Editorial Board   Guest Author

Ms. Cordle

Dianna Cordle

Director of Sales, Holiday Inn Dayton Fairborn

Dianna Cordle always found that the key to success is providing exceptional customer service. The hotel industry has been a rewarding and challenging career path. Along her journey she has worn many hats in this ever-changing arena.

Currently in her role as the Director of Sales at the Holiday Inn Dayton Fairborn in Greene County, Ohio, her job responsibilities continue to have a broad variety of challenges. Working and developing a cohesive and experience team is ultimately her first priority. Combining team members goals with positive RGI makes for a dynamic solid hotel.

Throughout her career Ms. Cordle has felt it has been very important to support the community. Her involvement with local groups and organizations has spanned over 20 years. She has assisted with the planning of events from military reunion groups, local charities and the business community. She is constantly focused on promoting the Greene County area and the many opportunities offered.

Ms. Cordle's experience in developing connections with individuals and groups visiting Greene County continues to promote a healthy growing economy. Her strong commitment to Greene County has developed over her career. Currently she is serving on the Beavercreek Chamber Board as well as the Greene County Convention & Visitors Board.

As a leader, Ms. Cordle encourages her team within the company to be involved with Habitat for Humanity, Greene Leads, Michael's house, Greene Giving, Feed the Creek and the local USO. By giving back and supporting these local organizations, she has learned that this provides a wealth of knowledge and connections.


Please visit http://www.hidaytonfairborn.com for more information.

Ms. Cordle can be contacted at 937-431-4612 or Dianna.Cordle@hidaytonofairborn.com

Coming up in June 2019...

Sales & Marketing: Selling Experiences

There are innumerable strategies that Hotel Sales and Marketing Directors employ to find, engage and entice guests to their property, and those strategies are constantly evolving. A breakthrough technology, pioneering platform, or even a simple algorithm update can cause new trends to emerge and upend the best laid plans. Sales and marketing departments must remain agile so they can adapt to the ever changing digital landscape. As an example, the popularity of virtual reality is on the rise, as 360 interactive technologies become more mainstream. Chatbots and artificial intelligence are also poised to become the next big things, as they take guest personalization to a whole new level. But one sales and marketing trend that is currently resulting in major benefits for hotels is experiential marketing - the effort to deliver an experience to potential guests. Mainly this is accomplished through the creative use of video and images, and by utilizing what has become known as User Generated Content. By sharing actual personal content (videos and pictures) from satisfied guests who have experienced the delights of a property, prospective guests can more easily imagine themselves having the same experience. Similarly, Hotel Generated Content is equally important. Hotels are more than beds and effective video presentations can tell a compelling story - a story about what makes the hotel appealing and unique. A video walk-through of rooms is essential, as are video tours in different areas of a hotel. The goal is to highlight what makes the property exceptional, but also to show real people having real fun - an experience that prospective guests can have too. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.