Editorial Board   Guest Author

Ms. Rogers

Margaret Rogers

Vice President, Pariveda Solutions

Margaret Rogers is a vice president at Pariveda Solutions, a consulting firm driven to create innovative,growth-oriented, and people-first solutions. With more than 20 years of experience, Ms. Rogers enjoys empowering organizations with impactful and sustainable transformation to realize their full potential.

Prior to joining Pariveda Solutions, Ms. Rogers worked as a senior director of engagement and digital strategy for multimillion-dollar clients within the D.C. area. Her projects had a wide range of technologies,which included content management solutions, content strategy, analytics strategy, digital asset management, intranet, and e-commerce. She also began seeding the digital strategy practice that included creating execution roadmaps for infrastructures, products, and digital marketing.

Ms. Rogers is passionate about creating strategies and plans based on primary and secondary research to make smart choices where outcomes can be measured. Her experience spans across industries, including nonprofit,retail, media and telecomm, automotive, gaming, and manufacturing, allowing her to repurpose applications for other industries.

Before working with digital strategy projects, Ms. Rogers was the founder of her own consulting services firm focused on content management systems. She had the opportunity to work with international enterprise implementations that spanned across multiple lines of B2B and B2C businesses. Within that experience, she created frameworks to help guide organizations through content creation, organization, and strategy. Prior to her own ventures, Ms. Rogers has also held positions at Accenture, Proxicom, and other digital agencies.

Please visit https://www.parivedasolutions.com/perspectives for more information.

Ms. Rogers can be contacted at +1 844-325-2729 or washingtondc@parivedasolutions.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.