Editorial Board   Guest Author

Mr. Williamson

Mark Williamson

CEO, PHMG

Mark Williamson is CEO of PHMG, a world-leading, award-winning audio branding agency with more than 32,000 clients in 39 countries. 

Mr Williamson has been with the company since 2004, working with clients across the globe to develop their unique sound strategy. Originally Sales and Marketing Director in the UK, he draws on 20 years of experience to advice businesses in every sector on the best way to incorporate audio into their wider marketing strategy - ensuring companies sound every bit as good as they look through music composition, voice artistry and creative scriptwriting. 

Mr Williamson was integral in the company's expansion into the USA, helping to open the organization's North American headquarters in Chicago in 2016. As well as the UK and US, he has also helped build a presence for PHMG in Canada, Singapore and Australia. 

Over the last five years, Mr Williamson has been fundraising for PHMG's charitable arm, the PHMG Foundation, helping to raise almost $370,000 for almost 70 different organizations around the world. His latest activity was a gruelling 798-step tower climb, raising $5,616 for in the process.

Please visit www.phmg.com for more information.

Mr. Williamson can be contacted at 0800 408 1451 or mark.williamson@phmg.com

Coming up in October 2019...

Revenue Management: Focus On Profit

Revenue Management is still a relatively new profession within hotel operations and as such, it continues to evolve. One significant trend in this area is a shift away from using revenue as the foundation to generate key performance indicators (KPIs) and to instead place the emphasis on profit. Traditionally, revenue managers have relied on total revenue per available room (TrevPAR) and revenue per available room (RevPAR) as the basis of their KPIs. Now, some revenue managers are using gross operating profit per available room (GOPPAR) as their primary KPI. This puts profit at the center of revenue management strategy, and managers are increasingly searching for new ways to increase the profitability of their hotels. Return on Investment is the objective of any hotel investment, so it is only logical that profitability and ROI will be emphasized going forward. Another trend is an expanded focus on direct hotel bookings. Revenue managers know that one way to increase profitability is to steer guests away from online travel agencies (OTAs) and book directly with the hotel. This tactic also reinforces brand identity and loyalty, and encourages repeat business. In addition, it provides a valuable platform to market the hotel directly to the customer, and to upsell room upgrades or other services to them. Another trend for revenue managers involves automation in their software programs. Revenue management systems with automation are far more desirable than those without it. Automating data entry and logistics increases efficiency, allowing managers to spend more time on formulating strategy. As a bonus, an automated system helps with aggregating and interpreting data. The October issue of the Hotel Business Review will address these developments and document how some leading hotels are executing their revenue management strategies.