Editorial Board   Guest Author

Ms. Rice

Doll Rice

Vice President of Revenue Optimization, Prism Hotels & Resorts

Doll Rice is the Vice President of Revenue Optimization for Prism Hotels & Resorts, an award-winning full-service hotel management, investment and advisory services company. Her professional responsibilities with the organization include assisting and supporting Prism's diverse portfolio of hotel properties in all areas of revenue management.

Over the course of more than two decades of wide-ranging hospitality industry experience, Ms. Rice has served in a wide in a variety of different operations positions. A 1997 job as a reservations manager at the Hilton SW Hotel in Houston, Texas, would alter the trajectory of her career. The position ultimately had a transformative impact on her perspective, realigning her professional goals and helping her realize that revenue management was her true passion. Prior to her return to Prism in 2012, Ms. Rice served as the Director of Market Strategy in Austin, Texas, for Marriott International from 2008 to 2012. Before that, she served as a Regional Director of Revenue Management with Prism Hotels & Resorts. While the majority of her professional experience has been with Marriott hotel brands, she has also provided revenue management services and expertise for a wide range of prestigious national and international hotel brands, including Hilton, IHG, Wyndham, Radisson, Choice, and Independent Hotels & Resorts.

Ms. Rice is a graduate of The University of Texas in Austin, Texas, where she earned a degree in journalism and public relations with a minor in business. A lifelong Longhorn, she currently resides in Austin, Texas where she enjoys the outdoors and spending time with her daughter.


Please visit http://www.prismhotels.com for more information.

Ms. Rice can be contacted at 214-987-9300 or doll.rice@prismhotels.com

Coming up in June 2019...

Sales & Marketing: Selling Experiences

There are innumerable strategies that Hotel Sales and Marketing Directors employ to find, engage and entice guests to their property, and those strategies are constantly evolving. A breakthrough technology, pioneering platform, or even a simple algorithm update can cause new trends to emerge and upend the best laid plans. Sales and marketing departments must remain agile so they can adapt to the ever changing digital landscape. As an example, the popularity of virtual reality is on the rise, as 360 interactive technologies become more mainstream. Chatbots and artificial intelligence are also poised to become the next big things, as they take guest personalization to a whole new level. But one sales and marketing trend that is currently resulting in major benefits for hotels is experiential marketing - the effort to deliver an experience to potential guests. Mainly this is accomplished through the creative use of video and images, and by utilizing what has become known as User Generated Content. By sharing actual personal content (videos and pictures) from satisfied guests who have experienced the delights of a property, prospective guests can more easily imagine themselves having the same experience. Similarly, Hotel Generated Content is equally important. Hotels are more than beds and effective video presentations can tell a compelling story - a story about what makes the hotel appealing and unique. A video walk-through of rooms is essential, as are video tours in different areas of a hotel. The goal is to highlight what makes the property exceptional, but also to show real people having real fun - an experience that prospective guests can have too. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.