Editorial Board   Guest Author

Dr. Moorefield

Renee Moorefield

Chief Executive Officer, Wisdom Works

Renee Moorefield, PhD, MCC, is a dynamic purpose-driven leader, passionate about elevating human potential, vitality, effectiveness, and sustainable growth. She is CEO of Wisdom Works, a firm that enhances the readiness and capability of leaders to lead organizations where people thrive.

For the past thirty years, Dr. Moorefield has coached and advised thousands of executives—from Fortune 500 companies to social entrepreneurs—seeking to operate from an inspired purpose and vision, wellbeing and internal balance, plus the forward-leaning leadership capabilities required evolve and uplift workplaces, families and communities, and our planet. Nike, The Coca-Cola Company, Sainsbury, Cox Automotive, Merck & Company, Booz Allen Hamilton, Hyatt, Garden of the Gods Resort, Centura Health, Trinity Health, Western Union and a host of not-for-profit organizations are among her clients.

Dr. Moorefield has been featured in publications ranging from Forbes, Conscious Company, Hotel Executive, CEO Magazine, Experience Life, Coaching World, Spa China, The Systems Thinker and Thrive Global. She chairs the Wellness at Work initiative at the Global Wellness Institute to bring together thought-leadership for wellbeing in the new world of work, and helps guide the Wellness MoonshotTM, a call to action for cultivating a world free of preventable disease.

Dr. Moorefield authors Wellbeing + Strategy, a leader-to-leader exchange that accelerates leaders' abilities to live and lead wellbeing, and oversees the brand Be Well Lead Well®, a set of transformative programs and tools such as the pioneering assessment Be Well Lead Well® Pulse, to empower leaders to make thriving a game-changer in their teams and organizations, starting with themselves. Her 2004 book Driven by Wellth marries the drive for wealth with wellbeing to cultivate healthier organizations and a well world.

Please visit http://www.wisdom-works.com for more information.

Dr. Moorefield can be contacted at +1 719-201-9294 or renee@wisdom-works.com

Coming up in June 2019...

Sales & Marketing: Selling Experiences

There are innumerable strategies that Hotel Sales and Marketing Directors employ to find, engage and entice guests to their property, and those strategies are constantly evolving. A breakthrough technology, pioneering platform, or even a simple algorithm update can cause new trends to emerge and upend the best laid plans. Sales and marketing departments must remain agile so they can adapt to the ever changing digital landscape. As an example, the popularity of virtual reality is on the rise, as 360 interactive technologies become more mainstream. Chatbots and artificial intelligence are also poised to become the next big things, as they take guest personalization to a whole new level. But one sales and marketing trend that is currently resulting in major benefits for hotels is experiential marketing - the effort to deliver an experience to potential guests. Mainly this is accomplished through the creative use of video and images, and by utilizing what has become known as User Generated Content. By sharing actual personal content (videos and pictures) from satisfied guests who have experienced the delights of a property, prospective guests can more easily imagine themselves having the same experience. Similarly, Hotel Generated Content is equally important. Hotels are more than beds and effective video presentations can tell a compelling story - a story about what makes the hotel appealing and unique. A video walk-through of rooms is essential, as are video tours in different areas of a hotel. The goal is to highlight what makes the property exceptional, but also to show real people having real fun - an experience that prospective guests can have too. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.