Editorial Board   Guest Author

Ms. Brewer

Sunny Brewer

Director of Revenue Optimization, Ashford, Inc.

Sunny Brewer is the Director of Revenue Optimization at Ashford, Inc. in Dallas, Texas and supports a portfolio of properties for the growing company. Ms. Brewer is a key member of the Ashford Revenue Optimization and Asset Management leadership team. In the role, she ensures that best-in-class revenue management, digital marketing, distribution, and sales strategies are in place for the portfolio to drive RevPar Index, ancillary revenue growth, and profitability for the assets.

Prior to joining Ashford, Inc., Ms. Brewer spent 12 years with Dallas based hotel management company, Texas Western Hospitality, serving most recently as Vice President of Revenue Optimization. She was directly responsible for revenue strategy, implementation, and oversight of all revenue generation efforts for Texas Western Hospitality's portfolio of 36 hotels.

Ms. Brewer's key areas of responsibility included revenue management, channel optimization,and digital marketing. She has a strong history building effective teams,nurturing talent, and providing leadership to drive superior results. She is a proven change agent with a track record of taking strategic risks and initiating new tactics in a rapidly changing business environment.

Additionally, she sourced and deployed business intelligence platforms to improve forecasting and budgeting for the company. During her tenure she held various positions within the company in operations, revenue management and eCommerce. Texas Western Hospitality also was nominated and recognized as the Marriott's ELITE Revenue Management Team of the Year - Franchise (2017).

Ms. Brewer graduated from University of Texas - Arlington with a degree in Business Administration. She has also served on various boards and advisory councils such as Marriott Digital Franchise Council and Leadership Advisory Board and Hilton RMCC Franchise Advisory Council.


Please visit http://www.ashfordinc.com for more information.

Ms. Brewer can be contacted at 972-778-9283 or sbrewer@ashfordinc.com

Coming up in May 2020...

Eco-Friendly Practices: Creative Innovation

Being eco-friendly is no longer a fad. It is an urgent planetary need and hotels are actively doing their part to reduce their carbon footprint by implementing sustainable, green practices. In addition to the goodwill derived from doing the right thing, hotels are also realizing the benefits to their business. A large percentage of Millennials expect hotels to be eco-friendly and will only patronize those properties that are proudly conforming. Consequently, more hotels are realizing that sustainability is a key element in a successful branding strategy. In addition, going green can lead to a more profitable bottom line, as savings on electricity, water and cleaning materials can add up. Also, there are other advantages that come with being an eco-friendly business, such as government subsidies and tax and loan incentives. As a result, many hotels are finding innovative ways to integrate eco-friendly practices into their business. Geo-thermal energy systems, along with energy-from-waste systems, are being used to heat and cool the property. Passive solar panels, green roofs, natural lighting and natural ventilation strategies also assist in energy conservation. Low-flow water systems and plumbing fixtures make a contribution, as does eco-friendly hardwood flooring, and energy efficient televisions and appliances throughout the property. In addition, some hotels have implemented in-room recycling programs, and only provide all-natural, personal care items. One hotel has actually constructed a bee-keeping operation on their grounds. Not only is this good for the bees but the hotel also produces products from the operation which they sell. This kind of creative innovation also holds enormous appeal to guests. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.