Editorial Board   Guest Author

Mr. Gancos

James Gancos

Chief Executive Officer & Founder, The Guestbook

James Gancos is a seasoned hotel executive and innovator in the revenue management, distribution, and loyalty disciplines. He has been moderator, panelist, and presenter at countless industry events, including the Direct Booking Summit, Revenue Strategy Summit, Eye for Travel, Independent Lodging Congress, and Revenue Optimization Conference.

Mr. Gancos is currently CEO & Founder of The Guestbook - an holistic direct booking conversion, loyalty, and distribution platform for over 600 hotels that utilizes cash rewards to drive meaningful business results. Mr. Gancos and his team at The Guestbook recently launched a sister service, Gopher, that works for any hotel. Gopher is a Chrome extension that pops up on major OTAs with a link to the respective hotel's own booking engine with a “guaranteed better deal” through a combination of rate and cash rewards.

Prior to founding The Guestbook, Mr. Gancos held General Manager positions at the W Los Angeles, W Istanbul, and Planet Hollywood Resort & Casino in Las Vegas as well as Hotel Manager positions at the Sheraton Seattle and Sheraton Kauai Resort in Hawaii.  In addition, he served as North America Director of Operations for Starwood for three years working directly for the divisional President on all aspects of division management.  He has served on the board of the Hotel Association of Los Angeles and represented hotels for multiple corporate IT, revenue management, and loyalty projects.

Prior to Starwood, Mr. Gancos worked as a Senior Consultant for Ernst & Young specializing in business process reengineering and IT-enablement projects for fortune 500 companies across multiple industries. 

Mr. Gancos graduated Cum Laude from Duke University with a Bachelor of Science in Economics and holds an MBA from the Harvard Business School.  

 


Please visit http://www.theguestbook.com for more information.

Mr. Gancos can be contacted at 323-538-0002 or james@theguestbook.com

Coming up in January 2019...

Mobile Technology: The Future is Now

Mobile Technology continues to advance at a relentless pace and the hotel industry continues to adapt. Hotel guests have shown a strong preference for mobile self-service - from checking-in/out at a hotel kiosk, to ordering room service, making dinner reservations, booking spa treatments, and managing laundry/dry cleaning services. And they also enjoy the convenience of paying for these services with smart phone mobile payments. In addition, some hotels have adopted a “concierge in your pocket” concept. Through a proprietary hotel app, guests can access useful information such as local entertainment venues, tourist attractions, event calendars, and medical facilities and services. In-room entertainment continues to be a key factor, as guests insist on the capacity to plug in their own mobile devices to customize their entertainment choices. Mobile technology also allows for greater marketing opportunities. For example, many hotels have adopted the use of “push notifications” - sending promotions, discounts and special event messages to guests based on their property location, purchase history, profiles, etc. Near field communication (NFC) technology is also being utilized to support applications such as opening room doors, earning loyalty points, renting a bike, accessing a rental car, and more. Finally, some hotels have adopted more futuristic technology. Robots are in use that have the ability to move between floors to deliver room service requests for all kinds of items - food, beverages, towels, toothbrushes, chargers and snacks. And infrared scanners are being used by housekeeping staff that can detect body heat within a room, alerting staff that the room is occupied and they should come back at a later time. The January Hotel Business Review will report on what some hotels are doing to maximize their opportunities in this exciting mobile technology space.