Editorial Board   Guest Author

Mr. Carr

Harry Carr

Corporate Director of Revenue Management, Pivot Hotels & Resorts

Harry Carr, the Corporate Director of Revenue Management for Pivot Hotels and Resorts has been involved in the evolving discipline of revenue management since 1998. With over 20 years of hospitality experience in lifestyle hotels, destination resorts and branded properties, he has been able to drive total revenue and gain market share for diverse properties.

Mr. Carr joined Pivot Hotels & Resorts in 2015 and assisted in repositioning Hotel Zephyr, the first property in the Pivot portfolio. The Zephyr was able to grow revenue by 33% and grew the RevPAR index from 101.6% to 115.3%. In 2016 he was named revenue manager of the year and promoted to lead the team from the corporate level. He has been instrumental in growing the Pivot portfolio from a single property to 11 operating properties and 17 total including those under development. The rapid growth of the lifestyle division within Davidson Hotels and Resorts has required Mr. Carr to focus on recruiting, developing and retaining an industry leading team of Directors of Revenue Management.

Before joining Pivot, Mr. Carr worked with leading lifestyle companies at SBE and Viceroy Hotel Group as well as Branded hotels at Interstate Hotels and Resorts, Starwood and Hilton. His experience extends outside of the United States to international sites with a focus on the Caribbean. He built the revenue management structure from the ground up for The Maho Group on the island of St. Maarten consisting of 5 independent hotels. Early in his career, Mr. Carr worked in the front office, housekeeping and sales giving him first-hand knowledge of how top line results impact operations and ultimately the profitability of the hotel. Mr. Carr is active within HSMAI and enjoys volunteering with the American Red Cross.


Please visit http://www.pivothotels.com for more information.

Mr. Carr can be contacted at 678-349-0909 or info@pivothotels.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.