Editorial Board   Guest Author

Mr. Inabinett

Matt Inabinett

Director of Sales & Marketing, JW Marriott Austin

Matt Inabinett is Director of Sales & Marketing at JW Marriott Austin, a luxurious hotel in downtown Austin, TX. This upscale destination is home to 1,012 plush guest rooms and suites, coupled with a superior location in the heart of downtown Austin and comfortable amenities that go above and beyond the ordinary. As the leading choice in Austin Convention Center hotels, JW Marriott Austin offers an unprecedented 120,000 square feet of stylish, sophisticated Austin meeting and event facilities for both large and intimate events.

Mr. Inabinett has worked for Marriott for more than 10 years and has continued to make a positive and lasting impact on each team he's lead. He started with the Marriott Rivercenter and Riverwalk hotels in San Antonio in 2007 as a Sales Manager. In 2009, he was promoted to Sr. Sales Manager and then in 2011 as Sr. Sales Executive. In 2012, he was again promoted as a Sr. Sales Executive for the JW Marriott San Antonio Hill Country Resort & Spa. In 2013, Mr. Inabinett returned to the Marriott Rivercenter and Riverwalk hotels as the Director of Group Sales. Within this position, he oversaw a team responsible for booking $45+ million in group revenue for these combined hotels with 1,504 combined guestrooms and suit

 Mr. Inabinett joined the JW Marriott Austin team as Director of Sales & Marketing in 2017, and he's responsible for the property's daily sales efforts, as well as the overall positioning of the hotel, brand communication and the development of customers for the property.

 

Please visit http://www.marriott.com for more information.

Mr. Inabinett can be contacted at 512-474-4777 or matt.inabinett@marriott.com

Coming up in June 2020...

Sales & Marketing: Technology Rules

It is impossible for any hotel to develop an effective sales and marketing plan that doesn't include a wide-ranging digital strategy. Online platforms have impacted virtually every aspect of their business, due to major changes in how Internet users research, plan, and book their hotel visits. As a result, a successful plan includes generating traffic through the use of a hotel website, social media, email and a myriad of other digital marketing technologies. One such strategy uses data collection and automation technology to create personalized content to individual customers. The goal of personalization marketing is to engage potential customers by communicating with them as individuals - to establish a more personal relationship - as a way of encouraging them to visit a property. Video marketing is also extremely important. Showing someone authentic video from a specific location is immersive and engaging, and video is still the preferred way for customers to interact with a hotel brand. Voice and Visual Search are increasingly in demand, as consumers are moving away from typing queries into a search engine. Instead, they can simply speak their request into their phone, and find and book a hotel without ever typing a word. Similarly, other platforms allow consumers to search visually for almost any image, and find out pricing information, shopping comparisons and how-to-buy - all from the app. The adoption of Artificial Intelligence is also becoming popular. The ability of chatbots to answer simple questions or fulfill requests 24/7 is undeniably appealing. In addition, A.I. seems best positioned to qualify leads that can be later nurtured and closed by a human sales expert - all at a fraction of the cost of a traditional support team. The June Hotel Business Review will examine how some sales and marketing professionals are integrating these innovative technologies into their operations.