Editorial Board   Guest Author

Mr. Williamson

Mark Williamson

CEO, PHMG

Mark Williamson is CEO of PHMG, a world-leading, award-winning audio branding agency with more than 32,000 clients in 39 countries. 

Mr Williamson has been with the company since 2004, working with clients across the globe to develop their unique sound strategy. Originally Sales and Marketing Director in the UK, he draws on 20 years of experience to advice businesses in every sector on the best way to incorporate audio into their wider marketing strategy - ensuring companies sound every bit as good as they look through music composition, voice artistry and creative scriptwriting. 

Mr Williamson was integral in the company's expansion into the USA, helping to open the organization's North American headquarters in Chicago in 2016. As well as the UK and US, he has also helped build a presence for PHMG in Canada, Singapore and Australia. 

Over the last five years, Mr Williamson has been fundraising for PHMG's charitable arm, the PHMG Foundation, helping to raise almost $370,000 for almost 70 different organizations around the world. His latest activity was a gruelling 798-step tower climb, raising $5,616 for in the process.

Please visit www.phmg.com for more information.

Mr. Williamson can be contacted at 08004081451 or mark.williamson@phmg.com

Coming up in November 2020...

Hotel Design: Home Away From Home

With the rise of the sharing economy and the peer-to-peer marketplace for lodging options, hoteliers are re-thinking the look, feel and appeal of their locations. There is an emphasis on re-creating a feeling of homeyness - a comfortable, cozy and inviting space that feels like home. 'This is accomplished through the careful selection of furniture design, paint colors, lighting design, artwork, bathroom fixtures and textile accessories. In addition, some hotels are providing their guests with upscale amenities, such as a book and movie library, home-style kitchenettes, a coffee machine with locally-sourced beans and tea, or even a batch of fresh-baked cookies. Similarly, there is a growing design trend based on the concept of place-making. Travelers are searching for experiences that are unique and authentic to the locale in which they find themselves, and so hotel designers are integrating a sense of place into their work. This is partially achieved by incorporating traditional artisanal crafts and other local artwork into hotel rooms and communal spaces. Another design trend includes the creation of full-service, co-working environments within the hotel. Guests don't like to stay alone in their room when they need to work, so now they can go downstairs to the lobby-or up to the roof-to work among others. These areas encourage guests - and non-guests alike - to stay as long as they like and to partake of hotel amenities. Finally, recognizing the importance of the Wellness Movement, some designers are exploring how room design can increase the likelihood of deep and restorative sleep. Creating dark and quiet spaces, blocking excessive light, providing guests with a selection of different kinds of pillows, and the ability to control room temperature, are a few of the best practices in this area. These are some of the architecture and design topics that will be covered in the November issue of the Hotel Business Review.