Editorial Board   Guest Author

Mr. Sloan

Kell Sloan

General Manager, Fairfield Inn & Suites Moncton NB

At an early age, Kell Sloan was told he wanted to become a concert pianist but with a tin ear, a rebellious streak and a Beach Boys album, Mr. Sloan soon fell in with the wrong crowd and took up professional surfing. At age six, permanently grounded and with no money to buy a surf board, Mr. Sloan sold chocolate bars door to door and found that by developing a compelling unique value proposition and dividing his home town into segments, he was able to focus on neighbourhoods were people were most likely to buy his chocolate bars. And buy they did.

Hiring other kids to sell for him, teaching them the fundamentals of chocolate bar sales, and coaching them to success, Mr. Sloan soon found himself once again grounded but with a surf board and a love of entrepreneurship, marketing and revenue management.

With over 25 + years of hospitality leadership in casinos, restaurants and hotels, if you took an MRI scan of that beautiful brain of his, it would show a large area devoted to thinking of nothing else but strategic planning, demand generation and profit optimization.

Mr. Sloan is currently the General Manager of the Fairfield Inn & Suites, Moncton, New Brunswick and leads an exceptional team of bilingual customer-orientated professionals dedicated to ensuring that every stay is exceptional. Fairfield Inn & Suites is part of the Marriott group of hotels and resorts.

 

Please visit http://www.marriott.com for more information.

Mr. Sloan can be contacted at +1 306-209-0981 or kell@kellsloan.com

Coming up in May 2020...

Eco-Friendly Practices: Creative Innovation

Being eco-friendly is no longer a fad. It is an urgent planetary need and hotels are actively doing their part to reduce their carbon footprint by implementing sustainable, green practices. In addition to the goodwill derived from doing the right thing, hotels are also realizing the benefits to their business. A large percentage of Millennials expect hotels to be eco-friendly and will only patronize those properties that are proudly conforming. Consequently, more hotels are realizing that sustainability is a key element in a successful branding strategy. In addition, going green can lead to a more profitable bottom line, as savings on electricity, water and cleaning materials can add up. Also, there are other advantages that come with being an eco-friendly business, such as government subsidies and tax and loan incentives. As a result, many hotels are finding innovative ways to integrate eco-friendly practices into their business. Geo-thermal energy systems, along with energy-from-waste systems, are being used to heat and cool the property. Passive solar panels, green roofs, natural lighting and natural ventilation strategies also assist in energy conservation. Low-flow water systems and plumbing fixtures make a contribution, as does eco-friendly hardwood flooring, and energy efficient televisions and appliances throughout the property. In addition, some hotels have implemented in-room recycling programs, and only provide all-natural, personal care items. One hotel has actually constructed a bee-keeping operation on their grounds. Not only is this good for the bees but the hotel also produces products from the operation which they sell. This kind of creative innovation also holds enormous appeal to guests. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.