched by traditional services in the current hospitality industry, encouraging people to explore further and embrace immersive travel. The company has partner properties in over 20 countries, supporting experiences such as tipi and yurt hotels, airstream resorts, ice and igloo camps, private ranches, remote island villas, treehouse retreats and more.

     In addition to his role at A Lucky Find, Mr. Ovanessoff has served as a customer success consultant with TechAccelerator since January 2014. TechAccelerator is a web-based platform, driven by an integrated backend of virtual and physical hardware and software that empowers enterprise companies of all sizes and maturities - from early stage startups to large, established manufacturers - with real-time, on-demand tools in order to conduct interactive solution demonstrations and proof of concept deployments, alongside personal education and training. Previous roles include conference services manager for Shutters on the Beach Hotel and Hotel Casa Del Mar in Santa Monica, California, from 2008 to 2013.

    Prior to his role as conference services manager, Mr. Ovanessoff served as the director of marketing at Vike Inc., from 2007 to 2008. A long-time native to San Diego, Mr. Ovanessoff received his Bachelor of Business Administration (B.B.A.) in Marketing/Marketing Management in 2005.


    Please visit http://www.aluckyfind.travel for more information.

    Mr. Ovanessoff can be contacted at 858-922-0984 or info@aluckyfind.travel

    Coming up in February 2020...

    Social Media: Social Listening Tools

    The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.