Editorial Board   Guest Author

Mr. Bethel

Jack Bethel

Fratelli Branca Portfolio Manager Colorado, Infinium Spirits

Jack Bethel is the Fratelli Branca Portfolio Manager for Colorado with Infinium Spirits, a family-owned spirits company known for igniting brands and accelerating performance. Founded in 2005 and based in Aliso Viejo, California, Infinium Spirits specializes in the import, sales, and marketing of its distinctive portfolio of brands. In his role with Infinium Spirits, Mr. Bethel is responsible for staying in front of the market trends of the beverage industry, as well as the sales, marketing and events for the Fratelli Branca portfolio.

Prior to his time working in brand management, Mr. Bethel served as the Assistant Food and Beverage Operations Manager with the Hotel Teatro in Denver, CO. He has also managed various cocktail bars, fine dining establishments, and everything in between. He is considered an expert in amaro, and specializes in the cultural terroir of regional spirits. His custom cocktails have been served across the country at events including The James Beard House in New York City, Charleston Wine + Food, and Aspen Food & Wine Festival.

In addition to being called one of Denver's best bartenders by Thrillist in 2016, Mr. Bethel has received praises from Bon Appetit Magazine, 303 magazine, Westword magazine's 2016 Best Cocktail Program, as well as being invited to join the Chilled Magazine 100, their list of the most influential bartenders in the nation.

Mr. Bethel earned his B.A. from Cornell College, and is an avid outdoorsman, cyclist, and community advocate.  


Please visit http://www.infiniumspirits.com for more information.

Mr. Bethel can be contacted at 720-576-4016 or jackbethel@infiniumspirits.com

Coming up in December 2020...

Hotel Law: Protecting Guest Privacy

Every business is obligated to protect their customers from identity theft but unfortunately, data breaches have become all too common. In an effort to protect a guest's right to privacy and to safeguard their personal data, the European Union passed a General Data Protection Regulation (GDPR) that could hold hotels legally liable for any breaches that expose a customer's sensitive personal information. Though the GDPR only pertains to EU citizens' data, any international business that mishandles their data can be legally responsible. Another legal issue of concern is the fight involving hotel "resort fees." Several states attorney generals have recently filed suit against two major hotel chains in an effort to litigate this practice. Their suit alleges that these companies are "engaged in deceptive and misleading pricing practices and their failure to disclose fees is in violation of consumer protection laws." The suit seeks to force the hotel chains to advertise the true price of their hotel rooms. There are several other legal issues that the industry is being forced to address. Sexual harassment prevention in the workplace is still top of mind for hotel employers-particularly in New York and California, which now statutorily require harassment training. Hotels and motels in California will also soon be required to train all their employees on human trafficking awareness. Immigration issues are also of major concern to hotel employers, especially in the midst of a severe labor shortage. The government is issuing fewer H2B visas for low-skilled workers, as well as J-1 visas for temporary workers. Though there is little hope for any comprehensive immigration reform, hotel lobbying groups are actively seeking legal remedies to alleviate this problem. These are just a few of the critical issues that the December issue of the Hotel Business Review will examine in the area of hotel law.