Editorial Board   Guest Author

Ms. Bauer

Pam Bauer

Director Brand Development & Marketing, Callaway Resort & Gardens

As Director of Brand Development and Marketing, Pam Bauer serves as the Callaway Resort & Gardens' brand champion, setting the marketing and guest engagement strategy to further property's mission to, "Connect People and Nature in a way that benefits both".

An accomplished marketing and customer experience operations professional with proven success in start-up, turn-around and process improvement, Ms. Bauer brings passion and enthusiasm on her subject matter as well as expertise in brand development cultural initiatives, customer experiences, motivational speaking, customer journey mapping, and strategic planning.

Prior to joining the Team at Callaway Resort & Gardens, Ms. Bauer founded elevateXP in 2013, a boutique customer experience (CX) design consulting firm based on her belief that "If the experience is not by design, you're leaving it to default." Ms. Bauer is a proud Marketing and Management double major graduate of Mercer University's Stetson School of Business & Economics and a graduate of the Jim Moran Institute for Global Entrepreneurship Small Business Executive Program. Ms. Bauer also holds “Leadership in Service Excellence” certification from Cornell University and attended the International Conference on Patient- and Family-Centered Care.¬†

For more than 65 years, Callaway Resort & Gardens has provided “a place of relaxation, inspiration and a better understanding of the living world” for millions of visitors. Owned and operated by the non-profit Ida Cason Callaway Foundation, Callaway includes a garden and resort on thousands of acres in the rolling Appalachian foothills of Pine Mountain, Georgia. ¬†Highlights include a butterfly conservatory, discovery center, chapel, inland beach, nature trails, and special events throughout the year, including one of National Geographic's top holiday light shows in the Nation, Fantasy In Lights.

 


Please visit http://www.callawaygardens.com for more information.

Ms. Bauer can be contacted at 706-663-6804 or pbauer@callawaygardens.com

Coming up in December 2019...

Hotel Law: A Labor Crisis and Cyber Security

According to a recent study, the hospitality industry accounted for 2.9 trillion dollars in sales and in the U.S. alone, was responsible for 1 in 9 jobs. In an industry of that scope and dimension, legal issues touch every aspect of a hotel's operation, and legal services are required in order to conform to all prevailing laws and regulations. Though not all hotels face the same issues, there are some industry-wide subjects that are of concern more broadly. One of those matters is the issue of immigration and how it affects the ability of hotels to recruit qualified employees. The hotel industry is currently facing a labor crisis; the U.S. Labor Department estimates that there are 600,000 unfilled jobs in the industry. Part of the problem contributing to this labor shortage is the lack of H2B visas for low-skilled workers, combined with the difficulty in obtaining J-1 visas for temporary workers. Because comprehensive immigration reform is not being addressed politically, hotel managers expect things are going to get worse before they get better. Corporate cyber security is another major legal issue the industry must address. Hotels are under enormous pressure in this area given the large volume of customer financial transactions they handle daily. Recently, a federal court ruled that the Federal Trade Commission had the power to regulate corporate cyber security, so it is incumbent on hotels to establish data security programs in order to prevent data breaches. The lack of such programs could cause hotels to face legal threats from government agencies, class action lawsuits, and damage to their brand image if a data breach should occur. These are just two of the critical issues that the December issue of Hotel Business Review will examine in the area of hotel law.