Editorial Board   Guest Author

Ms. Ginac

Linda Ginac

President & CEO, TalentGuard

Linda Ginac is the Chairman, President and Chief Executive Officer of TalentGuard, the Predictive People Development company.

Ms. Ginac's education started with an undergraduate degree in Liberal Arts from Norwich University, followed by a Master's in Career Development from John F. Kennedy University.

During her career, Ms. Ginac took numerous leadership roles. She was Vice President of Business Development at Computer People and Vice President of Marketing at EPSIAA, where  she was responsible for the global expansion of the brand. Ms. Ginac was also a marketing executive at pcOrder, working closely together with the team that led the company from a start-up to a NASDAQ-listed public corporation.

Cofiniti is another company where Ms. Ginac worked as a Vice President, this time of Product Strategy. At this position, she pioneered company's global entry into collaborative financial planning using cloud-based technology.

In 1999, Ms. Ginac founded a successful career development franchise to help clients all across the US and Canada and now she is at TalentGuard.

During her entire career, Ms. Ginac has been bringing innovative technology to the market and this has not remained unnoticed. At LEAD2016, she was recognized as a Top Corporate Leader Award - Over 35 winner by Leadership Excellence. She was also honored with a Central Texas' Most Powerful Business Woman Award by the Austin Business Journal and won the Women of the Year - Entrepreneur by the YWCA.

Ms. Ginac is also the author of “Fake Perfection“, a story about surviving transition; the Career Management Certification System, and a training program for career service professionals. Through the years, she has been published in many journals, online websites, magazines, and print newspapers.

Ms. Ginac can be contacted at 512-943-6800 or linda.ginac@talentguard.com

Coming up in January 2019...

Mobile Technology: The Future is Now

Mobile Technology continues to advance at a relentless pace and the hotel industry continues to adapt. Hotel guests have shown a strong preference for mobile self-service - from checking-in/out at a hotel kiosk, to ordering room service, making dinner reservations, booking spa treatments, and managing laundry/dry cleaning services. And they also enjoy the convenience of paying for these services with smart phone mobile payments. In addition, some hotels have adopted a “concierge in your pocket” concept. Through a proprietary hotel app, guests can access useful information such as local entertainment venues, tourist attractions, event calendars, and medical facilities and services. In-room entertainment continues to be a key factor, as guests insist on the capacity to plug in their own mobile devices to customize their entertainment choices. Mobile technology also allows for greater marketing opportunities. For example, many hotels have adopted the use of “push notifications” - sending promotions, discounts and special event messages to guests based on their property location, purchase history, profiles, etc. Near field communication (NFC) technology is also being utilized to support applications such as opening room doors, earning loyalty points, renting a bike, accessing a rental car, and more. Finally, some hotels have adopted more futuristic technology. Robots are in use that have the ability to move between floors to deliver room service requests for all kinds of items - food, beverages, towels, toothbrushes, chargers and snacks. And infrared scanners are being used by housekeeping staff that can detect body heat within a room, alerting staff that the room is occupied and they should come back at a later time. The January Hotel Business Review will report on what some hotels are doing to maximize their opportunities in this exciting mobile technology space.