Editorial Board   Guest Author

Ms. Levin

Jessica Leigh Levin

President, Seven Degrees Communications

Jessica Leigh Levin, MBA, CMP, CAE, DES and President of Seven Degrees Communications is an author, speaker, and communications expert with almost two decades of event industry experience. A “recovering” meeting planner, Ms. Levin's expertise lies at the intersection of digital communications, strategic marketing and relationship building. Known as a connector, she has worked with corporations, associations and individuals to create and strengthen their brand messages through traditional and digital marketing with an emphasis on face-to-face experiences.

An active member of the meetings industry, she has served on the board of PCMA New York for six years including as chapter president. She has received numerous accolades for her work in marketing as well as in both the business community and for her charitable contributions and volunteer work.

Her books Everyone Has Sh*t: Unsolicted Advice for Being Human and Perfect Pairings: The Art of Connecting People are available on Amazon. She's recently launched Talkin' Sh*t: The Unsolicited Podcast with a goal of spreading more kindness to humanity.

Ms. Levin speaks on topics ranging from event design and marketing communications to more inspirational and motivational talks based on her writing.

She has an MBA from Rutgers University and graduated from Florida State with a degree in marketing and entrepreneurship. Ms. Levin lives in New Jersey where she also runs a landscaping business with her husband. In her free time she enjoys drinking wine and has more kitchen gadgets than places to store them.

 


Please visit http://www.sevendegreescommunications.com for more information.

Ms. Levin can be contacted at 908-912-4418 or jlevin@sevendegreescommunications.com

Coming up in January 2019...

Mobile Technology: The Future is Now

Mobile Technology continues to advance at a relentless pace and the hotel industry continues to adapt. Hotel guests have shown a strong preference for mobile self-service - from checking-in/out at a hotel kiosk, to ordering room service, making dinner reservations, booking spa treatments, and managing laundry/dry cleaning services. And they also enjoy the convenience of paying for these services with smart phone mobile payments. In addition, some hotels have adopted a “concierge in your pocket” concept. Through a proprietary hotel app, guests can access useful information such as local entertainment venues, tourist attractions, event calendars, and medical facilities and services. In-room entertainment continues to be a key factor, as guests insist on the capacity to plug in their own mobile devices to customize their entertainment choices. Mobile technology also allows for greater marketing opportunities. For example, many hotels have adopted the use of “push notifications” - sending promotions, discounts and special event messages to guests based on their property location, purchase history, profiles, etc. Near field communication (NFC) technology is also being utilized to support applications such as opening room doors, earning loyalty points, renting a bike, accessing a rental car, and more. Finally, some hotels have adopted more futuristic technology. Robots are in use that have the ability to move between floors to deliver room service requests for all kinds of items - food, beverages, towels, toothbrushes, chargers and snacks. And infrared scanners are being used by housekeeping staff that can detect body heat within a room, alerting staff that the room is occupied and they should come back at a later time. The January Hotel Business Review will report on what some hotels are doing to maximize their opportunities in this exciting mobile technology space.