Editorial Board   Guest Author

Mr. Cabral

Armando Cabral

General Manager, Ty Lounge, The Biltmore Santa Barbara

A native of Mexico City, Armando Cabral was educated at Glion Institute of Higher Education and Universidad del Valle de Mexico. From there, he began his journey with Four Seasons Hotels and Resorts as a Manager in Training at Four Seasons Resort Costa Rica. The warm and welcoming staff and “family” he developed during his time there are what made him ultimately decide that Four Seasons was the company he wanted to build his career with.

After completing the MIT program, Mr. Cabral was promoted to the role of Restaurant Assistant Manager where he oversaw the Resort's signature busiest outlet. Fast forward a few years, as Mr. Cabral transitioned to the power house of the Resort: In-Room Dining, where he also oversaw the execution of the Extraordinary Experiences program, which included intimate and romantic seaside dining, as well as over-the -top private dining events at the Resort' residences. These specialty events are where Mr. Cabral discovered his passion for creating truly memorable and unforgettable experiences.

Mr. Cabral's next move took him to the sun-filled coast of California, at the iconic Four Seasons Resort The Biltmore Santa Barbara. He spent six years at the modern Italian restaurant, Bella Vista, before moving to the unique and historic Coral Casino Beach and Cabana Club, where he oversaw and assisted in all facets of the dining program.

Mr. Cabral's latest transition came in the form of a promotion to General Manager of Ty Lounge, the Resort's bustling Spanish-infused bar and lounge. His passion for creating has driven him in creating an upscale, locally-inspired beverage and dining program, which has been wildly successful. Ty Lounge is heralded by locals and visiting guests, as the prime spot to celebrate, either inside the elaborately decorated lounge, or outside on the Luna Terrace, overlooking the Pacific Ocean.

Please visit http://www.fourseasons.com for more information.

Mr. Cabral can be contacted at 805-969-2261 or armando.cabral@fourseasons.com

Coming up in July 2019...

Hotel Spa: Pursuing Distinction

The Wellness Movement continues to evolve and hotel spas continue to innovate in order to keep pace. Fueled by intense competition within the industry, hotel spas are seeking creative ways to differentiate themselves in the market. An increasing number of customers are searching for very specific, niche treatments that address their particular health concerns and, as a result, some leading spas have achieved distinction by offering only one specialized treatment. Meditation and mindfulness practices are becoming increasingly mainstream as are alternative treatments and therapies, such as Ayurvedic therapies, Reiki, energy work and salt therapy. Some spas specialize in stress management and offer lifestyle coaching sessions as part of their program.  Other spas are fully embracing new technologies as a way to differentiate themselves, such as providing wearable devices that track health and fitness biomarkers, or robots programmed with artificial intelligence to control spa environments, or virtual reality add-ons that transport guests to relaxing places around the world. Some spas have chosen to specialize in medical procedures such as liposuction, laser skin therapy, phototherapy facials, Botox and facial fillers, acupuncture and permanent hair removal, in addition to cosmetic body shaping procedures and  teeth whitening treatments. Similarly, other spas are offering comprehensive health check-ups and counseling services for those who are interested in disease prevention treatments. Finally, as hotel spas continue to become more diverse, accessible and specialized, there is a growing demand for health professionals with a specific area of expertise. There is a proliferation of top class, quality wellness practitioners who make a name for themselves by offering their services around the globe, including athletes, chefs, doctors, physical trainers and weight loss specialists. The July issue of the Hotel Business Review will report on these trends and developments and examine how some hotel spas are integrating them into their operations.