Editorial Board   Guest Author

Ms. Ginac

Linda Ginac

President & CEO, TalentGuard

Linda Ginac is the Chairman, President and Chief Executive Officer of TalentGuard, the Predictive People Development company.

Ms. Ginac's education started with an undergraduate degree in Liberal Arts from Norwich University, followed by a Master's in Career Development from John F. Kennedy University.

During her career, Ms. Ginac took numerous leadership roles. She was Vice President of Business Development at Computer People and Vice President of Marketing at EPSIAA, where  she was responsible for the global expansion of the brand. Ms. Ginac was also a marketing executive at pcOrder, working closely together with the team that led the company from a start-up to a NASDAQ-listed public corporation.

Cofiniti is another company where Ms. Ginac worked as a Vice President, this time of Product Strategy. At this position, she pioneered company's global entry into collaborative financial planning using cloud-based technology.

In 1999, Ms. Ginac founded a successful career development franchise to help clients all across the US and Canada and now she is at TalentGuard.

During her entire career, Ms. Ginac has been bringing innovative technology to the market and this has not remained unnoticed. At LEAD2016, she was recognized as a Top Corporate Leader Award - Over 35 winner by Leadership Excellence. She was also honored with a Central Texas' Most Powerful Business Woman Award by the Austin Business Journal and won the Women of the Year - Entrepreneur by the YWCA.

Ms. Ginac is also the author of “Fake Perfection“, a story about surviving transition; the Career Management Certification System, and a training program for career service professionals. Through the years, she has been published in many journals, online websites, magazines, and print newspapers.

Ms. Ginac can be contacted at 512-943-6800 or linda.ginac@talentguard.com

Coming up in May 2020...

Eco-Friendly Practices: Creative Innovation

Being eco-friendly is no longer a fad. It is an urgent planetary need and hotels are actively doing their part to reduce their carbon footprint by implementing sustainable, green practices. In addition to the goodwill derived from doing the right thing, hotels are also realizing the benefits to their business. A large percentage of Millennials expect hotels to be eco-friendly and will only patronize those properties that are proudly conforming. Consequently, more hotels are realizing that sustainability is a key element in a successful branding strategy. In addition, going green can lead to a more profitable bottom line, as savings on electricity, water and cleaning materials can add up. Also, there are other advantages that come with being an eco-friendly business, such as government subsidies and tax and loan incentives. As a result, many hotels are finding innovative ways to integrate eco-friendly practices into their business. Geo-thermal energy systems, along with energy-from-waste systems, are being used to heat and cool the property. Passive solar panels, green roofs, natural lighting and natural ventilation strategies also assist in energy conservation. Low-flow water systems and plumbing fixtures make a contribution, as does eco-friendly hardwood flooring, and energy efficient televisions and appliances throughout the property. In addition, some hotels have implemented in-room recycling programs, and only provide all-natural, personal care items. One hotel has actually constructed a bee-keeping operation on their grounds. Not only is this good for the bees but the hotel also produces products from the operation which they sell. This kind of creative innovation also holds enormous appeal to guests. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.