Editorial Board   Guest Author

Ms. Brewer

Sunny Brewer

Director of Revenue Optimization, Ashford, Inc.

Sunny Brewer is the Director of Revenue Optimization at Ashford, Inc. in Dallas, Texas and supports a portfolio of properties for the growing company. Ms. Brewer is a key member of the Ashford Revenue Optimization and Asset Management leadership team. In the role, she ensures that best-in-class revenue management, digital marketing, distribution, and sales strategies are in place for the portfolio to drive RevPar Index, ancillary revenue growth, and profitability for the assets.

Prior to joining Ashford, Inc., Ms. Brewer spent 12 years with Dallas based hotel management company, Texas Western Hospitality, serving most recently as Vice President of Revenue Optimization. She was directly responsible for revenue strategy, implementation, and oversight of all revenue generation efforts for Texas Western Hospitality's portfolio of 36 hotels. Her key areas of responsibility included revenue management, channel optimization, and digital marketing. She has a strong history building effective teams, nurturing talent, and providing leadership to drive superior results. She is a proven change agent with a track record of taking strategic risks and initiating new tactics in a rapidly changing business environment. Additionally, she sourced and deployed business intelligence platforms to improve forecasting and budgeting for the company. During her tenure she held various positions within the company in operations, revenue management and eCommerce. Texas Western Hospitality also was nominated and recognized as the Marriott's ELITE Revenue Management Team of the Year - Franchise (2017).

Ms. Brewer graduated from University of Texas - Arlington with a degree in Business Administration. She has also served on various boards and advisory councils such as Marriott Digital Franchise Council and Leadership Advisory Board and Hilton RMCC Franchise Advisory Council.


Please visit http://www.ashfordinc.com for more information.

Ms. Brewer can be contacted at 972-778-9283 or sbrewer@ashfordinc.com

Coming up in July 2019...

Hotel Spa: Pursuing Distinction

The Wellness Movement continues to evolve and hotel spas continue to innovate in order to keep pace. Fueled by intense competition within the industry, hotel spas are seeking creative ways to differentiate themselves in the market. An increasing number of customers are searching for very specific, niche treatments that address their particular health concerns and, as a result, some leading spas have achieved distinction by offering only one specialized treatment. Meditation and mindfulness practices are becoming increasingly mainstream as are alternative treatments and therapies, such as Ayurvedic therapies, Reiki, energy work and salt therapy. Some spas specialize in stress management and offer lifestyle coaching sessions as part of their program.  Other spas are fully embracing new technologies as a way to differentiate themselves, such as providing wearable devices that track health and fitness biomarkers, or robots programmed with artificial intelligence to control spa environments, or virtual reality add-ons that transport guests to relaxing places around the world. Some spas have chosen to specialize in medical procedures such as liposuction, laser skin therapy, phototherapy facials, Botox and facial fillers, acupuncture and permanent hair removal, in addition to cosmetic body shaping procedures and  teeth whitening treatments. Similarly, other spas are offering comprehensive health check-ups and counseling services for those who are interested in disease prevention treatments. Finally, as hotel spas continue to become more diverse, accessible and specialized, there is a growing demand for health professionals with a specific area of expertise. There is a proliferation of top class, quality wellness practitioners who make a name for themselves by offering their services around the globe, including athletes, chefs, doctors, physical trainers and weight loss specialists. The July issue of the Hotel Business Review will report on these trends and developments and examine how some hotel spas are integrating them into their operations.