Editorial Board   Guest Author

Dr. Moorefield

Renee Moorefield

Chief Executive Officer, Wisdom Works

Renee Moorefield, PhD, MCC, is a dynamic purpose-driven leader, passionate about elevating human potential, vitality, effectiveness, and sustainable growth. She is CEO of Wisdom Works, a firm that enhances the readiness and capability of leaders to lead organizations where people thrive.

For the past thirty years, Dr. Moorefield has coached and advised thousands of executives—from Fortune 500 companies to social entrepreneurs—seeking to operate from an inspired purpose and vision, wellbeing and internal balance, plus the forward-leaning leadership capabilities required evolve and uplift workplaces, families and communities, and our planet. Nike, The Coca-Cola Company, Sainsbury, Cox Automotive, Merck & Company, Booz Allen Hamilton, Hyatt, Garden of the Gods Resort, Centura Health, Trinity Health, Western Union and a host of not-for-profit organizations are among her clients.

Dr. Moorefield has been featured in publications ranging from Forbes, Conscious Company, Hotel Executive, CEO Magazine, Experience Life, Coaching World, Spa China, The Systems Thinker and Thrive Global. She chairs the Wellness at Work initiative at the Global Wellness Institute to bring together thought-leadership for wellbeing in the new world of work, and helps guide the Wellness MoonshotTM, a call to action for cultivating a world free of preventable disease.

Dr. Moorefield authors Wellbeing + Strategy, a leader-to-leader exchange that accelerates leaders' abilities to live and lead wellbeing, and oversees the brand Be Well Lead Well®, a set of transformative programs and tools such as the pioneering assessment Be Well Lead Well® Pulse, to empower leaders to make thriving a game-changer in their teams and organizations, starting with themselves. Her 2004 book Driven by Wellth marries the drive for wealth with wellbeing to cultivate healthier organizations and a well world.

Please visit http://www.wisdom-works.com for more information.

Dr. Moorefield can be contacted at +1 719-201-9294 or renee@wisdom-works.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.