Editorial Board   Guest Author

Ms. Levin

Jessica Leigh Levin

President, Seven Degrees Communications

Jessica Leigh Levin, MBA, CMP, CAE, DES and President of Seven Degrees Communications is an author, speaker, and communications expert with almost two decades of event industry experience. A “recovering” meeting planner, Ms. Levin's expertise lies at the intersection of digital communications, strategic marketing and relationship building. Known as a connector, she has worked with corporations, associations and individuals to create and strengthen their brand messages through traditional and digital marketing with an emphasis on face-to-face experiences.

An active member of the meetings industry, she has served on the board of PCMA New York for six years including as chapter president. She has received numerous accolades for her work in marketing as well as in both the business community and for her charitable contributions and volunteer work.

Her books Everyone Has Sh*t: Unsolicted Advice for Being Human and Perfect Pairings: The Art of Connecting People are available on Amazon. She's recently launched Talkin' Sh*t: The Unsolicited Podcast with a goal of spreading more kindness to humanity.

Ms. Levin speaks on topics ranging from event design and marketing communications to more inspirational and motivational talks based on her writing.

She has an MBA from Rutgers University and graduated from Florida State with a degree in marketing and entrepreneurship. Ms. Levin lives in New Jersey where she also runs a landscaping business with her husband. In her free time she enjoys drinking wine and has more kitchen gadgets than places to store them.

 


Please visit http://www.sevendegreescommunications.com for more information.

Ms. Levin can be contacted at 908-912-4418 or jlevin@sevendegreescommunications.com

Coming up in July 2019...

Hotel Spa: Pursuing Distinction

The Wellness Movement continues to evolve and hotel spas continue to innovate in order to keep pace. Fueled by intense competition within the industry, hotel spas are seeking creative ways to differentiate themselves in the market. An increasing number of customers are searching for very specific, niche treatments that address their particular health concerns and, as a result, some leading spas have achieved distinction by offering only one specialized treatment. Meditation and mindfulness practices are becoming increasingly mainstream as are alternative treatments and therapies, such as Ayurvedic therapies, Reiki, energy work and salt therapy. Some spas specialize in stress management and offer lifestyle coaching sessions as part of their program.  Other spas are fully embracing new technologies as a way to differentiate themselves, such as providing wearable devices that track health and fitness biomarkers, or robots programmed with artificial intelligence to control spa environments, or virtual reality add-ons that transport guests to relaxing places around the world. Some spas have chosen to specialize in medical procedures such as liposuction, laser skin therapy, phototherapy facials, Botox and facial fillers, acupuncture and permanent hair removal, in addition to cosmetic body shaping procedures and  teeth whitening treatments. Similarly, other spas are offering comprehensive health check-ups and counseling services for those who are interested in disease prevention treatments. Finally, as hotel spas continue to become more diverse, accessible and specialized, there is a growing demand for health professionals with a specific area of expertise. There is a proliferation of top class, quality wellness practitioners who make a name for themselves by offering their services around the globe, including athletes, chefs, doctors, physical trainers and weight loss specialists. The July issue of the Hotel Business Review will report on these trends and developments and examine how some hotel spas are integrating them into their operations.