Editorial Board   Guest Author

Ms. Ginac

Linda Ginac

President & CEO, TalentGuard

Linda Ginac is the Chairman, President and Chief Executive Officer of TalentGuard, the Predictive People Development company.

Ms. Ginac's education started with an undergraduate degree in Liberal Arts from Norwich University, followed by a Master's in Career Development from John F. Kennedy University.

During her career, Ms. Ginac took numerous leadership roles. She was Vice President of Business Development at Computer People and Vice President of Marketing at EPSIAA, where  she was responsible for the global expansion of the brand. Ms. Ginac was also a marketing executive at pcOrder, working closely together with the team that led the company from a start-up to a NASDAQ-listed public corporation.

Cofiniti is another company where Ms. Ginac worked as a Vice President, this time of Product Strategy. At this position, she pioneered company's global entry into collaborative financial planning using cloud-based technology.

In 1999, Ms. Ginac founded a successful career development franchise to help clients all across the US and Canada and now she is at TalentGuard.

During her entire career, Ms. Ginac has been bringing innovative technology to the market and this has not remained unnoticed. At LEAD2016, she was recognized as a Top Corporate Leader Award - Over 35 winner by Leadership Excellence. She was also honored with a Central Texas' Most Powerful Business Woman Award by the Austin Business Journal and won the Women of the Year - Entrepreneur by the YWCA.

Ms. Ginac is also the author of “Fake Perfection“, a story about surviving transition; the Career Management Certification System, and a training program for career service professionals. Through the years, she has been published in many journals, online websites, magazines, and print newspapers.

Ms. Ginac can be contacted at 512-943-6800 or linda.ginac@talentguard.com

Coming up in January 2020...

Mobile Technology: Meeting Tech Expectations

What once seemed futuristic is now the norm, owing to the escalating developments in mobile technology, and hotels must continue to innovate in order to meet guest expectations. In a recent study from Mower, 65 percent of guests said they would gladly pay more for a hotel that provides the mobile technology they deem essential. The same study shows that 44 percent of travelers are more likely to book a smart hotel, and nearly 7 in 10 want to use smart devices provided by the hotel. And how do guests wish to use all this technology? A majority expressed a desire for mobile check-in and check-out, and mobile payment options. They also want to be able to stream content from their phone to the TV; to make service requests of the hotel staff; to control in-room lighting, temperature and sound; to order food and beverages; and to request a wake-up call - all from their mobile device. Guests also expressed preferences for robust wi-fi and convenient device charging ports throughout the hotel. They also appreciate the use of hotel branded apps which allow a guest to book a room, access loyalty programs, receive discounts and rewards, and even use the app to choose the room, floor and view they prefer. Some hotel apps also allow a customer to track their charges throughout their stay, rather than waiting to receive a bill at the end. Finally, mobile tech lounges are popping up more frequently in some hotels. These lounges offer guests the opportunity to perform tasks like airline check-ins or access to local info guides, but they also provide a place where guests can comfortably get some work done outside their room. The January Hotel Business Review will report on what some hotels are doing to meet their customers' expectations in the mobile technology space.