Editorial Board   Guest Author

Ms. Rogers

Margaret Rogers

Vice President, Pariveda Solutions

Margaret Rogers is a vice president at Pariveda Solutions, a consulting firm driven to create innovative,growth-oriented, and people-first solutions. With more than 20 years of experience, Ms. Rogers enjoys empowering organizations with impactful and sustainable transformation to realize their full potential.

Prior to joining Pariveda Solutions, Ms. Rogers worked as a senior director of engagement and digital strategy for multimillion-dollar clients within the D.C. area. Her projects had a wide range of technologies,which included content management solutions, content strategy, analytics strategy, digital asset management, intranet, and e-commerce. She also began seeding the digital strategy practice that included creating execution roadmaps for infrastructures, products, and digital marketing.

Ms. Rogers is passionate about creating strategies and plans based on primary and secondary research to make smart choices where outcomes can be measured. Her experience spans across industries, including nonprofit,retail, media and telecomm, automotive, gaming, and manufacturing, allowing her to repurpose applications for other industries.

Before working with digital strategy projects, Ms. Rogers was the founder of her own consulting services firm focused on content management systems. She had the opportunity to work with international enterprise implementations that spanned across multiple lines of B2B and B2C businesses. Within that experience, she created frameworks to help guide organizations through content creation, organization, and strategy. Prior to her own ventures, Ms. Rogers has also held positions at Accenture, Proxicom, and other digital agencies.

Please visit https://www.parivedasolutions.com/perspectives for more information.

Ms. Rogers can be contacted at +1 844-325-2729 or washingtondc@parivedasolutions.com

Coming up in June 2019...

Sales & Marketing: Selling Experiences

There are innumerable strategies that Hotel Sales and Marketing Directors employ to find, engage and entice guests to their property, and those strategies are constantly evolving. A breakthrough technology, pioneering platform, or even a simple algorithm update can cause new trends to emerge and upend the best laid plans. Sales and marketing departments must remain agile so they can adapt to the ever changing digital landscape. As an example, the popularity of virtual reality is on the rise, as 360 interactive technologies become more mainstream. Chatbots and artificial intelligence are also poised to become the next big things, as they take guest personalization to a whole new level. But one sales and marketing trend that is currently resulting in major benefits for hotels is experiential marketing - the effort to deliver an experience to potential guests. Mainly this is accomplished through the creative use of video and images, and by utilizing what has become known as User Generated Content. By sharing actual personal content (videos and pictures) from satisfied guests who have experienced the delights of a property, prospective guests can more easily imagine themselves having the same experience. Similarly, Hotel Generated Content is equally important. Hotels are more than beds and effective video presentations can tell a compelling story - a story about what makes the hotel appealing and unique. A video walk-through of rooms is essential, as are video tours in different areas of a hotel. The goal is to highlight what makes the property exceptional, but also to show real people having real fun - an experience that prospective guests can have too. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.

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