Editorial Board   Guest Author

Ms. Brewer

Sunny Brewer

Director of Revenue Optimization, Ashford, Inc.

Sunny Brewer is the Director of Revenue Optimization at Ashford, Inc. in Dallas, Texas and supports a portfolio of properties for the growing company. Ms. Brewer is a key member of the Ashford Revenue Optimization and Asset Management leadership team. In the role, she ensures that best-in-class revenue management, digital marketing, distribution, and sales strategies are in place for the portfolio to drive RevPar Index, ancillary revenue growth, and profitability for the assets.

Prior to joining Ashford, Inc., Ms. Brewer spent 12 years with Dallas based hotel management company, Texas Western Hospitality, serving most recently as Vice President of Revenue Optimization. She was directly responsible for revenue strategy, implementation, and oversight of all revenue generation efforts for Texas Western Hospitality's portfolio of 36 hotels. Her key areas of responsibility included revenue management, channel optimization, and digital marketing. She has a strong history building effective teams, nurturing talent, and providing leadership to drive superior results. She is a proven change agent with a track record of taking strategic risks and initiating new tactics in a rapidly changing business environment. Additionally, she sourced and deployed business intelligence platforms to improve forecasting and budgeting for the company. During her tenure she held various positions within the company in operations, revenue management and eCommerce. Texas Western Hospitality also was nominated and recognized as the Marriott's ELITE Revenue Management Team of the Year - Franchise (2017).

Ms. Brewer graduated from University of Texas - Arlington with a degree in Business Administration. She has also served on various boards and advisory councils such as Marriott Digital Franchise Council and Leadership Advisory Board and Hilton RMCC Franchise Advisory Council.


Please visit http://www.ashfordinc.com for more information.

Ms. Brewer can be contacted at 972-778-9283 or sbrewer@ashfordinc.com

Coming up in January 2019...

Mobile Technology: The Future is Now

Mobile Technology continues to advance at a relentless pace and the hotel industry continues to adapt. Hotel guests have shown a strong preference for mobile self-service - from checking-in/out at a hotel kiosk, to ordering room service, making dinner reservations, booking spa treatments, and managing laundry/dry cleaning services. And they also enjoy the convenience of paying for these services with smart phone mobile payments. In addition, some hotels have adopted a “concierge in your pocket” concept. Through a proprietary hotel app, guests can access useful information such as local entertainment venues, tourist attractions, event calendars, and medical facilities and services. In-room entertainment continues to be a key factor, as guests insist on the capacity to plug in their own mobile devices to customize their entertainment choices. Mobile technology also allows for greater marketing opportunities. For example, many hotels have adopted the use of “push notifications” - sending promotions, discounts and special event messages to guests based on their property location, purchase history, profiles, etc. Near field communication (NFC) technology is also being utilized to support applications such as opening room doors, earning loyalty points, renting a bike, accessing a rental car, and more. Finally, some hotels have adopted more futuristic technology. Robots are in use that have the ability to move between floors to deliver room service requests for all kinds of items - food, beverages, towels, toothbrushes, chargers and snacks. And infrared scanners are being used by housekeeping staff that can detect body heat within a room, alerting staff that the room is occupied and they should come back at a later time. The January Hotel Business Review will report on what some hotels are doing to maximize their opportunities in this exciting mobile technology space.