Editorial Board   Guest Author

Mr. Perez

Julio Perez

Executive Vice-President, Bahia Principe Hotels & Resorts

As Executive Vice-President, Julio Perez leads the Sales and E-Commerce departments of Bahia Principe Hotels & Resorts. In his role, he not only oversees initiatives that include worldwide sales policies and global sales strategies, but also ensures the coordination and motivation of all fields involving the brand's commercial practice.

Mr. Perez serves as the link between the operational departments of the company and the sales department, as well as other key departments such as Finance and Business Administration. Bahia Principe Hotels & Resorts is one of the key components of Grupo Piñero, and as Executive Vice-President, Mr. Perez is responsible for forming liaisons with other companies in the conglomerate, such as Soltour and Coming 2, as well as taking charge of developing new projects within Bahia Principe Hotels & Resorts, such as vacation rentals and branded loyalty programs.

Bahia Principe made the greatest contribution to the group's sales in 2017, accounting for 72 percent of the total. The brand attributed the figure, a 6.5 percent increase from 2016, to an 82 percent average occupancy rate throughout the year at 24 properties in Dominican Republic, Mexico, Jamaica and Spain, with more than 13,000 rooms.

Previously, Mr. Perez served as the General Manager in the Balearic Islands, Spain for Levantina & Associates for five years until he was offered his current position in the year 2014. With Levantina, a world leader in the supply of natural stone for large-scale hotels and other projects, he was responsible for the Balearic Islands, Tenerife (Spain) and the Caribbean region.

Mr. Perez holds a B.A. in Business Administration from Know How Business College University of Wales and a Master's in Marketing and Commercial Strategy. He is currently based out of Palma de Mallorca, Spain, where Bahia Principe Hotel & Resorts is headquartered.


Please visit http://www.bahia-principe.com for more information.

Mr. Perez can be contacted at 34971787000 or jperez@bahia-principe.com

Coming up in May 2020...

Eco-Friendly Practices: Creative Innovation

Being eco-friendly is no longer a fad. It is an urgent planetary need and hotels are actively doing their part to reduce their carbon footprint by implementing sustainable, green practices. In addition to the goodwill derived from doing the right thing, hotels are also realizing the benefits to their business. A large percentage of Millennials expect hotels to be eco-friendly and will only patronize those properties that are proudly conforming. Consequently, more hotels are realizing that sustainability is a key element in a successful branding strategy. In addition, going green can lead to a more profitable bottom line, as savings on electricity, water and cleaning materials can add up. Also, there are other advantages that come with being an eco-friendly business, such as government subsidies and tax and loan incentives. As a result, many hotels are finding innovative ways to integrate eco-friendly practices into their business. Geo-thermal energy systems, along with energy-from-waste systems, are being used to heat and cool the property. Passive solar panels, green roofs, natural lighting and natural ventilation strategies also assist in energy conservation. Low-flow water systems and plumbing fixtures make a contribution, as does eco-friendly hardwood flooring, and energy efficient televisions and appliances throughout the property. In addition, some hotels have implemented in-room recycling programs, and only provide all-natural, personal care items. One hotel has actually constructed a bee-keeping operation on their grounds. Not only is this good for the bees but the hotel also produces products from the operation which they sell. This kind of creative innovation also holds enormous appeal to guests. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.