Editorial Board   Guest Author

Ms. Rogers

Margaret Rogers

Vice President, Pariveda Solutions

Margaret Rogers is a vice president at Pariveda Solutions, a consulting firm driven to create innovative,growth-oriented, and people-first solutions. With more than 20 years of experience, Ms. Rogers enjoys empowering organizations with impactful and sustainable transformation to realize their full potential.

Prior to joining Pariveda Solutions, Ms. Rogers worked as a senior director of engagement and digital strategy for multimillion-dollar clients within the D.C. area. Her projects had a wide range of technologies,which included content management solutions, content strategy, analytics strategy, digital asset management, intranet, and e-commerce. She also began seeding the digital strategy practice that included creating execution roadmaps for infrastructures, products, and digital marketing.

Ms. Rogers is passionate about creating strategies and plans based on primary and secondary research to make smart choices where outcomes can be measured. Her experience spans across industries, including nonprofit,retail, media and telecomm, automotive, gaming, and manufacturing, allowing her to repurpose applications for other industries.

Before working with digital strategy projects, Ms. Rogers was the founder of her own consulting services firm focused on content management systems. She had the opportunity to work with international enterprise implementations that spanned across multiple lines of B2B and B2C businesses. Within that experience, she created frameworks to help guide organizations through content creation, organization, and strategy. Prior to her own ventures, Ms. Rogers has also held positions at Accenture, Proxicom, and other digital agencies.

Please visit https://www.parivedasolutions.com/perspectives for more information.

Ms. Rogers can be contacted at +1 844-325-2729 or washingtondc@parivedasolutions.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.