Editorial Board   Guest Author

Mr. Anderson

Calvin Anderson

Senior Vice President & Chief of Revenue Optimization, RLH Corporation

Calvin Anderson currently serves as the Senior Vice President and Chief of Revenue Optimization for RLH Corporation overseeing customer acquisition through revenue strategy, performance media, data management platforms, field marketing and strategic leadership over global sales.

Prior to RLH Corporation, Mr. Anderson served as Vice President and founder of the Managed Services division at Duetto, a leading revenue management software company based out of San Francisco. Mr. Anderson was a founder of Duetto's Managed Services (consulting) branch delivering a 7% operating income in the founding year with progressive growth into 2017.

Mr. Anderson also held senior revenue leadership roles in New York City as Director of Revenue for the New York Hilton Midtown, NYC's largest hotel and Director of Revenue for the Lexington Hotel, Autograph Collection with Highgate Hotels. In recent years, Mr. Anderson taught Distribution & Channel Management at the under undergraduate level and New Media & Distribution at the graduate-level for the NYU Tisch Center for Hospitality and Tourism, was a recipient of the NYC Revenue Management Professional of the Year, served on HSMAI's national Revenue Management Advisory Board and served as co-chair and chair of the HSMAI Revenue Optimization Conference.

Additionally, Mr. Anderson is co-authoring a textbook in partnership with Boston University and Pearson publishing company titled: Hospitality Revenue Management. In 2018, Mr. Anderson was named 'Hotels 20 Next-Gen Hospitality Leaders' by Hotels Mag sponsored by the Wall Street Journal.

Mr. Anderson graduated from the University of Kansas City Missouri in 2010 with a Bachelors of Arts. Mr. Anderson currently resides in Denver, Colorado.


Please visit http://www.rlhco.com for more information.

Mr. Anderson can be contacted at 800-733-5466 or calvin.anderson@rlhco.com

Coming up in October 2019...

Revenue Management: Focus On Profit

Revenue Management is still a relatively new profession within hotel operations and as such, it continues to evolve. One significant trend in this area is a shift away from using revenue as the foundation to generate key performance indicators (KPIs) and to instead place the emphasis on profit. Traditionally, revenue managers have relied on total revenue per available room (TrevPAR) and revenue per available room (RevPAR) as the basis of their KPIs. Now, some revenue managers are using gross operating profit per available room (GOPPAR) as their primary KPI. This puts profit at the center of revenue management strategy, and managers are increasingly searching for new ways to increase the profitability of their hotels. Return on Investment is the objective of any hotel investment, so it is only logical that profitability and ROI will be emphasized going forward. Another trend is an expanded focus on direct hotel bookings. Revenue managers know that one way to increase profitability is to steer guests away from online travel agencies (OTAs) and book directly with the hotel. This tactic also reinforces brand identity and loyalty, and encourages repeat business. In addition, it provides a valuable platform to market the hotel directly to the customer, and to upsell room upgrades or other services to them. Another trend for revenue managers involves automation in their software programs. Revenue management systems with automation are far more desirable than those without it. Automating data entry and logistics increases efficiency, allowing managers to spend more time on formulating strategy. As a bonus, an automated system helps with aggregating and interpreting data. The October issue of the Hotel Business Review will address these developments and document how some leading hotels are executing their revenue management strategies.