Editorial Board   Guest Author

Ms. Cordle

Dianna Cordle

Director of Sales, Holiday Inn Dayton Fairborn

Dianna Cordle always found that the key to success is providing exceptional customer service. The hotel industry has been a rewarding and challenging career path. Along her journey she has worn many hats in this ever-changing arena.

Currently in her role as the Director of Sales at the Holiday Inn Dayton Fairborn in Greene County, Ohio, her job responsibilities continue to have a broad variety of challenges. Working and developing a cohesive and experience team is ultimately her first priority. Combining team members goals with positive RGI makes for a dynamic solid hotel.

Throughout her career Ms. Cordle has felt it has been very important to support the community. Her involvement with local groups and organizations has spanned over 20 years. She has assisted with the planning of events from military reunion groups, local charities and the business community. She is constantly focused on promoting the Greene County area and the many opportunities offered.

Ms. Cordle's experience in developing connections with individuals and groups visiting Greene County continues to promote a healthy growing economy. Her strong commitment to Greene County has developed over her career. Currently she is serving on the Beavercreek Chamber Board as well as the Greene County Convention & Visitors Board.

As a leader, Ms. Cordle encourages her team within the company to be involved with Habitat for Humanity, Greene Leads, Michael's house, Greene Giving, Feed the Creek and the local USO. By giving back and supporting these local organizations, she has learned that this provides a wealth of knowledge and connections.


Please visit http://www.hidaytonfairborn.com for more information.

Ms. Cordle can be contacted at 937-431-4612 or Dianna.Cordle@hidaytonofairborn.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.