Editorial Board   Guest Author

Dr. Moorefield

Renee Moorefield

Chief Executive Officer, Wisdom Works

Renee Moorefield, PhD, MCC, is a dynamic purpose-driven leader, passionate about elevating human potential, vitality, effectiveness, and sustainable growth. She is CEO of Wisdom Works, a firm that enhances the readiness and capability of leaders to lead organizations where people thrive.

For the past thirty years, Dr. Moorefield has coached and advised thousands of executives—from Fortune 500 companies to social entrepreneurs—seeking to operate from an inspired purpose and vision, wellbeing and internal balance, plus the forward-leaning leadership capabilities required evolve and uplift workplaces, families and communities, and our planet. Nike, The Coca-Cola Company, Sainsbury, Cox Automotive, Merck & Company, Booz Allen Hamilton, Hyatt, Garden of the Gods Resort, Centura Health, Trinity Health, Western Union and a host of not-for-profit organizations are among her clients.

Dr. Moorefield has been featured in publications ranging from Forbes, Conscious Company, Hotel Executive, CEO Magazine, Experience Life, Coaching World, Spa China, The Systems Thinker and Thrive Global. She chairs the Wellness at Work initiative at the Global Wellness Institute to bring together thought-leadership for wellbeing in the new world of work, and helps guide the Wellness MoonshotTM, a call to action for cultivating a world free of preventable disease.

Dr. Moorefield authors Wellbeing + Strategy, a leader-to-leader exchange that accelerates leaders' abilities to live and lead wellbeing, and oversees the brand Be Well Lead Well®, a set of transformative programs and tools such as the pioneering assessment Be Well Lead Well® Pulse, to empower leaders to make thriving a game-changer in their teams and organizations, starting with themselves. Her 2004 book Driven by Wellth marries the drive for wealth with wellbeing to cultivate healthier organizations and a well world.

Please visit http://www.wisdom-works.com for more information.

Dr. Moorefield can be contacted at +1 719-201-9294 or renee@wisdom-works.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.