Editorial Board   Guest Author

Ms. Levin

Jessica Levin

President & Chief Connector, Seven Degrees

With a background in business strategy and marketing, Jessica Levin's passion for connecting people and creating experiences is evident in everything she does. Ms. Levin's expertise lies at the intersection of marketing and technology. Understanding people first and foremost, she has combined traditional relationship building techniques with modern communications tools to help clients meet their goals.

For two decades she has worked with businesses and not-for-profit organizations across North America on the development and execution of strategic planning and marketing initiatives designed to grow revenue and market share. She's worked with companies on employee professional development and CSR initiatives.

Ms. Levin believes in volunteerism. She is the President of the New Jersey Professional Services Marketers Association (NJPSMG) and the Breadwinners Chapter of Centricity. She also served as Director of Marketing for the charity, Operation BBQ Relief.

NJBIZ named her as one of New Jersey's Best Fifty Women in Business and previously to New Jersey's Top Forty Under 40. She was named to the 2016 Best Marketing and Communications Professionals Under 40 list by the NJ Ad Club and Jersey Shore Public Relations and Advertising Association and was inducted into New Jersey's Advertising Hall of Fame in 2016. She was named a Finalist for Woman of the Year from the Women's Center for Entrepreneurship. In 2014 she made MeetingsNet's Top 10 Social Media Influencers List. She was twice named Planner to Watch by Convention South magazine and was inducted into the New Jersey Social Media Hall of Fame.

A motivational and engaging speaker, Ms. Levin frequently presents on marketing, networking & business development, event strategy and humanity. She has authored numerous articles and blog posts and wrote the book, Perfect Pairings: The Art of Connecting People and Everyone Has Sh*t: Unsolicited Advice for Being Human.

Ms. Levin earned a Master of Business Administration with a concentration in Marketing from Rutgers University and a Bachelor of Science from Florida State University in with majors in Marketing, Management and Entrepreneurship.

Ms. Levin holds the designations Certified Association Executive (CAE), Certified Meeting Professional (CMP) and Digital Event Strategist (DES).

Please visit http://www.sevendegrees.co for more information.

Ms. Levin can be contacted at +1 908-912-4418 or jessica@sevendegrees.co

Coming up in June 2020...

Sales & Marketing: Technology Rules

It is impossible for any hotel to develop an effective sales and marketing plan that doesn't include a wide-ranging digital strategy. Online platforms have impacted virtually every aspect of their business, due to major changes in how Internet users research, plan, and book their hotel visits. As a result, a successful plan includes generating traffic through the use of a hotel website, social media, email and a myriad of other digital marketing technologies. One such strategy uses data collection and automation technology to create personalized content to individual customers. The goal of personalization marketing is to engage potential customers by communicating with them as individuals - to establish a more personal relationship - as a way of encouraging them to visit a property. Video marketing is also extremely important. Showing someone authentic video from a specific location is immersive and engaging, and video is still the preferred way for customers to interact with a hotel brand. Voice and Visual Search are increasingly in demand, as consumers are moving away from typing queries into a search engine. Instead, they can simply speak their request into their phone, and find and book a hotel without ever typing a word. Similarly, other platforms allow consumers to search visually for almost any image, and find out pricing information, shopping comparisons and how-to-buy - all from the app. The adoption of Artificial Intelligence is also becoming popular. The ability of chatbots to answer simple questions or fulfill requests 24/7 is undeniably appealing. In addition, A.I. seems best positioned to qualify leads that can be later nurtured and closed by a human sales expert - all at a fraction of the cost of a traditional support team. The June Hotel Business Review will examine how some sales and marketing professionals are integrating these innovative technologies into their operations.