Editorial Board   Guest Author

Ms. Cordle

Dianna Cordle

Director of Sales, Holiday Inn Dayton Fairborn

Dianna Cordle always found that the key to success is providing exceptional customer service. The hotel industry has been a rewarding and challenging career path. Along her journey she has worn many hats in this ever-changing arena.

Currently in her role as the Director of Sales at the Holiday Inn Dayton Fairborn in Greene County, Ohio, her job responsibilities continue to have a broad variety of challenges. Working and developing a cohesive and experience team is ultimately her first priority. Combining team members goals with positive RGI makes for a dynamic solid hotel.

Throughout her career Ms. Cordle has felt it has been very important to support the community. Her involvement with local groups and organizations has spanned over 20 years. She has assisted with the planning of events from military reunion groups, local charities and the business community. She is constantly focused on promoting the Greene County area and the many opportunities offered.

Ms. Cordle's experience in developing connections with individuals and groups visiting Greene County continues to promote a healthy growing economy. Her strong commitment to Greene County has developed over her career. Currently she is serving on the Beavercreek Chamber Board as well as the Greene County Convention & Visitors Board.

As a leader, Ms. Cordle encourages her team within the company to be involved with Habitat for Humanity, Greene Leads, Michael's house, Greene Giving, Feed the Creek and the local USO. By giving back and supporting these local organizations, she has learned that this provides a wealth of knowledge and connections.


Please visit http://www.hidaytonfairborn.com for more information.

Ms. Cordle can be contacted at 937-431-4612 or Dianna.Cordle@hidaytonofairborn.com

Coming up in October 2019...

Revenue Management: Focus On Profit

Revenue Management is still a relatively new profession within hotel operations and as such, it continues to evolve. One significant trend in this area is a shift away from using revenue as the foundation to generate key performance indicators (KPIs) and to instead place the emphasis on profit. Traditionally, revenue managers have relied on total revenue per available room (TrevPAR) and revenue per available room (RevPAR) as the basis of their KPIs. Now, some revenue managers are using gross operating profit per available room (GOPPAR) as their primary KPI. This puts profit at the center of revenue management strategy, and managers are increasingly searching for new ways to increase the profitability of their hotels. Return on Investment is the objective of any hotel investment, so it is only logical that profitability and ROI will be emphasized going forward. Another trend is an expanded focus on direct hotel bookings. Revenue managers know that one way to increase profitability is to steer guests away from online travel agencies (OTAs) and book directly with the hotel. This tactic also reinforces brand identity and loyalty, and encourages repeat business. In addition, it provides a valuable platform to market the hotel directly to the customer, and to upsell room upgrades or other services to them. Another trend for revenue managers involves automation in their software programs. Revenue management systems with automation are far more desirable than those without it. Automating data entry and logistics increases efficiency, allowing managers to spend more time on formulating strategy. As a bonus, an automated system helps with aggregating and interpreting data. The October issue of the Hotel Business Review will address these developments and document how some leading hotels are executing their revenue management strategies.