Editorial Board   Guest Author

Ms. Ginac

Linda Ginac

President & CEO, TalentGuard

Linda Ginac is the Chairman, President and Chief Executive Officer of TalentGuard, the Predictive People Development company.

Ms. Ginac's education started with an undergraduate degree in Liberal Arts from Norwich University, followed by a Master's in Career Development from John F. Kennedy University.

During her career, Ms. Ginac took numerous leadership roles. She was Vice President of Business Development at Computer People and Vice President of Marketing at EPSIAA, where  she was responsible for the global expansion of the brand. Ms. Ginac was also a marketing executive at pcOrder, working closely together with the team that led the company from a start-up to a NASDAQ-listed public corporation.

Cofiniti is another company where Ms. Ginac worked as a Vice President, this time of Product Strategy. At this position, she pioneered company's global entry into collaborative financial planning using cloud-based technology.

In 1999, Ms. Ginac founded a successful career development franchise to help clients all across the US and Canada and now she is at TalentGuard.

During her entire career, Ms. Ginac has been bringing innovative technology to the market and this has not remained unnoticed. At LEAD2016, she was recognized as a Top Corporate Leader Award - Over 35 winner by Leadership Excellence. She was also honored with a Central Texas' Most Powerful Business Woman Award by the Austin Business Journal and won the Women of the Year - Entrepreneur by the YWCA.

Ms. Ginac is also the author of “Fake Perfection“, a story about surviving transition; the Career Management Certification System, and a training program for career service professionals. Through the years, she has been published in many journals, online websites, magazines, and print newspapers.

Ms. Ginac can be contacted at 512-943-6800 or linda.ginac@talentguard.com

Coming up in November 2019...

Architecture & Design: Biophilic Design

The hospitality industry is constantly evolving to meet and exceed guest expectations. As a result, hotels are always on the lookout for new ways to improve the guest experience, and architecture and design is an essential part of this equation. Bold design is often the most effective way to make an exceptional first impression - an impression guests use to distinguish between brands. One design trend that is being embraced worldwide has become known as “Biophilic Design.” Biophilic design is based on the concept of biophilia, which is the theory that human beings have an innate tendency to seek out nature, natural elements, and natural forms. Biophilic design is more than hotels simply adding a surplus of plants; it involves incorporating specific design elements into a hotel in order to imbue it with a sense of wellness and well-being. Some of those elements include exposure to natural lighting; views of nature and rooms with a view; natural architectural patterns; salvaged or reclaimed woods of all types; reclaimed metals; sustainably sourced stone; living green walls and vertical gardens; and direct and indirect exposure to nature. Hotels that have incorporated biophilic design into their properties are reaping the benefits associated with this trend including reduced stress responses, better air quality, lower energy costs, and more positive guest reviews. Biophilic design has also been shown to improve guest moods and to satisfy consumer demand for environmental responsibility. Savvy hotel owners and managers are aware that nature-inspired elements enhance their guests' comfort and well-being, which is why this trend is becoming so prevalent. Biophilic design is just one topic in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.