Editorial Board   Guest Author

Ms. Brewer

Sunny Brewer

Director of Revenue Optimization, Ashford, Inc.

Sunny Brewer is the Director of Revenue Optimization at Ashford, Inc. in Dallas, Texas and supports a portfolio of properties for the growing company. Ms. Brewer is a key member of the Ashford Revenue Optimization and Asset Management leadership team. In the role, she ensures that best-in-class revenue management, digital marketing, distribution, and sales strategies are in place for the portfolio to drive RevPar Index, ancillary revenue growth, and profitability for the assets.

Prior to joining Ashford, Inc., Ms. Brewer spent 12 years with Dallas based hotel management company, Texas Western Hospitality, serving most recently as Vice President of Revenue Optimization. She was directly responsible for revenue strategy, implementation, and oversight of all revenue generation efforts for Texas Western Hospitality's portfolio of 36 hotels.

Ms. Brewer's key areas of responsibility included revenue management, channel optimization,and digital marketing. She has a strong history building effective teams,nurturing talent, and providing leadership to drive superior results. She is a proven change agent with a track record of taking strategic risks and initiating new tactics in a rapidly changing business environment.

Additionally, she sourced and deployed business intelligence platforms to improve forecasting and budgeting for the company. During her tenure she held various positions within the company in operations, revenue management and eCommerce. Texas Western Hospitality also was nominated and recognized as the Marriott's ELITE Revenue Management Team of the Year - Franchise (2017).

Ms. Brewer graduated from University of Texas - Arlington with a degree in Business Administration. She has also served on various boards and advisory councils such as Marriott Digital Franchise Council and Leadership Advisory Board and Hilton RMCC Franchise Advisory Council.


Please visit http://www.ashfordinc.com for more information.

Ms. Brewer can be contacted at 972-778-9283 or sbrewer@ashfordinc.com

Coming up in November 2020...

Hotel Design: Home Away From Home

With the rise of the sharing economy and the peer-to-peer marketplace for lodging options, hoteliers are re-thinking the look, feel and appeal of their locations. There is an emphasis on re-creating a feeling of homeyness - a comfortable, cozy and inviting space that feels like home. 'This is accomplished through the careful selection of furniture design, paint colors, lighting design, artwork, bathroom fixtures and textile accessories. In addition, some hotels are providing their guests with upscale amenities, such as a book and movie library, home-style kitchenettes, a coffee machine with locally-sourced beans and tea, or even a batch of fresh-baked cookies. Similarly, there is a growing design trend based on the concept of place-making. Travelers are searching for experiences that are unique and authentic to the locale in which they find themselves, and so hotel designers are integrating a sense of place into their work. This is partially achieved by incorporating traditional artisanal crafts and other local artwork into hotel rooms and communal spaces. Another design trend includes the creation of full-service, co-working environments within the hotel. Guests don't like to stay alone in their room when they need to work, so now they can go downstairs to the lobby-or up to the roof-to work among others. These areas encourage guests - and non-guests alike - to stay as long as they like and to partake of hotel amenities. Finally, recognizing the importance of the Wellness Movement, some designers are exploring how room design can increase the likelihood of deep and restorative sleep. Creating dark and quiet spaces, blocking excessive light, providing guests with a selection of different kinds of pillows, and the ability to control room temperature, are a few of the best practices in this area. These are some of the architecture and design topics that will be covered in the November issue of the Hotel Business Review.