Editorial Board   Guest Author

Mr. Inabinett

Matt Inabinett

Director of Sales & Marketing, JW Marriott Austin

Matt Inabinett is Director of Sales & Marketing at JW Marriott Austin, a luxurious hotel in downtown Austin, TX. This upscale destination is home to 1,012 plush guest rooms and suites, coupled with a superior location in the heart of downtown Austin and comfortable amenities that go above and beyond the ordinary. As the leading choice in Austin Convention Center hotels, JW Marriott Austin offers an unprecedented 120,000 square feet of stylish, sophisticated Austin meeting and event facilities for both large and intimate events.

Mr. Inabinett has worked for Marriott for more than 10 years and has continued to make a positive and lasting impact on each team he's lead. He started with the Marriott Rivercenter and Riverwalk hotels in San Antonio in 2007 as a Sales Manager. In 2009, he was promoted to Sr. Sales Manager and then in 2011 as Sr. Sales Executive. In 2012, he was again promoted as a Sr. Sales Executive for the JW Marriott San Antonio Hill Country Resort & Spa. In 2013, Mr. Inabinett returned to the Marriott Rivercenter and Riverwalk hotels as the Director of Group Sales. Within this position, he oversaw a team responsible for booking $45+ million in group revenue for these combined hotels with 1,504 combined guestrooms and suit

 Mr. Inabinett joined the JW Marriott Austin team as Director of Sales & Marketing in 2017, and he's responsible for the property's daily sales efforts, as well as the overall positioning of the hotel, brand communication and the development of customers for the property.

 

Please visit http://www.marriott.com for more information.

Mr. Inabinett can be contacted at 512-474-4777 or matt.inabinett@marriott.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.