Editorial Board   Guest Author

Mr. Perez

Julio Perez

Executive Vice-President, Bahia Principe Hotels & Resorts

As Executive Vice-President, Julio Perez leads the Sales and E-Commerce departments of Bahia Principe Hotels & Resorts. In his role, he not only oversees initiatives that include worldwide sales policies and global sales strategies, but also ensures the coordination and motivation of all fields involving the brand's commercial practice.

Mr. Perez serves as the link between the operational departments of the company and the sales department, as well as other key departments such as Finance and Business Administration. Bahia Principe Hotels & Resorts is one of the key components of Grupo Piñero, and as Executive Vice-President, Mr. Perez is responsible for forming liaisons with other companies in the conglomerate, such as Soltour and Coming 2, as well as taking charge of developing new projects within Bahia Principe Hotels & Resorts, such as vacation rentals and branded loyalty programs.

Bahia Principe made the greatest contribution to the group's sales in 2017, accounting for 72 percent of the total. The brand attributed the figure, a 6.5 percent increase from 2016, to an 82 percent average occupancy rate throughout the year at 24 properties in Dominican Republic, Mexico, Jamaica and Spain, with more than 13,000 rooms.

Previously, Mr. Perez served as the General Manager in the Balearic Islands, Spain for Levantina & Associates for five years until he was offered his current position in the year 2014. With Levantina, a world leader in the supply of natural stone for large-scale hotels and other projects, he was responsible for the Balearic Islands, Tenerife (Spain) and the Caribbean region.

Mr. Perez holds a B.A. in Business Administration from Know How Business College University of Wales and a Master's in Marketing and Commercial Strategy. He is currently based out of Palma de Mallorca, Spain, where Bahia Principe Hotel & Resorts is headquartered.


Please visit http://www.bahia-principe.com for more information.

Mr. Perez can be contacted at +34 971 787000 or jperez@bahia-principe.com

Coming up in July 2019...

Hotel Spa: Pursuing Distinction

The Wellness Movement continues to evolve and hotel spas continue to innovate in order to keep pace. Fueled by intense competition within the industry, hotel spas are seeking creative ways to differentiate themselves in the market. An increasing number of customers are searching for very specific, niche treatments that address their particular health concerns and, as a result, some leading spas have achieved distinction by offering only one specialized treatment. Meditation and mindfulness practices are becoming increasingly mainstream as are alternative treatments and therapies, such as Ayurvedic therapies, Reiki, energy work and salt therapy. Some spas specialize in stress management and offer lifestyle coaching sessions as part of their program.  Other spas are fully embracing new technologies as a way to differentiate themselves, such as providing wearable devices that track health and fitness biomarkers, or robots programmed with artificial intelligence to control spa environments, or virtual reality add-ons that transport guests to relaxing places around the world. Some spas have chosen to specialize in medical procedures such as liposuction, laser skin therapy, phototherapy facials, Botox and facial fillers, acupuncture and permanent hair removal, in addition to cosmetic body shaping procedures and  teeth whitening treatments. Similarly, other spas are offering comprehensive health check-ups and counseling services for those who are interested in disease prevention treatments. Finally, as hotel spas continue to become more diverse, accessible and specialized, there is a growing demand for health professionals with a specific area of expertise. There is a proliferation of top class, quality wellness practitioners who make a name for themselves by offering their services around the globe, including athletes, chefs, doctors, physical trainers and weight loss specialists. The July issue of the Hotel Business Review will report on these trends and developments and examine how some hotel spas are integrating them into their operations.