Editorial Board   Guest Author

Ms. Levin

Jessica Levin

President & Chief Connector, Seven Degrees

With a background in business strategy and marketing, Jessica Levin's passion for connecting people and creating experiences is evident in everything she does. Ms. Levin's expertise lies at the intersection of marketing and technology. Understanding people first and foremost, she has combined traditional relationship building techniques with modern communications tools to help clients meet their goals.

For two decades she has worked with businesses and not-for-profit organizations across North America on the development and execution of strategic planning and marketing initiatives designed to grow revenue and market share. She's worked with companies on employee professional development and CSR initiatives.

Ms. Levin believes in volunteerism. She is the President of the New Jersey Professional Services Marketers Association (NJPSMG) and the Breadwinners Chapter of Centricity. She also served as Director of Marketing for the charity, Operation BBQ Relief.

NJBIZ named her as one of New Jersey's Best Fifty Women in Business and previously to New Jersey's Top Forty Under 40. She was named to the 2016 Best Marketing and Communications Professionals Under 40 list by the NJ Ad Club and Jersey Shore Public Relations and Advertising Association and was inducted into New Jersey's Advertising Hall of Fame in 2016. She was named a Finalist for Woman of the Year from the Women's Center for Entrepreneurship. In 2014 she made MeetingsNet's Top 10 Social Media Influencers List. She was twice named Planner to Watch by Convention South magazine and was inducted into the New Jersey Social Media Hall of Fame.

A motivational and engaging speaker, Ms. Levin frequently presents on marketing, networking & business development, event strategy and humanity. She has authored numerous articles and blog posts and wrote the book, Perfect Pairings: The Art of Connecting People and Everyone Has Sh*t: Unsolicited Advice for Being Human.

Ms. Levin earned a Master of Business Administration with a concentration in Marketing from Rutgers University and a Bachelor of Science from Florida State University in with majors in Marketing, Management and Entrepreneurship.

Ms. Levin holds the designations Certified Association Executive (CAE), Certified Meeting Professional (CMP) and Digital Event Strategist (DES).

Please visit http://www.sevendegrees.co for more information.

Ms. Levin can be contacted at +1 908-912-4418 or jessica@sevendegrees.co

Coming up in November 2020...

Hotel Design: Home Away From Home

With the rise of the sharing economy and the peer-to-peer marketplace for lodging options, hoteliers are re-thinking the look, feel and appeal of their locations. There is an emphasis on re-creating a feeling of homeyness - a comfortable, cozy and inviting space that feels like home. 'This is accomplished through the careful selection of furniture design, paint colors, lighting design, artwork, bathroom fixtures and textile accessories. In addition, some hotels are providing their guests with upscale amenities, such as a book and movie library, home-style kitchenettes, a coffee machine with locally-sourced beans and tea, or even a batch of fresh-baked cookies. Similarly, there is a growing design trend based on the concept of place-making. Travelers are searching for experiences that are unique and authentic to the locale in which they find themselves, and so hotel designers are integrating a sense of place into their work. This is partially achieved by incorporating traditional artisanal crafts and other local artwork into hotel rooms and communal spaces. Another design trend includes the creation of full-service, co-working environments within the hotel. Guests don't like to stay alone in their room when they need to work, so now they can go downstairs to the lobby-or up to the roof-to work among others. These areas encourage guests - and non-guests alike - to stay as long as they like and to partake of hotel amenities. Finally, recognizing the importance of the Wellness Movement, some designers are exploring how room design can increase the likelihood of deep and restorative sleep. Creating dark and quiet spaces, blocking excessive light, providing guests with a selection of different kinds of pillows, and the ability to control room temperature, are a few of the best practices in this area. These are some of the architecture and design topics that will be covered in the November issue of the Hotel Business Review.