Editorial Board   Guest Author

Mr. Stein

Dori Stein

Chief Executive Officer, Fornova

Dori Stein is an entrepreneur at heart. He thrives on building innovative organizations that apply leading-edge technologies to solve real world problems in new and exciting ways.

He is currently the Chief Executive Officer at Fornova, a company that is in pursuit of applying its patented visual web-scanning technologies, to solve the challenges in hotel distribution.

True to his Israeli roots, a country that has been dubbed the 'Startup Nation', Mr. Stein embraces the startups-world wholeheartedly. He began his first foray into the world of startups with SMBS, a venture that delivered an eCommerce solution to the diamond industry. The company was successfully sold in 2009.

Mr. Stein then moved on to bootstrap GoldenFeeds, another eCommerce technology startup, only this time it was solving the problems and creating new opportunities for the retail industry. His journey with GoldenFeeds eventually led him to encounter the challenges in the world of Hotel Distribution. Mr. Stein then founded Fornova, a second venture with the team behind GoldenFeeds, to focus on developing technology solutions for hospitality providers and resellers.

Mr. Stein continues to be an active member in the Israeli startup community, offering support, advice to and in turn learning from other innovative enterprises. He is easily excited by the challenges of pace-of-change and loves nothing more than to see and make things happen.

 Mr. Stein moved to London, from Israel, seven years ago, where he now lives with his wife and a young son. He holds a degree in accountancy and law.

 


Please visit http://www.fornova.com for more information.

Mr. Stein can be contacted at 44-20-7952-2365 or dori@fornova.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.