Editorial Board   Guest Author

Ms. Cordle

Dianna Cordle

Director of Sales, Holiday Inn Dayton Fairborn

Dianna Cordle always found that the key to success is providing exceptional customer service. The hotel industry has been a rewarding and challenging career path. Along her journey she has worn many hats in this ever-changing arena.

Currently in her role as the Director of Sales at the Holiday Inn Dayton Fairborn in Greene County, Ohio, her job responsibilities continue to have a broad variety of challenges. Working and developing a cohesive and experience team is ultimately her first priority. Combining team members goals with positive RGI makes for a dynamic solid hotel.

Throughout her career Ms. Cordle has felt it has been very important to support the community. Her involvement with local groups and organizations has spanned over 20 years. She has assisted with the planning of events from military reunion groups, local charities and the business community. She is constantly focused on promoting the Greene County area and the many opportunities offered.

Ms. Cordle's experience in developing connections with individuals and groups visiting Greene County continues to promote a healthy growing economy. Her strong commitment to Greene County has developed over her career. Currently she is serving on the Beavercreek Chamber Board as well as the Greene County Convention & Visitors Board.

As a leader, Ms. Cordle encourages her team within the company to be involved with Habitat for Humanity, Greene Leads, Michael's house, Greene Giving, Feed the Creek and the local USO. By giving back and supporting these local organizations, she has learned that this provides a wealth of knowledge and connections.


Please visit http://www.hidaytonfairborn.com for more information.

Ms. Cordle can be contacted at 937-431-4612 or Dianna.Cordle@hidaytonofairborn.com

Coming up in February 2019...

Social Media: Getting Personal

There Social media platforms have revolutionized the hotel industry. Popular sites such as Facebook, Twitter, Pinterest, Instagram, Snapchat, YouTube and Tumblr now account for 2.3 billion active users, and this phenomenon has forever transformed how businesses interact with consumers. Given that social media allows for two-way communication between businesses and consumers, the emphasis of any marketing strategy must be to positively and personally engage the customer, and there are innumerable ways to accomplish that goal. One popular strategy is to encourage hotel guests to create their own personal content - typically videos and photos -which can be shared via their personal social media networks, reaching a sizeable audience. In addition, geo-locational tags and brand hashtags can be embedded in such posts which allow them to be found via metadata searches, substantially enlarging their scope. Influencer marketing is another prevalent social media strategy. Some hotels are paying popular social media stars and bloggers to endorse their brand on social media platforms. These kinds of endorsements generally elicit a strong response because the influencers are perceived as being trustworthy by their followers, and because an influencer's followers are likely to share similar psychographic and demographic traits. Travel review sites have also become vitally important in reputation management. Travelers consistently use social media to express pleasure or frustration about their guest experiences, so it is essential that every review be attended to personally. Assuming the responsibility to address and correct customer service concerns quickly is a way to mitigate complaints and to build brand loyalty. Plus, whether reviews are favorable or unfavorable, they are a vital source of information to managers about a hotel's operational performance.  The February Hotel Business Review will document what some hotels are doing to effectively incorporate social media strategies into their businesses.