Editorial Board   Guest Author

Ms. Snyder

Nancy Snyder

Senior Manager of Hospitality Sales, Legrand North America

Nancy Snyder is the Senior Manager of Hospitality Sales at Legrand North America. She leads market development activities, and grows the sales of electrical products, lighting controls and room management systems in North America by establishing executive level relationships with large hotel chains, as well as the largest developers and owners of hotel properties.

Ms. Snyder began engaging with the hospitality market in the textile and furniture industries and in her previous role with the adorne collection by Legrand. With expertise and Upscale Hospitality segments, she is an accomplished sales leader and has a demonstrated history of success in providing solutions to the hospitality industry as well as architectural and design industry.

Ms. Snyder knows how hotel properties can identify areas of opportunity to improve the guest experience in relation to interactions with power and light sources, and how to understand available product solutions that deliver connectivity experiences that meet and exceed guest expectations. She can speak to how priorities of guests and properties intersect with design decisions in addition to understanding the ultra-connected traveler landscape and the associated power and connectivity-based trends that are driving new challenges for properties.

Ms. Snyder has led a number of webinars educating specifiers and hotel executives on topics like, “Designing Delightful Hospitality Environments for Connected Guests.” She has also written articles for a variety of hospitality and design publications including LODGING, The Construction Specifier, and Interiors + Sources.

Ms. Snyder can be contacted at 978-807-0515 or nancy.snyder@legrand.us

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.