Editorial Board   Guest Author

Mr. Bethel

Jack Bethel

Fratelli Branca Portfolio Manager Colorado, Infinium Spirits

Jack Bethel is the Fratelli Branca Portfolio Manager for Colorado with Infinium Spirits, a family-owned spirits company known for igniting brands and accelerating performance. Founded in 2005 and based in Aliso Viejo, California, Infinium Spirits specializes in the import, sales, and marketing of its distinctive portfolio of brands. In his role with Infinium Spirits, Mr. Bethel is responsible for staying in front of the market trends of the beverage industry, as well as the sales, marketing and events for the Fratelli Branca portfolio.

Prior to his time working in brand management, Mr. Bethel served as the Assistant Food and Beverage Operations Manager with the Hotel Teatro in Denver, CO. He has also managed various cocktail bars, fine dining establishments, and everything in between. He is considered an expert in amaro, and specializes in the cultural terroir of regional spirits. His custom cocktails have been served across the country at events including The James Beard House in New York City, Charleston Wine + Food, and Aspen Food & Wine Festival.

In addition to being called one of Denver's best bartenders by Thrillist in 2016, Mr. Bethel has received praises from Bon Appetit Magazine, 303 magazine, Westword magazine's 2016 Best Cocktail Program, as well as being invited to join the Chilled Magazine 100, their list of the most influential bartenders in the nation.

Mr. Bethel earned his B.A. from Cornell College, and is an avid outdoorsman, cyclist, and community advocate.  


Please visit http://www.infiniumspirits.com for more information.

Mr. Bethel can be contacted at 720-576-4016 or jackbethel@infiniumspirits.com

Coming up in January 2019...

Mobile Technology: The Future is Now

Mobile Technology continues to advance at a relentless pace and the hotel industry continues to adapt. Hotel guests have shown a strong preference for mobile self-service - from checking-in/out at a hotel kiosk, to ordering room service, making dinner reservations, booking spa treatments, and managing laundry/dry cleaning services. And they also enjoy the convenience of paying for these services with smart phone mobile payments. In addition, some hotels have adopted a “concierge in your pocket” concept. Through a proprietary hotel app, guests can access useful information such as local entertainment venues, tourist attractions, event calendars, and medical facilities and services. In-room entertainment continues to be a key factor, as guests insist on the capacity to plug in their own mobile devices to customize their entertainment choices. Mobile technology also allows for greater marketing opportunities. For example, many hotels have adopted the use of “push notifications” - sending promotions, discounts and special event messages to guests based on their property location, purchase history, profiles, etc. Near field communication (NFC) technology is also being utilized to support applications such as opening room doors, earning loyalty points, renting a bike, accessing a rental car, and more. Finally, some hotels have adopted more futuristic technology. Robots are in use that have the ability to move between floors to deliver room service requests for all kinds of items - food, beverages, towels, toothbrushes, chargers and snacks. And infrared scanners are being used by housekeeping staff that can detect body heat within a room, alerting staff that the room is occupied and they should come back at a later time. The January Hotel Business Review will report on what some hotels are doing to maximize their opportunities in this exciting mobile technology space.