Editorial Board   Guest Author

Mr. Carr

Harry Carr

Corporate Director of Revenue Management, Pivot Hotels & Resorts

Harry Carr, the Corporate Director of Revenue Management for Pivot Hotels and Resorts has been involved in the evolving discipline of revenue management since 1998. With over 20 years of hospitality experience in lifestyle hotels, destination resorts and branded properties, he has been able to drive total revenue and gain market share for diverse properties.

Mr. Carr joined Pivot Hotels & Resorts in 2015 and assisted in repositioning Hotel Zephyr, the first property in the Pivot portfolio. The Zephyr was able to grow revenue by 33% and grew the RevPAR index from 101.6% to 115.3%. In 2016 he was named revenue manager of the year and promoted to lead the team from the corporate level. He has been instrumental in growing the Pivot portfolio from a single property to 11 operating properties and 17 total including those under development. The rapid growth of the lifestyle division within Davidson Hotels and Resorts has required Mr. Carr to focus on recruiting, developing and retaining an industry leading team of Directors of Revenue Management.

Before joining Pivot, Mr. Carr worked with leading lifestyle companies at SBE and Viceroy Hotel Group as well as Branded hotels at Interstate Hotels and Resorts, Starwood and Hilton. His experience extends outside of the United States to international sites with a focus on the Caribbean. He built the revenue management structure from the ground up for The Maho Group on the island of St. Maarten consisting of 5 independent hotels. Early in his career, Mr. Carr worked in the front office, housekeeping and sales giving him first-hand knowledge of how top line results impact operations and ultimately the profitability of the hotel. Mr. Carr is active within HSMAI and enjoys volunteering with the American Red Cross.


Please visit http://www.pivothotels.com for more information.

Mr. Carr can be contacted at +1 678-349-0909 or hcarr@davidsonhotels.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.