Editorial Board   Guest Author

Mr. Hart

Tim Hart

Chief Executive Officer, Knowland

Tim Hart has over 25 years of experience serving the travel and hospitality industry. He began his career at Andersen Consulting in 1984, after receiving his MBA in Finance. In 1988 he joined Joseph McCall and Company, an Atlanta-based technology consulting and development company. In 1992, he became VP of Product Development at Aeronomics Incorporated, a pricing and revenue management solutions provider across various travel segments, including hospitality, airlines, rental cars and cruise lines. Aeronomics later merged with Decision Focus Incorporated to become Talus Solutions, which was later acquired by Manugistics.

In 1999, Mr. Hart co-founded The Rubicon Group, a travel and hospitality data and business intelligence company. He served first as Chief Operating Officer and subsequently as Chief Executive Officer. Rubicon grew from a startup to a preeminent provider of competitive intelligence to the world's largest hospitality and rental car companies. Mr. Hart became a frequent speaker at industry meetings, presenting insights from Rubicon's deep forward-looking demand data. In 2011, Rubicon was acquired by Travelclick, a leading hospitality solutions firm. He served as Executive Vice President of Business Intelligence for Travelclick until 2014, when he became CEO of Knowland.

Under Mr. Hart's leadership, Knowland has transformed from what is commonly referred to in the hospitality industry as a 'readerboard' company to an industry innovator and a leader in market intelligence for hotels, venues, and convention and visitors bureaus. Additionally, Mr. Hart has guided Knowland through numerous acquisitions, and has significantly expanded the company's product offerings by introducing new next-generation analytics-based solutions that help customers find, evaluate, pitch and win the best groups and meetings business.

Mr. Hart lives in Washington, DC with his wife, Laurie. They have four grown children and three grandchildren.


Please visit http://www.knowland.com for more information.

Mr. Hart can be contacted at 202-312-5880 or thart@knowland.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.