Editorial Board   Guest Author

Dr. Moorefield

Renee Moorefield

Chief Executive Officer, Wisdom Works

Renee Moorefield, PhD, MCC, is a dynamic purpose-driven leader, passionate about elevating human potential, vitality, effectiveness, and sustainable growth. She is CEO of Wisdom Works, a firm that enhances the readiness and capability of leaders to lead organizations where people thrive.

For the past thirty years, Dr. Moorefield has coached and advised thousands of executives—from Fortune 500 companies to social entrepreneurs—seeking to operate from an inspired purpose and vision, wellbeing and internal balance, plus the forward-leaning leadership capabilities required evolve and uplift workplaces, families and communities, and our planet. Nike, The Coca-Cola Company, Sainsbury, Cox Automotive, Merck & Company, Booz Allen Hamilton, Hyatt, Garden of the Gods Resort, Centura Health, Trinity Health, Western Union and a host of not-for-profit organizations are among her clients.

Dr. Moorefield has been featured in publications ranging from Forbes, Conscious Company, Hotel Executive, CEO Magazine, Experience Life, Coaching World, Spa China, The Systems Thinker and Thrive Global. She chairs the Wellness at Work initiative at the Global Wellness Institute to bring together thought-leadership for wellbeing in the new world of work, and helps guide the Wellness MoonshotTM, a call to action for cultivating a world free of preventable disease.

Dr. Moorefield authors Wellbeing + Strategy, a leader-to-leader exchange that accelerates leaders' abilities to live and lead wellbeing, and oversees the brand Be Well Lead Well®, a set of transformative programs and tools such as the pioneering assessment Be Well Lead Well® Pulse, to empower leaders to make thriving a game-changer in their teams and organizations, starting with themselves. Her 2004 book Driven by Wellth marries the drive for wealth with wellbeing to cultivate healthier organizations and a well world.

Please visit http://www.wisdom-works.com for more information.

Dr. Moorefield can be contacted at +1 719-201-9294 or renee@wisdom-works.com

Coming up in October 2019...

Revenue Management: Focus On Profit

Revenue Management is still a relatively new profession within hotel operations and as such, it continues to evolve. One significant trend in this area is a shift away from using revenue as the foundation to generate key performance indicators (KPIs) and to instead place the emphasis on profit. Traditionally, revenue managers have relied on total revenue per available room (TrevPAR) and revenue per available room (RevPAR) as the basis of their KPIs. Now, some revenue managers are using gross operating profit per available room (GOPPAR) as their primary KPI. This puts profit at the center of revenue management strategy, and managers are increasingly searching for new ways to increase the profitability of their hotels. Return on Investment is the objective of any hotel investment, so it is only logical that profitability and ROI will be emphasized going forward. Another trend is an expanded focus on direct hotel bookings. Revenue managers know that one way to increase profitability is to steer guests away from online travel agencies (OTAs) and book directly with the hotel. This tactic also reinforces brand identity and loyalty, and encourages repeat business. In addition, it provides a valuable platform to market the hotel directly to the customer, and to upsell room upgrades or other services to them. Another trend for revenue managers involves automation in their software programs. Revenue management systems with automation are far more desirable than those without it. Automating data entry and logistics increases efficiency, allowing managers to spend more time on formulating strategy. As a bonus, an automated system helps with aggregating and interpreting data. The October issue of the Hotel Business Review will address these developments and document how some leading hotels are executing their revenue management strategies.